How to make your videos pop

May 30th, 2012 by | 2 Comments

Image by antwerpenR

Among the many strategies brands can get into to market their brands online, creating video content offers a plethora of opportunities across different online platforms. When done properly, social video marketing can help brands have better chances of raising their brand development, follower engagement, and content distribution efforts. And just like any campaign, video marketing entails a great deal of careful planning, effective implementation, and proactive distribution in order to succeed.

Well written videos may be brimming with valuable information for your targeted viewers, but if you make the extra effort to also make them visually appealing, you can make your every footage really pop in more ways than one. Including aesthetics to your focus can help your videos attract people, and motivate them to stay and consume what you have to say. Here are some of the video components you’ll need to jazz up to make great looking videos.

Your Brand’s Logo

Including your company’s logo in your footages will help expand your branding efforts, and will get people to associate your products with whatever good (or bad) content you present. If you can, prominently display your logo on scenes, though there should be considerations. Sometimes, putting up logos in specific scenes can unfortunately cheapen the video production, making it all look like some elaborate platform for product and brand placements.

Shooting Locations

As you plan your video production, you should plan or even standardize the kind of setting for your videos to fluidly present a consistent look and feel.

For instance, videos that review products, offer up tips and how tos, and those that deliver straight news would look good shot in an indoor studio.

Meanwhile, lifestyle and travel-themed videos will work great when shot on location, perhaps within the premises of the store or any kind of establishment you’ll be talking about.

Set and Props

Should you need props or any other set design components, you may want to procure ones that are in good condition. You don’t have to break the bank, but just make sure that things like chairs, tables, devices, and anything else that will show up onscreen look at least decently presentable. When these appear like they were salvaged from the dumpster, they can be distracting for the viewers who may begin questioning your production value, your brand’s budget, and credibility.

On-cam Personalities

People who will be appearing on-cam like the hosts and guests should look camera-ready. No, they don’t have to be glittering, chiseled actor types (that would be great though!), just make them look presentable and pleasant to look at.  It’s hard not to giggle and make fun of the host with chocolate on his teeth, or a guest with hair covering half of her face.

  • Hair and Make-up
    Using make-up can help make your on-cam personalities look great. The aim is not to change the way they look, instead you can enhance and highlight good features to make them camera-ready. This lessens any distracting qualities, so viewers can focus on the content they’re delivering.
  • Clothing
    Clothes can help solidify the video’s overall look, and at times even help bring out your hosts, guests and your brand’s personalities.


Image by Willo Hausman

Needless to say, lighting should be among the top video components you’ll need to invest on. Since we’re dealing with a visual medium, lighting will make a big impact on the quality of your finished products.

Find that sweet spot where the subjects are well lit, but not too much that the luminosity can alter the way things look and wash out visual details. Here, you’ll have to consider the location (indoor/outdoor), the direction of the light, your camera’s white balance settings, and the lighting equipment.

Camera Work

The camera work depends on your desired outcome. Most videos are shot straight anyway with minimal fancy movements and effects, so we commonly set the camera stationary atop a tripod and have it focused on the subjects within the set. In the case of Web series and travel footages, every pan, tilt, angle, and zoom the camera does can contribute to the overall video. It can be instrumental in developing a specific look and feel for different footages, contributes to how viewers may experience and interact with the video, and it can even help tell a story.

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