Viral Marketing for the Rest of Us

Viral marketing, online word-of-mouth marketing, social media marketing…they’re all under the same umbrella. They all encourage the consumer to interact with the brand, creating tighter bonds between the two parties. With such readily accessible tools as social media, brands can create big-time buzz without a big-time budget.

Measuring Social Media with Web Analytics, Part 1

The say the problem with using social media as a marketing tool is that there is no easy way to measure its effectiveness. Here is the first installment on how Web Analytics can provide a solution for this social media measuring dilemma.

Is Content King? Then Distribution Is Crown Prince

No matter how good the content is, if nobody reads it, then it has totally defeated its purpose. The Internet provides a wealth of useful tools for distributing content and reaching an audience. The main issue now is to find the right niche for the content to be propagated.

Whither Twitter?

Since the rumors have spread that Twitter would be releasing its own ad platform for marketers, many have been speculating over how it will affect the social media giant’s momentum. Companies that already integrating their brand messages on the social media platform provide clues as to how Twitter may or may not change with the introduction of paid placement.

Twitter: Why does it work (so well) for small businesses

Small businesses benefit the most from using Twitter as a marketing tool. The social media platform is easily accessible, cost effective, and can reach a wide audience while still targeting a specific market. Not to mention it fulfills the business’ aim to build relationships.

Tags: Advertising, Marketing, online marketing, Social Media, Strategy, Technology, Twitter, twitter tools