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Posts Tagged ‘Advertising’

Social Media Advertising: Three Lessons to Live By

Tuesday, August 1st, 2017

Image by Susan NYC

 

With consumers targeted at every opportunity on social media sites, marketers deal with the challenge of getting their brand’s message across in a relevant, genuine way without bombarding users or negatively impacting the user experience.
 

 

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Google Announces New Ad Targeting Options and Better Measurement Tools for YouTube

Tuesday, January 24th, 2017

Image by MomMaven

 

Google is looking to add greater functionality and better ad options to YouTube, its online video platform. The search engine giant recently announced a set of new changes to YouTube, most of which are focused on the ever-changing and expanding role of mobile apps and devices.

 

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Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

Image by blondinrikard

 

Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

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Instagram Beefs Up, Reveals Next Steps for Advertisers

Tuesday, June 16th, 2015

Image by kennymatic

 

Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.

 

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Instagram’s Carousel Ads: A New Way of Telling Your Brand’s Stories

Tuesday, March 17th, 2015

Image by troy david johnston

 

Instagram has recently introduced a new ad format called Carousel Ads, which lets brands upload multiple images to improve the storytelling element of their marketing campaigns. With this new ad unit, the visual social media platform broadened its options for advertisers by providing a better means for users to learn more about a company’s brand or product.

 

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Mobile’s Where It’s At With Facebook’s New Ads Manager App

Tuesday, March 3rd, 2015

Image by melenita2012

 

To deliver better mobile support for small business owners and marketers, Facebook recently launched its new Ads Manager app, following its announcement of acquiring 2 million active advertisers on its platform last February 24.

 

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This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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