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How to Get More Media into Your Social Media

February 16th, 2016 by | No Comments


Social media marketing demands a lot of time and attention. When you’re not sitting up all night interpreting data and insights to try to develop a social media strategy, you’re probably an filling the role of an all-around production studio, producing videos, researching for blog articles, organizing contests, taking photos, and creating other image assets for your brand. Media content is what gives your social presence substance, and that substance is a nod to your authority in your field.

The thing is, you don’t have to do it all by yourself. Too many social media practitioners are so focused on their audience that they forget that there’s someone else in the picture: other social media practitioners! We at Social Media Marketing have come up with a list of ways to get more media into your social media.

Accept Guests and Guest Posts

Accepting guests is a win-win. You and your guest both get to expand your audiences. Your guest can also offer your audience with about things that you’re may not be an expert in. If you own a Youtube channel that reviews mobile phones, for example, consider inviting a guest photographer to talk about specific things to look for in a digital camera.

Guest Post to Reach New Audiences

As mentioned, guest posting is a win-win situation. Take advantage of both sides of the coin by offering to guest post on the social media channels of your contemporaries, or submitting to major media organizations. Like Forbes.com, CNN, and The New Yorker many media organizations accept content from the internet, so don’t be afraid to put yourself out there. Once you have something published on someone else’s social media page, share it to your own followers.

Create a Nod to Your Peers

Creating a not to your peers is a good way to show that you’re a good sport, but it’s also a great way to get different kinds of content on your site that you wouldn’t normally create on your own. Watch this video by DigitalRev to see how it’s done.

Instead of thinking of all other bloggers, vloggers, Twitter accounts and Facebook pages as your competitors for slice of the entire internet, begin to think of them as resources that you can draw from and work with. Can you think of any other ways to bring content to your site? Leave a comment below!


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