Advertising | Social Media Marketing

Posts Tagged ‘Advertising’

Weekly Link Roundup (12-24-10)

Friday, December 24th, 2010

Gen MO – Mobile-Only Generation (MobHappy.com)

While it has been speculated that there exists people who exclusively use mobile phones and gadgets to access the web, recent findings show that these people actually do exist. A latest survey reveals mobile-only usage as high as 70% in emerging markets.

3 social trends your business must know for 2011 planning (BazaarVoice.com)

With 2010 coming to a close, businesses have already begun to brew up plans to make the best out of the coming year. Part of making these plans is to look into emerging trends such as leveraging Facebook for meaningful marketing or empowering media with mobile technology.

Opera: State of the Mobile Web, Year-End 2010 (ReadWriteWeb.com)

Opera Software has released its State of the Mobile Web report for the year 2010. Findings show that mobile web usage has soared. There are other interesting facts abound such as how Facebook and Google are dominant among mobile web users.

Businesses to Get Serious About Getting Social in 2011 (blog.VisibleTechnologies.com)

Aside from rising trends in web usage and web society, there are also predictions made on social media’s place in business for the upcoming year. Businesses have come to view the use of social media as Social Intelligence, a necessary competitive tool.

What CFOs think about social media (SmartBlogs.com)

While CFOs and social media may seem like an unlikely match, according to a recent survey by Accountemps, many have seen the value of engaging customers through the net. Lars Asbjornsen of Robert Half International offers advice for these finance officers.

Tags: Advertising, Business, community, Marketing, online marketing, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Roundup (12-10-10)

Friday, December 10th, 2010

How to Develop a Social Media Content Strategy (SocialMediaExaminer.com)

While many businesses have hopped on to the Social Media bandwagon, it actually takes strategy to truly make the most out of the business’ presence on sites like Facebook or Twitter. Building a content strategy not only helps SEO but engages the community by paying attention to the conversation.

Synergy and Marketing (ChristopherSPenn.com)

Synergy, probably one of the top most overused words in the entire business world, isn’t all about putting two things together and waiting to see what happens. It’s more of a matter of understanding how things work and seeing which things to put together based on that understanding.

Marketers have bought into social media, now what? (EConsultancy.com)

Businesses now have acknowledged the importance of social media and have incorporated it into their marketing strategies, marking the end of the days when marketers looked to the strategy with an apprehensive eye. But the most interesting questions and debates on social media marketing have yet to come.

Social Media Does Not Equal PR (SocialMediaExplorer.com)

While social media can serve as a venue for PR, it doesn’t equate to it. There are a number of points raised that differentiate one from the other.

How Much Of Social Media Data Is Really Actionable? (WebGuild.org)

Actionable data counts important conversations in social media that affect the brand and should be responded to on an urgent basis. According to Brand Monitor™, a social media analytics provider, only 9% of conversations are deemed actionable.

Tags: Advertising, community, companies, content, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (11-12-10)

Friday, November 12th, 2010

3 Myths Stopping Regulated Biz From Embracing Social Media (IdentityPR.com)

Regulated industries, such as finance, securities and health care establishments, are businesses that strictly adhere to a certain set of rules. While other companies have welcomed social media integration with open arms, many regulated industries still tend to shy away from it. Shannon Paul tackles the excuses most of these businesses make to avoid engagement and explains why there’s no need to feel apprehensive about embracing social media.

Why the 2011 ‘Social’ Super Bowl Will Break Digital Records (AdAge.com)

It is predicted that social media will play a large part in next year’s Super Bowl. More and more agencies are adding a “social” element to their ad campaigns. During this year’s Super Bowl, the ads that came out on top had superb digital foundations. We can expect the next batch of ads to put out all the stops for social integration.

Lexus Debuts Darkcasting: A New Social Web Series (BrianSolis.com)

Darkcasting is a social web series launched by Lexus to promote its new hybrid car, the Lexus CT 200h. It show plays out like a talk show, with the host taking her guests on a ride around their hometown. Each series also includes interesting back stories and behind-the-scenes footage to keep visitors engaged beyond the episode.

Begun, The Sticker Wars Have (TechCrunch.com)

Head to your local mall and you might see several department stores proudly showcasing stickers on their window displays, inviting people to visit their Facebook page. The stickers are part of a new feature launched by the social networking site, which lets businesses give special deals to their loyal followers. A lot of other social media platforms are starting to follow suit.

Brand Positioning for Junk Food …or Is It Junk Food? (DontDrinkTheKoolaidBlog.com)

Trying to get your kids to eat more healthy food? Seal their veggies in a junk food packet and they just might eat it. That’s what the producers of baby carrots seem to think. The net is already starting to buzz about how creative and interesting this campaign is. We’d love to know how this turns out.

Tags: Advertising, Marketing, online marketing, Social Media, social media marketing, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (10-01-10)

Friday, October 1st, 2010

Why Advertising and Social Media Need Each Other (SocialMediaToday.com)

Good advertising tells a story, elicits reactions and is encourages conversations among viewers. Social media reinforces these behaviors, providing a platform for consumers to interact with the brand and with each other. Far from overthrowing it, we’re seeing a powerful partnership that may change the way we do marketing. We’ve already had a glimpse of it with Old Spice.

Think Social Media Isn’t for B2B Segment? Think Again. (DrewsMarketingMinute.com)

Here again is another wake-up call for those who are still apprehensive about embracing social media. With a help of a very informative – and very entertaining – video, Drew McLellan shows that B2B can gain just as much from social media as B2C marketers.

