Ready, Set, Go! Mobilize Your Content Marketing Strategy Now

October 20th, 2015 by | No Comments

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Adopting a mobile-first approach early in the content marketing lifecycle is now the norm. While marketers used to create content specifically made for desktops in the past, the high usage of mobile devices—laptops, smartphones, tablets, and even smartwatches—has forced many to adapt to the current handheld web-browsing majority.

The shift towards a mobile-first approach to content marketing can be dated back to when people first started using smartphones to send e-mails or browse their favorite websites. Mid-April of this year, however, was when it happened: “mobilegeddon”, a Google algorithm update that required SEO professionals, marketers, and web developers to make existing content mobile-friendly. Implementing this change acknowledged the fact that the amount of web browsing done through handheld devices is growing at an incredible rate, and that there is a better chance of engaging with users and increasing conversions by optimizing content for mobile.

For SMM, social media networks have begun to work tirelessly to optimize social streams for mobile-friendly use so that people could easily click and share content while using their handheld devices. Watching the news on TV is no longer how users get their daily updates; it’s now Twitter or Facebook. In fact, mobile media has officially relegated TV to second-rung status.

All of these changes have prompted marketers to change the way they create content. Lists or several concise paragraphs with shorter, stronger headlines and more images than text are now considered “the new smart”. Creating mobile copy doesn’t mean writing less; it means writing better. Blogs and websites are also designed to be more mobile-responsive, and every site or business seems to have their own app (complete with keyword-optimized app descriptions) these days.

What’s the key takeaway from all of this? Content is still king, yes. The difference is that it is now more widely accessed and read on mobile devices. Mobilizing your content marketing strategy will not just affect viewports or require responsive tricks; it simply calls for a change in the way you approach the art of writing.

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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