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Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Tags: Advertising, Blogging, Business, companies, content creation, Facebook, foursquare, Google, online marketing, Social Media, social media marketing, Twitter
Posted in Events, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 08-05-11

Friday, August 5th, 2011

Report: The Rise of the Social Advertising (BrianSolis.com)

Social advertising continues to evolve and remains to force us to think outside the box. Whether or not it represents the cure for an emerging dilemma called “banner blindness”, brands will continue to experiment and find the best way to attract the consumer’s eye.

How Does Getting a Thumbs Down on StumbleUpon Negatively Effect Your Content? (Soshable.com)

StumbleUpon is considered as one of the best tools that SMBs can use when hoping to generate traffic for their websites or blogs. Take advantage of its benefits and prevent other users from rejecting your content with these helpful tips.

Six Ways to Get Feedback On Your Posts and Pages (And Why You Need To) (ProBlogger.net)

Analyzing your existing comments, being active on Twitter and Facebook, posting messages on a forum, and even hiring a writing coach can draw more attention and let you receive constructive feedback on your blog.

Book Marketing: How 4 Authors Are Finding Success With Social Media (Mashable.com)

Four tech-savvy authors have managed to bridge the gap between the book industry’s deterioration and this era’s technological advances by using social media to their advantage. They share how other writers can benefit from branding and fan management, whether they’re rookies or bestseller giants.

7 Deadly Sins of Social Media (SocialMediaToday.com)

Social media can be a great tool for marketing, networking, and sharing the latest information if used correctly. If used incorrectly, it can be an inefficient use of time and resources. Avoid committing the seven deadly, digital sins of social media through this engaging post.

Tags: Advertising, Blogging, content creation, Marketing, Social Media
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Tags: Advertising, community, companies, customers, Marketing, Social Media, social networking, Strategy
Posted in Events, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 05-20-11

Friday, May 20th, 2011

Revisiting the cliché, “the customer is always right” (BazaarVoice.com)

Although the old saying could change in your mind thanks to irrational customer rants, it still holds true for a number of things. Paying attention to customer feedback can cue you in to what products to sell and even how to advertise.

3 Rewards and 3 Risks of Making Customers Brand Ambassadors (SocialMediaExaminer.com)

There are definitely perks to letting your customers take the reins of your corporate social media channels, such as taking advantage of the power of testimonials. But at the same time there are risks to consider depending on how much control you give them.

How to Build a Thriving Blog by Being Yourself (ProBlogger.net)

People relate to people. When you make your blog, you’ll soon see that the most success does come when you’ve written from the heart. Opening up to your audience and showing humanity isn’t going to be a liability. In fact, it’s the key to creating a blog that is very much alive.

How Your Worst Enemy Can Become the Key to Your Blogging Authority (CopyBlogger.com)

Creating compelling blog posts to establish your blogging authority may look easy, but in truth there will definitely be something to stop you from doing so. Fighting off the resistance that keeps you from creating captivating content will help you get a step closer to creating a blog that truly works.

Talk in Their Language (ChrisBrogan.com)

Some of the most satisfying conversations can simply come from adjusting your tone to match who you’re talking with. In a simple yet sweet example, Chris Brogan illustrates how it works and how it can be applied to customer conversations as well.

Tags: Advertising, Blogging, community, content creation, customers, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 01-21-11

Friday, January 21st, 2011

Brand Marketing in Social Media: Friends with Benefits? (PR-Squared.com)

A lot of things may have changed in the field of social media marketing but one thing still remains the same – true social media engagement success is founded on gaining the trust of one’s followers. This cannot be achieved by entertainment alone. When it comes to brand marketing, trust is built via positive transactions. In this case, transactions involve the manner by which brands gain and respond to feedback from their consumers.

Facebook Strategy Basics: 3 Truths, 3 Tips (BazaarVoice.com)

Getting your brand on Facebook has been touted as one of the most important marketing moves of the modern age. Nearly one in five shoppers search their social networks for information before making a purchase. Naturally, it is a good idea to set up a Facebook page where consumers could interact with your brand directly. The thing is, not everybody is doing it correctly. Here are a few guidelines on running a successful Facebook “strategy.”

