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Knowing the Language of Your Audience is Crucial

January 1st, 2010 by | 3 Comments

Photo by luvpublishing

2009 was a great year for companies, small business and individuals who looked to new media for expression, conversation and knowledge. We are sharing information with our friends, colleagues, bosses, Tweeps and random searches at a rapid fire pace. People are able to find information instantly due to improvements to search, from Google’s Social Search to the inclusion of a search bar within the main twitter web application.

As a company looking to reach out to an audience and make a connection, it is more important than ever to know the language of the people looking to seek out that information. With the year coming to an end, there are tons of year end popular lists – from favorite web app, to top bloggers to entertainers of the year. The lists I have been looking into the most are the top used and trending phrases of the year.

As someone who believes a great deal in being relevant to your audience, knowing keyphrases, language adaptions and trending topics within your industry can add traffic and engagement to your brand in the blink of an eye.

Top Words in 2009

The first list that made waves was the Global Language Monitor’s Most Used Words in 2009. Surprising to some and overkill to others, Twitter was the most used word in 2009, from media to blogs and news sites. If you are late to the party, it looks like the entire world is already there, or at least talking about it. Finding trending topics and ways to apply hot topics to your business can be a great way to relate to your customers and fans.

Other top words include Obama, Vampire, Transparency and H1N1.

What are some ways to use these trending topics in your business? Could you have engaged customers by creating a conversation on these topics throughout the year?

Facebook Status Updates

Taking some thunder away from Twitter was all of the new advancements that Facebook made to really build their throne as the largest social network in the world, with 70% of their users coming from outside the U.S. One of their largest improvements came in the new status updates, and Facebook users were sharing all sorts of details.

Facebook recently released stats on keywords that made up the 45 million updates users were posting everyday. To my surprise, the most common status updates were about applications inside of the Facebook platform, giving thought that the Facebook app market is far from over if you can create an engaging and relevant app.

Many of the other top terms revolved around pop culture – from celebrity deaths (Michael Jackson, Billy Mays) to Lady Gaga and movies (Twilight was the front runner).

Keeping Up on Trends

There are two main 2 that we use throughout the year to listen to trends. They are Google Trends and Facebook Lexicon.

Google Insight For Search

Google Insights For Search

Many people look to Google Trends, however the more relevant tool is Google Insight. This tool is a combination of their Keyword Tool and Google Trends. The key here is that you can look into trends that are relevant to your business. Just because vampires are trending, it does NOT mean that your business needs to start talking about vampires if you sell lawnmowers.

The tool will show related search terms and their current trends based on location, specific date ranges and other categories. This is a tool we look at monthly when creating a content schedule for the upcoming month.

Facebook Lexicon

Facebook Lexicon

Facebook Lexicon is essentially Goolge Trends, but inside of Facebook. It looks at wall posts and status updates to see trends of their users. Simply type in a search term or phrase and see how popular it is. The tool even breaks down demographics to see what age groups are using the terms as well as locations and associations.

If your business is looking to make an impact on Facebook, relevance is one of the keys to making your pages or apps pop in the eyes of the people that can make an impact to your bottom line.

What Is Your Audience Talking About?

As you move into the new year, start paying attention to the language, phrases and topics your audience is already talking about. You can also look into your web analytics for topics to look at again.

How much attention are you paying to the people that mean the most to your business?

This post was written by lifestyle design blogger Greg Rollett. He is an online and music marketer from Orlando, FL.


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