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August 22nd, 2017 by | No Comments

 

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Almost all businesses these days now utilize some form of content marketing. But that doesn’t mean that everyone’s doing it right, or getting the results they want. So how do you know if your business is in urgent need of a better content marketing plan?
 

 

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Posted in: Content Marketing



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August 15th, 2017 by | No Comments

 

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Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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Posted in: Google, Marketing, SnapChat, Social Media, Technology



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August 8th, 2017 by | No Comments

 

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Brands can now upload a video that’s between 20 to 90 seconds long to the cover image area of their Facebook business pages. This new feature gives brands the opportunity to pack even more interest and information on their pages.

 

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Posted in: Facebook



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August 1st, 2017 by | No Comments

 

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With consumers targeted at every opportunity on social media sites, marketers deal with the challenge of getting their brand’s message across in a relevant, genuine way without bombarding users or negatively impacting the user experience.
 

 

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Posted in: Content Marketing



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July 28th, 2017 by | No Comments

 

For Brands, Twitter Is a Marathon, Not a Sprint (AdWeek.com)

Arguably, Twitter offers some of the best opportunities for brands, as users come to the platform to learn about what’s happening in the world, in real-time. It long ago stopped being a 140-character-only microblogging platform, and its new, more engaging features offer big possibilities for brands looking to stand out.

Connect Social Media, Chat, Loyalty & CRM for Valuable Customer Insights (CustomerThink.com)

“Know your audience.” It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know customers, especially when more and more of them spend their time in social media and messaging apps where they are essentially anonymous.

Facebook ‘Groups For Pages’ Unlocks Fan Clubs (TechCrunch.com)

This month, Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. With this new feature, a musician could run an on-site fan club, a brand could organize its ambassadors, and a newspaper could discuss articles with just its top readers.

Snapchat Hopes To Stop Copycats By Acquiring The Strong.Codes Team (DigitalTrends.com)

Snap, which is Snapchat’s parent company, recently acquired the team that created Strong.Codes, a firm known for obscuring software code, thereby making Snapchat’s features more difficult to rip off.

INFOGRAPHIC: A Guide to Social Media Platforms for Brick-and-Mortar Stores (SmallBizTrends.com)
Brick and mortar retailers often struggle to leverage social media platforms for their business. SMS Store Traffic, a retail services provider, reveals there are some important things to consider when retailers develop their social media strategy.

 

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Posted in: Link Round Up



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July 18th, 2017 by | No Comments

 

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When Google’s Accelerated Mobile Pages (AMP) project was launched last year, many were eager to jump on the AMP bandwagon. AMP lets users say goodbye to slow, clunky, non-optimized websites and hello to mobile pages that deliver content more quickly. The logic behind AMP is simple and straightforward—faster loading times lead to better site usability and engagement, which ultimately result in reduced bounce rates and higher mobile site rankings.

 

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Posted in: Marketing, Technology



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July 11th, 2017 by | No Comments

 

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Since its launch, popular messaging service Snapchat has been closed off to the web, only accessible through its iOS and Android apps. This stands in contrast to its biggest competitor, Instagram, which has since upgraded its mobile web app to allow users to post content.

 

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Posted in: Instagram, SnapChat



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