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Start Your 2017 Social Media Marketing Campaigns with Strategies that Work

January 3rd, 2017 by | No Comments

Image by PsychaSec

 

There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.

For our first post this new year, here are the top social media marketing trends that are predicted to be important throughout 2017:
 
Live streaming and short-life content
While users have been watching videos online since the early 2000’s, live streaming is predicted to be one of the biggest trends in social media marketing this year. Platforms like Meerkat, Periscope, and Snapchat have already started breaking records for live streaming, and real-time clips are seen to continue, thanks to features like Facebook Live and Instagram Stories.

Machine learning
Early adopters of machine learning and artificial intelligence are set to gain a jump start on the market this year. The sooner that social media platforms begin learning about the context in which they operate, the sooner that these systems will get to work mining data in order to make more accurate predictions.

Marketing automation
Did you know that more than 90% of small business lose money on a monthly basis because they’ve chosen to ignore marketing automation? Taking any business to the next level in terms of productivity, revenue, customer retention, and tracking and maintenance of marketing campaigns, entails the adoption of marketing automation and tools.
 
 

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.


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