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Help Tim Burton write a story on Twitter

November 23rd, 2010 by | 6 Comments

Since the term “social media” began jumping into the mass public’s general lexicon a few years back, people have been finding ways to use it outside of informing everyone else online what kind of sandwich they had for lunch. On Twitter’s microblogging ecosystem, we’ve seen many ingenious marketing campaigns take flight and reach viral status. Now filmmaker Tim Burton joins the twitterverse fray, offering everyone a chance to collaborate with him as he crafts a tale of Stainboy and the mysterious glowing goo.

Burton, a multi-awarded director, producer and writer, has been spinning tales of the whimsical and the macabre for the silverscreen. With internationally acclaimed works like Beetlejuice, Edward Scissorhands and, more recently, the latest retelling of Alice in Wonderland under his belt, he has garnered a following that span generations. And with his latest project titled Tim Burton’s Cadavre Equis, he aims to complete a story through collaborative tweets crowdsourced through Twitter.

The idea behind Cadavre Equis is simple, employing the titular writing technique that will connect one contributed tweet to another to progress the story until its conclusion.

To start off, the filmmaker tweeted out the first line that establishes the protagonist (Stainboy, a character he first introduced in a series of  Flash animated shorts) being called to investigate a mysterious goo. Interested storytellers are tasked to continue the story with as many tweets as they can craft under the hashtag #BurtonStory. At the end of the day, all the submissions will be screened with the best tweets will be added to the building storyline.

The entire project is meant to generate buzz around the director’s exhibit during the Toronto International Film Festival. And the social Web is indeed abuzz, with submissions already piling in mere hours after Burton’s establishing tweet. This and the selected tweets can be seen at the Burton Story Twitter page, while the submitted but yet-to-be selected story suggestions are compiled over at burtonstory.com.

Stainboy, using his obvious expertise, was called in to investigate mysterious glowing goo on the gallery floor #BurtonStoryFri Nov 19 18:50:24 via web

The developing narrative may only be starting, but the competition between the tweets are definitely heating up, with every Twitter post offering interesting directions for the building story arc. Tim Burton’s Cadavre Equis will run until December 26, giving us plenty of time to help construct the tale of the mysterious goo.




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