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Monthly Link Roundup – 12-30-16

December 30th, 2016 by | No Comments

How the 2016 US Presidential Election Will Change Social Media (SocialMediaToday.com)

If there was any doubt over the influence of social media, the results of the 2016 US Presidential Election proved the medium’s importance. Social media networks are now a legitimate news source, and an increasingly relevant platform for news and media insights.

5 Lessons Content Marketing Can Learn from Journalism (ContentMarketingInstitute.com)

Most marketing articles and listicles found online feel artificial, even deceptive, and it leads many in the journalism industry to look down on those in content marketing. As they see it, journalism is an industry made of equal parts substance and flavor, while content marketing is one of fluff and blandness.

How to Use Facebook Login on Your Website (SocialMediaExaminer.com)

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics.

Improve Your Paid Search & Social Through Relationship Marketing (MarketingLand.com)

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social program must create brand awareness, generate demand, force a buying decision, and finally inspire brand loyalty and advocacy.

Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic) (AdWeek.com)

The widespread use of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. Mobile security provider, Trustlook, recently published an infographic that examines user behavior on mobile during the holiday season and the issues with mobile device security.


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