How to Write Commercial Tweets and Posts (Gravity7.com)

Social media spreads sales messages differently from traditional marketing. Message distribution occurs not through media buys and placement but through the distribution facilitated by the consumers themselves. When writing commercial tweets and posts, the objective is to start a conversation, not to sell a product outright.

How Brands Can Make Their Own Customer Influencers (BazaarVoice.com)

Consumers tend to look for authentic recommendations from real people, not marketers, which is why companies are constantly on the lookout for influencers that could help grow their brand. Here we see that maybe we’re going about it backwards. Rather than looking for influencers and turning them into advocates of our brand, wouldn’t it be much easier to find advocates and turn them into influencers?

Andy’s Answers: How McDonald’s is Engaging Employees with a Social-Media Talent Contest (SmartBlogs.com)

With more than 1.5 million employees, McDonald’s seems to be in the ideal position to leverage its brand advocates. Its Amercan Idol-like contest for employees is not just for finding talent. It is a way of to find brand ambassadors who truly believe in its brand.

Tags: Advertising, Business, community, Marketing, online marketing, Social Media, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Roundup (09-17-10)

Friday, September 17th, 2010

3 Real-Time Search Engines Discover Social Media Trends (SocialMediaExaminer.com)

Google and Yahoo have transformed the way we find information. But with the advent of real-time content, new specialized search engines are starting to pop up, which are able to aggregate and search the dynamic “real-time” web.

This Is What Student-Made Facebook Alternative Diaspora Looks Like (Gizmodo.com)

People starting to woe over their loss of privacy on Facebook may find a new online social niche at Diaspora. Developed by a group of enterprising NYU students, this social network gives its users total control over how they want their information shared. The group recently released a preview of its beta site. It may worth looking into.

What’s #NewTwitter? (ScottMonty.com)

Twitter’s fresh, new interface is up and it’s causing a ruckus across the Twitterverse. Scott Monty lists down what has changed and shares a whimsical video explaining the social media platform’s newest makeover.

Advertising on Social Media: Do You Trust? (SocialTimes.com)

A new study provides an interesting look into current consumer behaviors. While they seem nervous about the possibility of advertisers gaining access to their private information, they remain receptive to the brands those same advertisers promote.

Facebook Launches Multi-Account Dashboard For Advertisers (AllFacebook.com)

Facebook is now giving its advertisers an easier way to manage multiple accounts. There are still a few glitches, but that will probably smooth over in due time.

Tags: Advertising, Facebook, Google, Marketing, online marketing, Social Media, social media marketing, social network, social networking, social networks, Strategy, Twitter
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Roundup (09-10-10)

Friday, September 10th, 2010

Growing through Social Media (BusinessReviewUSA.com)

Social media has changed the way companies do business. While small businesses have been able to create a niche for its loyal consumers; large multinationals have found a better way to connect with its international market. Facebook and Twitter are fast becoming a staple marketing tool thanks to the pioneers who tried it out and succeeded.

Social Media Is Fashion’s Newest Muse (Forbes.com)

Because businesses are now able to engage directly with their customers, consumers in turn now have become more active in shaping the brands they’ve followed for years. Fashion brands, for example, are beginning to let themselves down from their ivory towers and creating more products that cater to regular people, as opposed to stars and aesthetic ideals.

Boulder Fire Stokes Community Through Social Media (HuffingtonPost.com)

On Labor Day, a massive fire broke out in Boulder County, Colorado, wiping out over 7,000 acres and 140 structures – including 9 homes. During this time of crisis, residents took to social media to share information and transmit messages for emergency aid. Social media helped to mobilize the entire community, ensuring the reduction of further casualties.

5 Hilarious TV Episodes About Tech and Social Media (Mashable.com)

On a lighter note, social media has become a fragment of popular culture. This can be seen in how our favorite TV shows are incorporating it into their episodes.

What or Who will Continue to Shape our Social Media World? (SocialMediaToday.com)

It wouldn’t be a hyperbole to say that social media is the most mercurial, progressive technology Man has ever invented. Over the years we’ve seen it push the envelope of communication and its subgroups. It only makes us wonder, what will the future be like for social media?

Tags: Advertising, Facebook, Marketing, News, online marketing, Social Media, Strategy, Twitter
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Roundup (07-23-10)

Friday, July 23rd, 2010

Define: Big Idea in Advertising (EngelJournal.com)

Since last week, “idea” has been the trending word of the world, thanks to Christopher Nolan’s mind-blowing movie hit, Inception. Ideas are what power the effectiveness of marketing, be it a traditional TV commercial or a social media campaign.

Deciphering the Code of Great Social Ideas (Steve Sponder)

It takes a whole lot of imagination and creativity to be able to effectively reach out to one’s consumers directly. Steve Sponder identifies six elements that factor in the conceptualization of social media engagement ideas.

How to Take an Idea to Launch in 4 Steps (ProBlogger.net)

Launching an idea is not as simple and straightforward as some might think. To make sure the idea being invested on will not be a flop, it is best to test it out first using already established social networks.

How to Use Novelty to Create Contagious Ideas (DanZarella.com)

One characteristic of ideas that does not fail to engage is novelty. Everyone is drawn toward the unique and eccentric. Use it right and you’ll find you won’t have to do too much to run your campaign. The people will do it for you.

Ideas Sites: Interview with Rob Hoehn of IdeaScale (OnlineCommunityReport.com)

For those who need help in conceptualizing and creating effective campaigns, there are a host of various “ideas sites” which capture, tag, rank and broadcast ideas from constituents. One such ideas management platform, is IdeasScale.

Tags: Advertising, content creation, Marketing, online marketing, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »