| Image by sergio_leenen |
It is often stressed that the relationship between brands, and their demographic is the centerpiece that keeps Internet marketing thriving. The regular conversations empower its every campaign strategy, making sure that the people your brand is reaching out to are listening to what you have to say. And when properly implemented, these conversations can ensure that your messages will significantly resonate, and will bring about results.
Read the rest of this entry »
Image by by the half-blood prince
The Internet is progressively becoming more social everyday through the social media platform with the established social networking sites and the new tools and services sprouting on a weekly basis that enhance interactivity online.
The powerful and operative term here is “social” and you really can’t deny the leverage sites like Facebook and Twitter can provide for brands. The previous reached its over 500 million active users and the latter recently having generated its 20 billionth tweet.
Read the rest of this entry »
| Image by Rory O’Keeffe |
When creating content for your brand’s Web site or blog, there are several things to consider during the planning and the writing process as far as language goes.
While the safest route for a company’s corporate site is to have writeups written with a formal tone, the blog and your social network responses can have a lot more freedom to allow your brand a little personality. However, take note of the language use as a lot of readers can easily get turned off by your choice of words and many factors within your content.
Read the rest of this entry »
Image by greyweed
From helping that nice lady next door bring in the groceries to having to deal with that homeless person hanging around the curb outside your building and spewing obscenities at you, we all have social etiquette in the background prompting our every reaction. These are mostly ruled by both our social skills and good ole basic morality.
We follow social etiquette in our daily lives with regards to relating and communicating with people. Interacting with people on the online realm shouldn’t be any different. Today, we look at a rather infuriating practice some online marketers have gotten comfortable doing: spamming.
Read the rest of this entry »
The Anti-Social Media Douche List #4: Trolling
Wednesday, December 1st, 2010Image by pasukaru76
A huge part of establishing an online presence for your brand entails having to receive comments from everyone else online. Whether positive or negative, the feedback you receive via your Web site/s, blogs and social network profiles, may affect everyone else’s perception of you or your brand. And while positive feedback can get you and your marketing team’s spirits up, the negative comments should never be ignored as they can give you cues as to what your followers want from your brand.
And then there are trolls.
Read the rest of this entry »
Tags: Anti-Social Media Douche List, Comments, Connect Creation, Engagements, Feedback, online marketing, relationships, social media marketing, Trolls
Posted in Marketing, Strategy | 2 Comments »