Mind Your Posts to Become an Effective Guest Blogger

June 11th, 2013 by | 4 Comments

Image by Maria Reyes-McDavis

Guest blogging is one of the best ways to build awareness about your brand as well as direct traffic to your site. It is your way of showing your target market that you are an expert in your field, and that they can take your word with regard to the effectiveness of your products or the reliability of your services.

However, guest posting doesn’t simply entail finding any blog you can contribute to and sending as many posts as the site owner allows. For your contributions to become effective bridges to your brand, a strategy must be set.

This strategy should include:


Posting to the Right Sites

Just because one site has the most followers doesn’t mean it’s the best site to contribute to. It’s important to make sure that you’re able to reach the right people by posting in the right site. Not doing so may have you going on and on about your product with an audience who could care less.


Putting Your Own Spin on Relevant Topics

It’s easy to assume that taking on a trending topic can decrease your post’s uniqueness, but you have to realize that you need a sure fire way to make sure people value your contribution. Properly write about what everyone is talking about by adding your opinion regarding it, or tying it in with what your brand can offer – a more hard-sell approach. This way, no matter how relevant a topic may be, your guest posts can still stand out.


Creating a Killer, Must-Click Headline

The perfect title can be your best bet to draw in more readers to your guest post. It must be catchy and informative enough to stop people from scrolling past it. You can create great headlines by knowing what grabs your audience’s attention. You can also use online tools like Portent’s Content Idea Generator to help you out.



Edsel Mendoza is a writer, editor, and all-around nerd who enjoys video games and comic books. He is also a dedicated Planeteer who never travels without his stuffed monkey, Charlie, which he takes photos of everywhere he goes.

Tags: , , , ,


Contact us for Free Analysis