Nifty Ways to Improve Your Mobile App Marketing through Social Media

January 5th, 2016 by | No Comments

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A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

If spending for paid advertising is not an option at the moment, how can you market your app successfully without spending a lot? While there are plenty of available alternatives, social media is an effective way to create a buzz and drive up demand for your app for free.
The most crucial element of app marketing on social media is planning. As you start building your plan, ask yourself: “What kind of content does my audience want to see?” and “Which social network platform will be most appropriate for this content?” Remember, knowing the answers to these questions will help you create the best social media marketing campaign for your app.

Next will be developing value-based, user-generated content. In order to keep your audience engaged, you need to produce content that resonates with them. For example, if you are marketing an e-mail productivity app, then publish posts from known productivity influencers and tech experts, as well as tips on how to fully maximize your e-mail app. Aside from these, you can also create and post cool videos that describe your app’s features. Make visual content fun and informative, and promote them on popular social channels such as Facebook, Twitter, Instagram, and YouTube.

If you really want your app to take off, make sure to reward your users. You can do this in a variety of ways, such as rewarding them for downloading or referring the app to their family, friends, and co-workers. You can also start contests on social media or give out rewards to users who rate and provide feedback for your app. Not only will rewards allow you to increase your app downloads, these can also help you constantly monitor and improve on your product.

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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