Making Your Social Media Marketing Efforts More “Human”

January 17th, 2017 by | No Comments

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When maintaining an online presence, interacting with customers is necessary and inevitable—be it blogging, product sales, or handling inquiries and complaints. Building trust goes a long way, and it helps to let customers feel that their voices are heard and you’re not just some faceless company that’s only looking to make a profit.

Here are a few ways your brand can build a more “human” and engaging presence on social media:

Be funny
Some humor is recommended even for brands with a strictly corporate image. However, this doesn’t mean poking fun at anything and everything; just make sure to maintain a balance of fun, information, and restraint.

Use easy-to-understand language
Customers follow most brands’ social media pages for amusement or to receive helpful information and updates, not to be bored with corporate jargon. If you want to be more engaging online, you should adopt a casual tone and converse with your audience the way you would in your circle of friends.

Take advantage of automated social media tools
Automation is a great way to save time and energy managing your social media pages. They can help you publish posts in advance and schedule them for later publishing. However, be careful with automated responses; customers can tell the difference between pre-planned answer versus a well-thought out, genuine one.

Sync your online and offline brand persona
The most difficult part in managing your brand image is ensuring that your online presence should correspond with that of your physical establishment.

Engage in conversation
Ads are a great way to sell and promote your brand, but don’t just do that. You should also try to engage your audience in conversation by asking for their feedback, preferences, and thanking them. Listen to and observe conversations online; if your customers tend to comment on an external thread, try stepping into the conversation. Let them know that they are important to you, and that their comments are helping you improve and provide continued excellence. If you make a mistake, admit your social media faux pas and be open about it. Everybody makes mistakes; that’s what makes us human. The more transparent your dealings are with your customers, the more loyal they will be.

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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