Research: Social Gaming to Grow by 30% in US by 2012 (SocialTimes.com)

It looks like we won’t be seeing the end of Farmville, Pet Society and Robot Unicorn Attack any time soon. Social gaming is expected to grow substantially by the next year. This could open up new opportunities for marketers to build up their presence on Facebook.

Social Media Marketing by the Numbers [Infographic] (HubSpot.com)

Want to know how much was spent on social media marketing last year, as well as the social sites the money was going to? Check out the infographic on the link to find out.

Eaquire Magazine, the Cover Model and Augmented Reality (HubSpot.com)

Leading men’s magazine Esquire partners up with Barnes and Noble for a very interesting digital activation. Starting next months, Esquire fans will be able to “interact” with the magazine’s latest cover girl, Brooklyn Decker through a custom built iPhone app that makes her appear in all 700 of Barnes and Noble’s US bookstores. It’s a play on augmented reality both companies think they will be able to benefit from.

Tags: Advertising, Business, Facebook, iPhone, Marketing, online marketing, Social Media, social networking, Strategy
Posted in iPhone Apps, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Roundup (12-24-10)

Friday, December 24th, 2010

Gen MO – Mobile-Only Generation (MobHappy.com)

While it has been speculated that there exists people who exclusively use mobile phones and gadgets to access the web, recent findings show that these people actually do exist. A latest survey reveals mobile-only usage as high as 70% in emerging markets.

3 social trends your business must know for 2011 planning (BazaarVoice.com)

With 2010 coming to a close, businesses have already begun to brew up plans to make the best out of the coming year. Part of making these plans is to look into emerging trends such as leveraging Facebook for meaningful marketing or empowering media with mobile technology.

Opera: State of the Mobile Web, Year-End 2010 (ReadWriteWeb.com)

Opera Software has released its State of the Mobile Web report for the year 2010. Findings show that mobile web usage has soared. There are other interesting facts abound such as how Facebook and Google are dominant among mobile web users.

Businesses to Get Serious About Getting Social in 2011 (blog.VisibleTechnologies.com)

Aside from rising trends in web usage and web society, there are also predictions made on social media’s place in business for the upcoming year. Businesses have come to view the use of social media as Social Intelligence, a necessary competitive tool.

What CFOs think about social media (SmartBlogs.com)

While CFOs and social media may seem like an unlikely match, according to a recent survey by Accountemps, many have seen the value of engaging customers through the net. Lars Asbjornsen of Robert Half International offers advice for these finance officers.

Tags: Advertising, Business, community, Marketing, online marketing, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Roundup (12-10-10)

Friday, December 10th, 2010

How to Develop a Social Media Content Strategy (SocialMediaExaminer.com)

While many businesses have hopped on to the Social Media bandwagon, it actually takes strategy to truly make the most out of the business’ presence on sites like Facebook or Twitter. Building a content strategy not only helps SEO but engages the community by paying attention to the conversation.

Synergy and Marketing (ChristopherSPenn.com)

Synergy, probably one of the top most overused words in the entire business world, isn’t all about putting two things together and waiting to see what happens. It’s more of a matter of understanding how things work and seeing which things to put together based on that understanding.

Marketers have bought into social media, now what? (EConsultancy.com)

Businesses now have acknowledged the importance of social media and have incorporated it into their marketing strategies, marking the end of the days when marketers looked to the strategy with an apprehensive eye. But the most interesting questions and debates on social media marketing have yet to come.

Social Media Does Not Equal PR (SocialMediaExplorer.com)

While social media can serve as a venue for PR, it doesn’t equate to it. There are a number of points raised that differentiate one from the other.

How Much Of Social Media Data Is Really Actionable? (WebGuild.org)

Actionable data counts important conversations in social media that affect the brand and should be responded to on an urgent basis. According to Brand Monitor™, a social media analytics provider, only 9% of conversations are deemed actionable.

Tags: Advertising, community, companies, content, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »