Signs That Your Business Needs a Better Content Marketing Plan

August 22nd, 2017 by | No Comments

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Almost all businesses these days now utilize some form of content marketing. But that doesn’t mean that everyone’s doing it right, or getting the results they want. So how do you know if your business is in urgent need of a better content marketing plan?

You’re not serving your customers’ needs
While a company-centric post now and then is fine, such content is highly irrelevant to your target audience. Most of all, it only makes it obvious to everyone who stumbles into your blog that you care more about yourself than your customers. Your content marketing plan needs to be focused on creating and distributing valuable, relevant, and regular content to attract and retain your audience so that you can encourage sales and increase your profit margin. Remember; every piece of content that you publish should directly and immediately improve your reader’s life in some way.

You don’t know who your target consumer base is
As dumb as it sounds, you can’t sell something unless you know who you’re selling it to. And pushing through with a content marketing plan without knowing your buyer personas is like asking everyone at the market to buy what you’re selling in the hopes that someone might say yes. Unless you have figured out who your target consumers are, your unfocused effort will result in you wasting time and money. Your sales figures might stagnate as well, or even decrease, as your business’s ability to serve your target consumers becomes diluted.

You don’t know the buyer’s journey
Businesses with poor content marketing plans often focus most of their efforts on closing a sale, and as such, their content is aimed at those who already set on their decision to buy or not. Not everyone who stumbles in your website is at the same stage of the buyer’s journey. The point of content marketing is developing relationships with prospective buyers and leading them to through the sales funnel. By understanding the stages of the buyer’s journey and creating appropriate content for each stage, you effectively attract, convert, close, and leave your customers satisfied.

About the author:
Jehan S. Ismael is a full-time writer and an editor for a leading digital marketing firm. She has a love-hate relationship with food, likes listening to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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