Instagram is currently the most popular photography app on both the iOS and Android sides of the mobile market. Pinterest is one of the hottest breakout content sharing services on the social Web. Two friends in the San Francisco Bay Area thought it was funny to mash these two great services, but amusingly ended up with a really cool product they aptly christened Pinstagram.

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Twitter’s current design  offers a very user friendly layout, with all its features readily available on-page. And among the features the company introduced in its design overhaul back in December, the Discover tab offered features outside of the basic newsfeed and around the Twittervierse. It displayed the trending topics, recommends other users you can follow, and the lists down the stories that you might find interesting. Earlier today, however, social media company revamped the tab to present content that is even more personalized to better deliver what is meaningful for its users.

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Brands wanting to harness the power of the social Web need to identify the right social networks for them, and then devise the apt strategies to take advantage of capabilities to achieve their goals. This can easily be done by understanding each of the social networks’ features, how they can fit into a campaign, and then formulating effective tactics around them. Take social media giant Twitter for example; brands worldwide are finding ways to leverage on its capabilities and work around its limitations.

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Facebook Timeline Changes for Business Pages: New Features & Image Resolution (IThinkInfoTech.com)

This relevant post explains how businesses can further improve their marketing efforts, following the different changes applied to the Facebook Timeline for brand pages.

Facebook Timeline is increasing engagement, but why? (BusinessInsider.com)

Tom Johansmeyer explores how the forced transition to Facebook Timeline for brand pages can affect end-user engagement and how it was able to elicit positive reactions to the new format.

5 Ways Businesses Are Using Facebook Timelines (SocialMediaExaminer.com)

By adding interesting milestones, creative cover photos, using the Highlight feature, making apps more visible, and using the About section to give visitors a call to action, businesses can use their Facebook Timeline more creatively.

Top 20 Best Brand Timelines on Facebook (SocialMediaDelivered.com)

Two months after Facebook launched the Timeline for brands, Elisa Pequini shows readers her top 20 picks of companies that are interacting, informing, converting, and entertaining on Facebook.

Marketing in the Timeline Era (SocialMouths.com)

ShortStack CEO and Co-founder, Jim Belosic discusses the pros and cons of the Facebook Timeline for brand pages and how this feature has affected fan engagement for businesses.

Just like in traditional marketing, brands looking to expand and maximize their online presence will need to also put significant focus on online interactions. Gone are the days when brands capitalize on one-sided, all-promotional materials shoved to their targeted audience, and instead genuine communications are put up as a priority. With this, brand managers and the online marketers will be able to build up their brand’s reputation, and establish relationships with existing and potential built on trust.

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It’s no doubt that Twitter remains to be among the most popular social networking sites today, relied by individuals and businesses to communicate and share news with each other. And just like any useful tool, we make the most out of them by developing processes around them to make them work to our advantage. Just search online and you’ll find tons of content about tips, tricks and best practices to make Twitter into the social media marketing powerhouse for its users.

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Earlier today, Google announced Google Drive, their long-fabled cloud storage service. It offers a boatload of features, some similar to older competitors like SkyDrive, Dropbox and Box.net, and some unique to the service. In any case, it’s a good tool for collaborating teams to keep up and collaborate on tasks, and of course for storing large amounts of files. That said, brand managers, and online marketing teams will definitely benefit from including Google Drive in our social media marketing arsenal.

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