| Image by Alessandro Prada |
We all know how passionate sports fans can be at a game. Whether it’s college sports or professional leagues, die-hard sports fans are out there buying sports gear, painting their faces, and throwing tailgate parties while Tweeting, Facebooking, Instagramming, and blogging about their favorite teams online.
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| Image by Stefan Kloo |
As of last week, companies now have more freedom regarding the type of cover images they can post on Facebook. The social media giant has recently – and quietly – changed its guidelines from a set of stringent, anti-marketing rules to a more relaxed definition of what a cover image must be.
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| Image by Esther Vargas |
Since its inception earlier this year, the Twitter-owned Vine app has become a hot topic among social media marketers. Vine allows users to film looping six second videos by holding their thumb on the capture-frame. The result is something similar to a GIF. Paired with the instant share option to Twitter or Facebook, Vine is practically the video counterpart of Instagram. Brands such as General Electric, Gap, and Red Vines have jumped onto this app for their marketing strategies.
The app’s quick-snippet format is a great tool for sharing short videos, which is perfect for capturing the short attention span most people have today. In fact, 20% of viewers tend to stop watching videos after 10 seconds.
To give your marketing campaign a boost with Vine, you’ll need to come up with videos that catch your followers’ attention and send your message efficiently in six seconds.
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| Image by Esther Vargas |
Besides the Raven’s 34-31 win and Beyoncé’s stellar performance, the 2013 Super Bowl gave us another outstanding thing to talk about: Twitter’s Vine video app. Calvin Klein used it for extra promotion during the 34-minute blackout, while 49ers quarterback Colin Kaepernick posted videos through it on the official Super Bowl twitter account (@superbowl). Thanks to all that activity, the Twitter-owned app gained a lot of fame in one day with fans and businesses alike.
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| Image by west.m |
2012 was an eventful year for Facebook, what with its dramatic changes to its layout as well as its strong emphasis on mobile app development. In fact, it even rolled out its own email service which not many have wanted to adopt. Despite this and other shortcomings, the social media giant has had a great year and part of it was many new features for businesses.
Here are a few changes you might have missed over the past year:
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