LinkedIn Features to Use in Your Next B2B Marketing Campaign

June 30th, 2015 by | 1 Comment

Image by nan palmero


Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.


Content Publishing

LinkedIn is allowing more users into its long-form content publishing platform these days. For those who don’t own a personal blog or website yet, publishing content on LinkedIn is a great way to represent your company and strengthen your own personal branding at the same time. The platform’s publisher allows you to upload a featured cover photo and in-line photos for every post, use links, and format the text just like you would in a CMS or blog WYSIWYG editor. Moreover, you can also track each article’s performance metrics via article views and social media engagement.

Post Company Updates

LinkedIn allows company pages to post updates, just like Facebook and Google+ business pages, now easier through scheduled and automated sharing capabilities through tools like Hootsuite. Marketers can also share content via LinkedIn Pulse, the network’s content publisher platform, as well as view metrics and statistics on social engagement, follower demographics, and activity, along with their company page’s performance.

Slideshare Integration
LinkedIn acquired presentation and image-sharing platform SlideShare two years ago, and has since included it with its existing platform to help users showcase their SlideShare uploads on the network. For companies that regularly do presentations to clients or industry events, utilizing this feature will give their materials increased visibility, as well as strengthen their brand by offering insights into their field.


As we can see, LinkedIn is a powerful social networking site that goes beyond job hunting or growing one’s professional network. It enables B2B marketers to easily share content, engage with their connections, and strengthen their company and personal branding as well.


About the author:

Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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