Instant News: The Next Big Thing in Social Media Marketing

September 29th, 2015 by | No Comments

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What do you think will news websites look like in the future? If current trends are any indication, they will probably look like today’s social media websites.

If you’re a Facebook or Twitter user, you probably already use these social media platforms to read the news. According to a recent study conducted by Pew Research Center, nearly two-thirds or 63% of Facebook and Twitter users say that they get their news through these sites. These numbers have increased substantially compared to data gathered just two years ago, where only about half of users said they got their news from social media.

Increased news consumption via social media is a trend that’s not going away soon, and the big providers know it. Recently, Facebook introduced Instant Articles, a tool that allows publishers to distribute articles directly from their Content Management System to the platform. Among the new partners the platform signed on are Washington Post, The Huffington Post, Mashable, MTV, Business Insider, Vox Media, and NBA. Meanwhile, Twitter and Google have partnered to develop a similar project that will enable social media websites to host content for third parties like local news outlets.

From a user’s perspective, the main upside of these projects is convenience; news stories and videos instantly load right inside Facebook or Twitter, just as quickly as one expands a photo or views the details of a tweet. Combined with faster loading speeds, users will have an easier time reading the news and engaging on social media.

From the publisher’s perspective, and looking at the business side of things, the potential benefits of ‘instant news’ are obvious: Facebook and Twitter will be able to provide content that will keep users on their site longer, while publishers get to aggregate, distribute, and merchandise their articles more quickly, thereby enabling key markets to easily access and share their content online.

About the author:

Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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