Posts Tagged ‘Advertising’

Weekly Link Round Up – 08-09-13

Friday, August 9th, 2013

3 Unique Ways to Use Pinterest for Business (

Pinterest has always been known as a great social platform for consumer-focused businesses, particularly those into retail. But did you know that you can use Pinterest for more than just getting the word out about what your business offers?

Pin Now, Read Later: Pinterest As A Content Sharing Platform (

Although the typical internet audience is attuned to the “now now now” kind of thinking, Pinterest provides an interesting service to those who want to bookmark articles for later reading. In contrast to other well-known bookmarking sites, Pinterest stands out not just for its visual interface, but also for its community-building potential.

How Google+ and Pinterest Go Together Like Peanut Butter and Jelly (

Although not as popular as Twitter and Facebook for social media marketers, Google+ and Pinterest both have unique qualities that are worth leveraging. While Google+ offers a powerful SEO boost, Pinterest lengthens the discoverability of content you share across your network.

New Pinterest Price Alert Feature (

It’s common knowledge now that Pinterest is the darling of retail businesses. But did you know that this social network actually does provide a special feature for retail products pinned on to boards? With the new “Price Alert” feature for product pins, those who’ve pinned items with prices to their boards are automatically sent an email informing them of the latest sale.

Pinterest Shares Future Plans, and Marketing with Snapchat | Social You Should Know (

Images are a big thing on social media. Thus, social media networks have been evolving around them, making them easier to share or implementing new security features for their users. Pinterest in particular shows off the most number of new features while brands begin to explore Snapchat for social media marketing possibilities.

Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

Social Media Ads: How to Make the Most of Them

Thursday, July 18th, 2013

Image by Wrote

As Twitter had recently adopted ads and other social networks as well have created plans to incorporate such services into their site, marketers now have more tools at their disposal to help their brand get seen by their target audience. Interestingly, though, these advertisements on social media sites work differently from others across the internet.

Thus, to make the most out of their investment in these new forms of advertising, marketers should become aware of the way each social network handles paid ads. Here are a few examples to get you started


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Three Reasons Why You Should Start Recording Instagram Videos for Your Brand

Thursday, June 27th, 2013

Image by Matt Nazario-Miller

Five months after Twitter launched Vine, Facebook takes a swing at the little bluebird’s move by launching its own video sharing service: Video on Instagram. Marketed as a new way for users to share their stories, the new service also allows brands to enhance their social media campaigns by engaging customers with compelling video content.


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Using Social Media Outlets to Boost Sports Marketing Campaigns

Tuesday, April 23rd, 2013

Image by Alessandro Prada

We all know how passionate sports fans can be at a game. Whether it’s college sports or professional leagues, die-hard sports fans are out there buying sports gear, painting their faces, and throwing tailgate parties while Tweeting, Facebooking, Instagramming, and blogging about their favorite teams online.


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Weekly Link Round Up – 04-05-13

Friday, April 5th, 2013

April Fools’ Day 101: What You Can Learn From Brand Hoaxes (

Social media offers a great medium for giving your brand or business personality and engaging with your followers and customers in an enjoyable way. In this post, Lynn Cooper shares different ways you can inject personality in your social media marketing plan.

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? (

When it comes to outrageous ad stunts, consumers and industry professionals often question the credibility and effectiveness of prankvertising. In this highly engaging post, David Gianatasio explores the new, extreme, and increasingly sophisticated world of marketing pranks.

7 Ways to Win Laughs in Social Media (

Many brands, whether they’re macho automotive marketers or geeky tech companies, do their best to create humorous marketing campaigns. Others work well, but some fall flat on their faces. That said, marketing jokes are a good way to let customers remember you and share your brand with others.

Pranking Consumers While Preserving Your Brand – Learnings from April Fools’ Day (

The opportunity to partake in April Fools’ Day only comes once a year, but that single day may well produce more digital marketing insight than any other. Although all the jokes may seem counterproductive for businesses, it’s best to look at other brands’ shenanigans and use that as a guide for your upcoming campaigns.

Top 5 April Fools’ Pranks for Internet Marketers [INFOGRAPHIC] (

April Fools’ Day is a great opportunity for internet marketers to come up with truly amusing and creative campaigns. This hilarious infographic sums up great examples of creative brand campaigns from SEO and social media from previous years.

A Look at Facebook’s New Cover Image Rules and How to Use them to Your Advantage

Tuesday, April 2nd, 2013

Image by Stefan Kloo

As of last week, companies now have more freedom regarding the type of cover images they can post on Facebook. The social media giant has recently – and quietly – changed its guidelines from a set of stringent, anti-marketing rules to a more relaxed definition of what a cover image must be.


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