No matter who you are, where you study or work, or what your interests include, if you have access to the Internet, then Lady Gaga has reached out to you. The debatably controversial musician and her team of artists, marketers and brand strategists have taken traditional and digital marketing for a spin. The resulting effort and tactics has Team Gaga riding the waves of social media rockstardom. From Facebook and Twitter, to YouTube and Instagram, the feat is nothing short of impressive, taking on the mere task of marketing an outlandish pop singer, and making an iconic digital empire out of it.

A recent infographic crafted by Chicago-based advertising agency Laughlin Constable explores Lady Gaga’s social media influence, and tracks the factors that contributed to the pop singer’s massive online successes. Citing sources like Twitter, Hubspot and Wikipedia, the infographic highlights some important details like her follower base, impressions, and influence on social networks.

For instance, Lady Gaga is resonating very positively on Facebook. Her Facebook page hosts a very active online community where her 52 million followers are interacting with one another about anything and everything Gaga. And it truly helps that she herself is very active on the social network, regularly communicating with her followers, posting cool photos, sharing exclusive news, and links to her news and other goodies online.

Twitter, on the other hand, shows Lady Gaga as the reigning social media royalty with 25, 947,778 fans following and responding to her every tweet. This means that one out of six people on Twitter follow her, a ratio that can easily fill the entire state of Texas. And every tweet she sends out gets thousands of retweets and Favorites, boosting and maintaining her high influence online. In addition to this, Hubspot also hypostatizes that each of her followers retweeted one of her tweets, she can reach about 7.5 billion people.

[ via Laughlin Constable ]

Tags: Celebrity Marketing, Infographic, internet marketing, social media marketing, Social Media Strategies