Blog
avatar
June 30th, 2017 by | No Comments

 

Facebook Adds ‘Family Targeting’ to Ad Products, Enabling New Focus Options (SocialMediaToday.com)

With focus on the upcoming shopping season, Facebook announced the new family targeting option as part of a range of new tools that will enable businesses to target whole household at once.

4 LinkedIn Mini Case Studies (SocialMediaExaminer.com)

Oren Greenberg examines how four different companies have sustained a successful LinkedIn presence to enable businesses to discover how to effectively build a presence to engage their target audience.

Google Updates ‘Test My Site’ to Show How Many Visitors You’re Losing (SearchEngineJournal.com)

With statistics that indicate most sites lose half their visitors while waiting for a page to load, Google has just updated its Test My Site tool to reflect how many visitors website owners may be losing due to their page speed.

How To Improve Search Engine Ranking With Social Media Marketing? (SocialBarrel.com)
Business owners would want their website to be visible to potential customers. One way to do that would be to rank better on Google. Jane Danes discusses the different ways to improve your search engine ranking using social media marketing.

Marketers Are Searching for Instagram Services 12X More Than Snapchat’s [INFOGRAPHIC] (Entrepreneur.com)

Social media giant, Facebook, through its subsidiary Instagram and its Stories feature, showed its dominance by slowing Snapchat’s user base and revenue to a much slower pace.

 

Tags: , , , , , , ,
Posted in: Link Round Up



avatar
June 20th, 2017 by | No Comments

 

Image by Jh.44

 

Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

 

Read the rest of this entry »

 

Tags: , , , ,
Posted in: Content Marketing, Social Media, Strategy



avatar
June 13th, 2017 by | No Comments

 

Image by Szymon Olszowski

 

When it comes to running a small business with an online presence, most entrepreneurs are learning as they go. Even those with years of experience in designing websites or social media marketing will find that working for themselves is different. Business owners are bound to make mistakes, which is why it’s important to overcome your fear of failure.

 

Read the rest of this entry »

 

Tags: , , ,
Posted in: Social Pointers



avatar
June 6th, 2017 by | No Comments

 

Image by Thomas Hawk

 

Incorporating User-generated Content (UGC) such as influencer insights and reviews in one’s marketing campaign is a helpful yet often underutilized strategy. Not only is UGC free, but you can leverage this earned resource from consumers and influencers and use it to promote your brand to a wider audience.

 

Read the rest of this entry »

 

Tags: , , , , ,
Posted in: Content Marketing



avatar
May 30th, 2017 by | No Comments

 

Quora’s Ads Platform Is Out Of Beta And Available Globally (MarketingLand.com)

Quora, the platform that lets users get answers to questions on just about anything they can dream of, has now opened its native advertising platform to publishers globally. The site currently has a monthly user base of 200 million unique visitors, up from 100 million as of early 2016.

Facebook, Messenger And Instagram May Soon Support Cross-App Notifications (TheTechPortal.com)

Facebook’s family of apps—Facebook, Messenger, and Instagram—are moving in together and testing new cross-app notifications. The feature is slated to not only help users to switch more easily between the apps, but also improve the way people discover and connect with other users and brands.

Need-To-Know Metrics, Right On Your Pins (Business.Pinterest.com)

As part of Pinterest’s ongoing effort to improve its ad options and business value, the company has added Pin-specific statistics, which makes it easier for Pinterest for Business users to access and analyze their sponsored Pins data.

How to Use BuzzFeed-Style Quizzes for Social Media Marketing (SocialMediaToday.com)

Even traditional media outlets such as The New York Times, CNN, and The Economist are now using quizzes to drive engagement on social media. Quizzes can offer an engaging, interactive, and creative way to generate engagement in a wide range of niches.

Twitter Users Can Now Search for Emoji in Usernames, Tweets (AdWeek.com)
Twitter’s latest update included emoji capabilities to search, allowing power users to make emoji-specific searches more precise. This feature can also help users discover more tweets and improve searches for specific accounts that use emojis in their usernames.

 

Tags: , , , , , , , , , , ,
Posted in: Link Round Up



avatar
May 23rd, 2017 by | No Comments

 

Image by KoldGunder

 

With 66 percent of people trusting online consumer opinions and reviews, according to a study conducted by Nielsen, it’s safe to assume that majority of customers now use social media platforms as their first stop when evaluating a purchase of any kind.

 

Read the rest of this entry »

 

Tags: , , , , ,
Posted in: Marketing, Social Media



avatar
May 16th, 2017 by | No Comments

 

Image by Steve A Johnson

 

Social media marketers already know this: Today’s audience wants short, digestible content. People want blog posts that won’t require them to scroll down too much and articles that they can finish reading in less than five minutes. They want videos they can watch during commercial breaks.

 

Read the rest of this entry »

 

Tags: , , , ,
Posted in: Content Marketing



Follow SocialMediaMarketing.com

Contact us for Free Analysis