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Monthly Link Roundup – 01-31-17

January 31st, 2017 by | No Comments

Snapchat Versus Instagram Stories: What’s the Difference? (SearchEngineJournal.com)

People now live in a time where they have nothing but choices on where to publish their content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Five months later, and both platforms continue competing—adding new options to each of their respective features, one after the other. So is Instagram Stories really just an imitation of Snapchat? And, if not, which should you use?

Programmatic Delivery: The Future of Content Marketing and Promotion? (moz.com)

Programmatic is a term used to describe the buying of advertising using software and algorithms. Although still in its infancy from a content perspective, the technology and methodology behind programmatic content offers massive potential for the world of content marketing, and even SEO.

YouTube Gains Access To Google Account Data For Ad Targeting, Teases New Measurement Solution (MarketingLand.com)

Google-owned YouTube made several announcements last January 20, 2017. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. The search engine also announced that it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen.

Facebook Revamps Privacy Basics (AdWeek.com)

Last January 28, 2017, Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook. In a Newsroom post earlier that week, the social network announced that Privacy Basics now features 32 such guides, in 44 languages.

Social Listening in 2017: The Next Frontier in Social Media (MarketingProfs.com)

As social media becomes increasingly important to both ensuring a memorable customer experience and mapping the customer journey, marketers are now using social listening to help formulate their strategy, gathering this type of data for three key reasons: market research and consumer insights, customer engagement, and customer experience and crisis management.


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