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Monthly Link Round Up – 12-27-13

December 27th, 2013 by | 1 Comment

Facebook in 2014: Brands must get creative (BizReport.com)

The changes Facebook underwent have hampered the way businesses engage their customers on the network. A recent whitepaper published by Marin Software shares three tips to help brands reach out to shoppers this coming 2014 and increase engagement.

2 Minute Briefing: Snapchat’s Opportunity for Brands in 2014 (DigitalTomorrowToday.com)

An app and social network designed for sharing images, Snapchat is poised to become an important brand opportunity for advertisers this coming 2014. However, certain points must be given consideration before considering what opportunities businesses have when using this application.

Should You Jump the Facebook Ship & Head Over to Google+ (PamMarketingNut.com)

As brands experience a decline in engagement on their Facebook business pages, many are thinking of jumping ship and moving to Google+ in 2014. However, the situation may be an opportunity for them to rethink their dependence on a single social network for their business strategy if they hope to become successful.

Top 10 Blogging Predictions That Will Be Dominant in 2014 (SociableBlog.com)

As Google’s updates will continue to affect blogging in the coming New Year, professional bloggers must keep up with emerging best practices and popular trends in the search engine marketing industry to rank high in search engine results and maintain an edge in the competition.

How Native Advertising Will Change in 2014 (AdWeek.com)

Native advertising was the rage in 2013, but the coming year may hold new challenges as the format is demystified and concerns regarding consumer deception are raised. Industry experts share their predictions on what native advertising will be like in 2014.


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