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May 2nd, 2017 by | No Comments

 

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In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

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Posted in: Content Marketing, Marketing, Strategy



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April 28th, 2017 by | No Comments

 

Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started (MOZ.com)

With Schema.org’s latest release, the site now offers several new properties and types so that restaurants and businesses that serve food or drinks can create marked-up menus for their websites and help search engines better rank and understand their content.

Twitter Has Had A Dislike Button For Months And You Didn’t Notice (Mashable.com)

Twitter added a dislike button, or an ‘I don’t like this Tweet’ to help the platform’s tweet rank algorithm to better understand the types of content that users would like to see less of in their feed. The site then uses this information to optimize and tailor users’ experience with the platform in the future.

Google Analytics Is Adding A New Home Page (MarketingLand.com)

Google Analytics users can expect more changes coming to the platform’s interface. This month, Google announced plans to give users a new homepage that features curated, real-time data, traffic sources, user location, and devices used to visit their websites. The new and improved Google Analytics homepage will show up right after login.

Facebook Is Becoming A Social Operating System For Human Beings And Robots (BrianSolis.com)

Drawing an estimated 4,000 attendees from all around the world, an announcement made during Facebook’s F8 conference blurred the line between reality and virtual reality and human and robot engagement for users in their personal and professional lives.

How Facebook’s News Feed Algorithm Works (and What’s Coming Next) (SocialMediaToday.com)

Facebook held its annual F8 Developer conference this month, where they announced a heap of new products and tools, many of which hold truly mind-boggling potential. Soon, users can expect Facebook to be looking to boost discovery – which should benefit publishers and Pages by exposing more potentially interested users to their content.

 

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Posted in: Link Round Up



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April 18th, 2017 by | No Comments

 

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At this year’s Facebook Developer Conference, social media marketers can look forward to insightful sessions, interactive demos, and announcements of launches and major changes to the company’s family of applications and services: Facebook, Instagram, Whatsapp, Messenger, Oculus, Workplace, Audience Network, and Internet.org.

 

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Posted in: Facebook



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April 11th, 2017 by | No Comments

 

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Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.

 

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Posted in: Marketing



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March 31st, 2017 by | No Comments

 

This Is Not A Test: Google Optimize Now Free — For Everyone (Analytics.GoogleBlog.com)

Last Spring, Google launched its enterprise-class A/B testing and personalization product, Google Optimize 360. The solution saw great demand from customers so the search engine giant made it more accessible by launching a free beta version last fall, which garnered over 250,000 users requesting an Optimize account. Last March 30, Google announced in its blog that both Optimize and Optimize 360 are now out of beta, with the former immediately available to everyone for free.

Youtube Creators Have Complained About Declines In Ad Revenue (Recode.net)

Several big-name advertisers suspended ads on YouTube last week and the week before after discovering their ads were making money for videos containing hate speech or supporting terrorism. Google has responded by promising greater transparency and saying it will be more aggressive in ensuring brand safety of ad placements.

Study: Only 22% Of Consumers Have Engaged With A Chatbot (RetailDive.com)

Chatbots haven’t been a retail reality for all that long, and only got a high-profile market boost from Facebook about one year ago. So, it’s probably not fair to expect customers to actually seek out chatbots.

SXSW: 4 Best Practices to Make Bots the Next Big User Interface (AdAge.com)

People spend more and more time on their smartphones, but with such a limited set of apps that it’s becoming harder and harder for newcomers to reach them. Chatbots are the solution; they play out on one of the entrenched sets of apps that people already chronically use: messaging apps.

The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success) (LeadPages.net)

landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience. But which elements do you need?.

 

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Posted in: Link Round Up



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March 28th, 2017 by | No Comments

 

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More and more brands are already seeing the huge marketing potential of Instagram. Now with 600 million active users, an average engagement rate of 2.261%, which is 2 and 2.2 percent higher than Facebook and Twitter respectively, the photo- and video-sharing app is recognized as the fastest-growing social network.

 

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Posted in: Instagram



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March 21st, 2017 by | No Comments

 

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It’s been a year and a half since Instagram rolled out the red carpet to all advertisers, and the photo- and video-sharing app has now over 1 million monthly active ad users. That’s five times as many advertisers as the app claimed more than a year ago, and twice as many as it had six months ago.

 

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Posted in: Instagram



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