Producing Stories Is Better than Publishing Content for SEO’s Sake

May 20th, 2014 by | No Comments

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Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

This isn’t to say that you should ignore all the content regulations Google has imposed over the years, and simply write about your brand with 100% passion. You just have to be conscious about your real end goals when publishing online content. This is because, simply wanting to publish content for SEO’s and maximum profitability’s sake can backfire on your marketing efforts.


The Difference between Producing Stories and Publishing Content

Although both concepts may seem alike, they’re actually two different things. Producing stories is usually seen as the more genuine of the two. It’s when, after reading your article, your audience can truly feel that you’re there to help them solve their problems. The total opposite of this scenario is when your readers know that you’re simply there to sell your product within the first few paragraphs of your work.

Remember, potential buyers, no matter how much they need something, run away at the first sign of a sales pitch.


How to Avoid Simply Publishing Content

The best way to make sure your online content doesn’t sound like big, fat advertisements is by putting story first and your usual SEO formula second. If it helps, you could even write the entire article first, make sure you’re able to give the advice you want to, and then add all the keywords, links, and other SEO must-haves after to keep the heart of the article intact.

You can also ask yourself these questions to make sure you’re always on the right track with your online content:

  • Why am I telling this story?
  • What value am I providing to my readers?
  • Will my article truly help my readers?
  • What new thing are they going to learn by reading this article?

If you’re able to answer these questions without mentioning these four words: to buy my product, then you’re doing alright.

What other ways can you ensure that your online content sounds as genuine as possible? Share them with us – we’d love to know how you produce your online stories.



Dylan St. James is a part-time writer and full-time nerd. He loves writing his own stories and collecting comic books. Dylan would one day love to publish his own children’s book.

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