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Posts Tagged ‘Advertising’

This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 

 

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Use Semantic Markup Properly with these Best Practices

Tuesday, June 17th, 2014

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.

 

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Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Weekly Link Round Up – 08-09-13

Friday, August 9th, 2013

3 Unique Ways to Use Pinterest for Business (SocialMediaExaminer.com)

Pinterest has always been known as a great social platform for consumer-focused businesses, particularly those into retail. But did you know that you can use Pinterest for more than just getting the word out about what your business offers?

Pin Now, Read Later: Pinterest As A Content Sharing Platform (ReadWrite.com)

Although the typical internet audience is attuned to the “now now now” kind of thinking, Pinterest provides an interesting service to those who want to bookmark articles for later reading. In contrast to other well-known bookmarking sites, Pinterest stands out not just for its visual interface, but also for its community-building potential.

How Google+ and Pinterest Go Together Like Peanut Butter and Jelly (PegFitzpatrick.com)

Although not as popular as Twitter and Facebook for social media marketers, Google+ and Pinterest both have unique qualities that are worth leveraging. While Google+ offers a powerful SEO boost, Pinterest lengthens the discoverability of content you share across your network.

New Pinterest Price Alert Feature (SocialSolutionsCollective.com)

It’s common knowledge now that Pinterest is the darling of retail businesses. But did you know that this social network actually does provide a special feature for retail products pinned on to boards? With the new “Price Alert” feature for product pins, those who’ve pinned items with prices to their boards are automatically sent an email informing them of the latest sale.

Pinterest Shares Future Plans, and Marketing with Snapchat | Social You Should Know (IgniteSocialMedia.com)

Images are a big thing on social media. Thus, social media networks have been evolving around them, making them easier to share or implementing new security features for their users. Pinterest in particular shows off the most number of new features while brands begin to explore Snapchat for social media marketing possibilities.

Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (IgniteSocialMedia.com)

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (ProBlogger.net)

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (SocialFresh.com)

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (SocialMediaExaminer.com)

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (ReadWrite.com)

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

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