
Jumping into social media is more than blogging, commenting and tweeting—it’s a culture shift. It’s real time, all the time. So, learning customs and lingo is more than half the battle. Because of this it’s hard to learn what someone means by ‘I got poked’ or ‘she’s a contact, not a friend’ and ‘I posted on their wall, but I didn’t tweet him’. Let’s go through some definitions one social media site at a time.
Social networking is a branch of social media, and we’ll focus on networks in this post.
1. LinkedIn is focused on being your ‘professional network’. Therefore, the main terms they use are contacts and recommendations. I’ve received emails from people thanking me for the recommendations and requests to be a contact- but what does that mean?
Recommendation: An online- public- reference from an identified peer, coworker, supervisor or students that validates, confirms and even sometimes supports the work, attitude or skills of an individual. Why would you do this? This is a great opportunity to display to current and potential employers how other people feel and see your work.
Contacts: This can get tricky. Think about this tool like a job networking tool- online. I probably won’t add my little brother’s best friend from middle school that likes to talk about how we all used to go to Six Flags together. We can be ‘friends’ (Facebook) but not contacts- unless he has a professional side to share.
2. Twitter is a micro-blogging site. What’s a micro-blog you ask? On this particular one, you can write anything- in 140 characters or less, and that includes spaces. On Twitter you have tweets, followers, people you follow, hashtags, direct messages (DMs) and retweets (RT).
Tweets- This is a verb. This is what you do. Tweeting- is the action of posting your 140 character response to Twitter’s ‘What’s happening?’ question.
Followers- these are people that want to get your posts and responses to Twitter’s perpetual question ‘What’s happening?’. When they ‘follow’ you, they want an interaction and connection.
Following- This is the list of people that you are wanting to see answer Twitter’s question ‘What’s happening?’. This is a great time to ask yourself who or what industry you want to receive feeds from. Personally, I follow bloggers, local businesses and even some friends from college.
Hashtags- When you put the ‘#’ symbol in front of a word, or consecutive words connected without a space; this will connect all the other hashtags with the same label. Example: working in education and technology? How about putting the ‘#edtech’ hashtag at the end of your posts to connect to other edtech topics? Or if you are a social media addict (like me) or have industry information try ‘#socialmedia’.
Direct Message (DM) – This is a message that you can send on twitter that only the recipient can see. You’re still limited to 140 characters though.
Retweets (RTs)- This is an amazing thing actually. If you see a tweet that you like, find relevant to your followers, or would just like to share- you retweet. This can be done by selecting the ‘RT’ option on the actual tweet, or you can copy it into your ‘What’s happening?’ space type out ‘RT’ in front of the tweet and add an ‘@’ in front of the person that originally posted the content. It’s like giving credit. Click here for a sample.
3. Facebook. This network was created in a Harvard dorm room. This is where people can have a ‘fun’ space to friend one another, share pictures and more. Some common Facebook lingo includes friended/friending/defriending/defriended, poke, message, status and tag(ged).
Friend- Previously I said that I wouldn’t have my little brother’s best friend from middle school that likes to talk about how we all used to go to Six Flags together for a LinkedIn contact. On Facebook, it’s different. The goal here is to connect with people on a more personal, fun level. So, if someone ‘friends’ me they want to be connected to me. They can see my profile information, photos, posts that people make and more (unless I alter privacy settings, but that’s another blog post entirely). When it comes to defriending/defriended- that means that you’ve been dropped. So, depending on their settings, you won’t have access to their information anymore (Facebook can be a little dramatic).
Poke- All this means is that someone virtually poked you and it will appear on your ‘home screen’. This isn’t a bad or derogatory thing, it’s just for fun. Personally, I have poking wars… and a few have lasted about 5 years now.
Message- This is another way to contact a person, a group or a group of people directly. If you only want a certain group, person or fan base to receive a message, this is the option for you.
Status- This is a box that is next to your name. Like twitter, it asks you to answer a question: ’what’s on your mind?”. People can read:
Tag(ged)- This is can be one of two things. 1) Someone posted a picture and connected it to you, so you better make sure it is you, and you don’t mind being connected, or 2) you’ve been tagged in a status update! You can only be tagged in either case by your ‘friends’
*This is not the entire list, just a glimpse. Make sure to follow me on twitter, and RT this article! Now, you know what all that means.
What lingo do you use/hear?
Kristina is based in the Twin Cities and eats and breathes social media. Her love for technology’s influence on culture can be found here.
Tags: community, Social Media, social media lingo, social media tools, social network

Thanks for all the info. I think this summarizes things very concisely & would be a great social media introduction to folks who aren’t ingrained in the culture. Now, to learn how to effectively juggle all of these sites…
@Jimmy- Thanks for the comment. I think a major reason why people/organizations are nervous to hop onto social media, especially social networks is because of the time commitment and the learning process since they all serve a slightly different purpose. Thanks for bringing that up, I think I smell a new post coming.
Great Article! Thanks for the information. I think it is important for us as the Generation Y-ers to do our part to demystify social media in the eyes of those coworkers, friends, and family members who do not quite grasp social media and its implications. Two things that I have been thinking about lately are:
a. How can we (social media enthusiasts) present social media sites like facebook and twitter in a way that they can be viewed as tools to professionally network, educate, and stay connected with what is going on in the world, instead of these sites being viewed as mindless time wasters?
b. How can we present social media to small business owners who are, perhaps, diving into facebook and twitter for the first time? Over the past few weeks, I have seen the need for a game plan or perhaps a timeline as far as incorporating social media into small business. Some are weary of diving into fan pages, websites, and twitter accounts all at once. So, how can social media be presented in an easier to manage step by step fashion where business owners can see the success that social media can bring in a step-by-step easier to manage way?
@Maggie- you and Jimmy have some amazing questions! It sounds like you are both in situations that are filled with possibilities but time, lack if direction and tools are an issue.
A. You might want to think about all of the instances where you have grown professionaly or learned something because of the social networking sites. It could be how you have possibly connected with people or a community or it could be a way that you show people an alternative way to connect with an audience that they have yet to touch. It takes time to trust, but the time is here.
B. Those first timers can be cautious. However, you can use that- by empowering them. Tell them what the plan is and what the potential can be for their business. Let them know that you want to work with their current marketing strategy & this will just be focused on amplifying that. Let them know what you are doing and when, to give them understanding and control. Also, I find that it helps to ask what they are excited about. Those are things that people like to share on the sites. Show the human side of the business.
In the beginning, it’s all about baby steps. Keep it simple. Try tweeting M,W,F and Fan paging T & Th. Also, by using tools like hootsuite or tweet deck, you can keep everything together.
Anyone else have any insight on how to help Maggie or Jimmy?
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