Halloween Insights: Tricks and Treats for Social Media Marketers

October 6th, 2015 by | No Comments

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Social media marketing is a year-round effort, but Halloween can make things a bit crazier. It can be the kick-off to the holiday shopping season, so make sure to take advantage of the opportunity as early as now and embrace the fun, spirit, and playfulness of the times.

It’s okay to wear a costume, but stay true to yourself.

Yes, you might be dressed up like a zombie, but no, you can’t eat other people’s brains. Halloween is a great time to play around and push some boundaries, but at the end of the day, authenticity still wins. Be true to yourself, what your brand stands for, and who matters the most—because sooner or later, your mask will come off and everyone will see who you truly are.

Pace yourself.

You’re bound to have a stomachache on November 1st if you eat all your candy on October 31st. You might be tempted to binge on social when that great idea, campaign, or creativity hits—write the blog, curate the articles, and post all the stuff in one go. Just remember that whatever engine you start must be maintained, and it could be difficult to keep that going that when you’ve run out of juice. Go ahead and feel the excitement, but pace yourself; all that candy has to last you the rest of the year.

Play by the rules.

If the host of the house you’re visiting tells you to please only take one candy bar, then just take one. There’s still rules even on Halloween, although it’s tempting to cross the line. Treat your network and competitors with respect and dignity, and don’t violate the trust of others just to get a quick blip on your analytics report that month.

Count your candy.

If you really want to be the trick-or-treating master, you need to keep track of your loot. That might seem a bit extreme, but segmenting your audience, setting baselines, and establishing measurement around your performance this time of the year can create efficiencies and increase your return on investment exponentially. It’ll also show the impact you’ve made and give you clear insights for next year. Sure, Halloween’s a great time for fun and games, but if you don’t want ghost stories told about your brand, fix your data problems immediately and start measuring your objectives and outcomes as soon as possible.

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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