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Maximizing the Open Graph Protocol to Improve Social Shares

April 1st, 2014 by | No Comments

Image by Dylan Tweney

When posting your content on social sites like Facebook, you’ve probably wondered about how Facebook chooses the image and summary to include in your links. This is thanks to the Open Graph Protocol.

The Open Graph Protocol allows richer, more attractive social sharing of your site’s or blog’s content by giving you the power to dictate the title, image, summary, and URL that will come out whenever your posts are shared in Facebook. This is very important if you want to take full control of your online marketing campaigns.

Turning your web pages into graph objects is simple. All you do is add some basic metadata.

 

The Four Essential Open Graph Meta Tags Your Page Needs


There are four tags that have to exist in your web page to maximize the protocol. These are your title, image, url, and type tags.

  • og:title – The title you want for the page
  • og:type – The type of your object
  • og:image – The image you want to appear on social shares
  • og:url – The URL of your object that will be used as its permanent ID in the graph

These tags should be placed within the <head> section of your web pages.

For example, if you were to share a page about a new product video:

<html prefix="og: http://ogp.me/ns#">
<head>
<title>New Product – Limited time only!</title>
<meta property="og:title" content="New Product" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.example.com/new-product.html" />
<meta property="og:image" content="http://www.example.com/images/new-product.jpg" />
...
</head>
...
</html>

 

Other Useful Tags


To improve your posts’ appearance even further, you can use even more tags for your web pages. These optional tags include those to dictate your page’s description, determiners, locale settings, and more. Check out the Open Graph Protocol’s website for more details.

Stay one step ahead and always make sure your products and services are marketed properly by maximizing the Open Graph Protocol.

 

 

Edsel Mendoza is a writer, editor, and all-around nerd who enjoys video games and comic books. He is also a dedicated Planeteer who never travels without his stuffed monkey, Charlie, which he takes photos of everywhere he goes.


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