More tips for managing an online marketing team

October 27th, 2011 by | 1 Comment

More Tips for Managing an Internet Marketing Team

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Starting on an Internet marketing campaign can be quite exciting for a brand, its brand manager and the social media marketer. All that ambitious aspirations for the campaign’s future, imagining the possibilities every step can take your brand, and the prospects of creating something that can impact lives—all these can definitely keep the excitement north-bound. Depending on the size of the campaign and the goals that are needed to be achieved, it may take more than one marketer to accomplish your goals.

Resources and budget concerns aside, effectively organizing manage managing your team is sometimes what it takes to make sure that every strategy of your social media campaign will run smoothly. On a previous post, we listed a few suggestions for managing an Internet marketing team, here are a few more tips to help you further.

Get the Right People Onboard

When welcoming people into your online marketing team, it would be best to focus more on the getting the right people aboard instead of grabbing as many volunteers as you can. Prioritize quality over quantity. While having the right attitude, willingness, and enthusiasm are great for a campaign to move forward, they aren’t the only qualities to consider in rounding up people for your team. For this, you’ll need some sort of screening process where utmost importance is placed upon your intended team members’ skills, talents and their passion.

Naturally, you’ll have multiple people specializing in the same things, and those who intend to help with the actual labor your campaign may need later on. Get the best people to fill in your core group, provide them with the right number of help if they need it, and bring in the others only when needed. Sometimes, the lesser people involved in a project, the smoother it’ll be for it to be accomplished.

Serve as a Guide, Don’t Micromanage

Leading and managing team of online marketers doesn’t mean you should be monitoring everything they do. Sure, it pays to be mindful of every detail to make sure you’re brand is on the right path to social media rockstardom, but micromanagement can be a quite counterproductive. People usually begin second guessing themselves when being stringently observed, and that can prevent the flow of creative ideas. Needless to say, it’s not exactly good for people whose tasks require a lot of creativity.

Remember, you did handpick these people to be part of your team which means that they’re equipped with the right qualities to carry out your mapped tactics for the campaign. So trust your people with the stuff they’re good at and give them the enough room for creative expression.

Keep an Open Mind

Even after assembling your dream team, do not make it an exclusive party and shut out everyone else. Mind you, the best ideas can come from those outside of the group. Their vantage point allows them a much broader look at your campaigns and traction. Because of this, they may be able to point out some kinks your team has overlooked, and they may provide impartial comments—something being bogged down with direct involvement may not allow you to have.

So always keep your communications open and encourage opinions and suggestions from everyone. You can even meet up with them every now and then to bounce ideas around.

Utilize Available Tools

Right now, there is about an entire plethora of tools you can leverage on to make your campaigns and your team a cinch to manage. Internally, the essential tools you can integrate into your team’s regular production must include communication apps (e-mail, instant messengers, VoIP clients, etc), collaborative tools, social media aggregators and, of course, social networking sites.

And to make sure productivity remains unscathed even for those on the road, you can also opt for mobile devices and apps, as well as cloud computing services like online storage, content publishing platforms, and collaborative tools. The important thing here is to standardize the tools, make sure you’re all using the same applications and utilities for better organizing your workflow, and to prevent compatibility issues.

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