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Monthly Link Roundup – 11-30-16

November 30th, 2016 by | No Comments

Now You Can Create Twitter Moments via Mobile Devices (SocialMediaToday.com)

Twitter has officially announced that users can now create and share their own Moments via mobile device. Although the microblogging platform faces an uphill battle in getting users to see the benefits and potential of creating their own Moments, a simple, mobile user-friendly process is an essential first step.

Facebook Testing New Multiproduct News Feed Ads (Adweek.com)

Facebook is testing a new type of multi-product News Feed ad with several advertisers. The new ad units will incorporate a featured main image or video with related products images underneath. When users click on an ad, they will be directed to a second page with more products. Another click brings users to the retailers websites, where they can buy products shown on the ads.

Snapchat Spectacles: Here’s Everything You Need to Know (SocialMediaExplorer.com)

Last November 10, Snapchat released Spectacles, which are sunglasses fitted with a video camera that allow users to film snaps from their own perspective. As the first consumer electronics product from the company, Spectacles are designed to work exclusively with the Snapchat app.

Automating Your Customer Interactions: Get Ready for Chatbots (ContentMarketingInstitute.com)

Chatbots are software that automate the task of talking with people online. They enable marketers to personalize their content delivery strategy and have meaningful conversations with customers at scale. As chatbots change the conversation between brands and customers, they present various opportunities (and risks) to marketers and consumers alike.

Instagram Tests Shoppable Photo Tags (Techcrunch.com)

Instagram wants its users to shop without having to interrupt their scrolling with a browser window, which is why it started showing shoppable tags on photos from several brands to iOS users in the US. Eventually Instagram wants to add a Save feature so users can bookmark posts as they browse and come back to them when they’re ready to shop.


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