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Tool Time: Automation Tools for Managing Social Media Marketing Campaigns

Thursday, August 1st, 2013

Image by Arjan Richter

Many companies feel overwhelmed when managing their marketing campaigns across multiple social media accounts. Sometimes, the best solution is not focusing on just one social media account, but finding the best automation tools to manage your campaign.

Here are a few automation tools that can help you execute and manage your next social media strategy effectively:

 

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Weekly Link Round Up – 06-08-12

Friday, June 8th, 2012

Rather Than Share Your Location, Foursquare Wants to Suggest One (NYTimes.com)

As the buzz around Foursquare has cooled down, the independent company has decided to take its mobile app to a new level by turning it into a recommendation service to rival sites like Yelp. But given its roots, the new challenge for Foursquare now is contending with the attention span of its users.

Facebook makes another mobile push, launches App Center (GigaOM.com)

Facebook has launched an app center for its mobile platform in a move that reflects the shift of how users access the social network. Through this app center, users can download Facebook-integrated apps for both the iOS and Android platforms.

Mobile will leapfrog PC as the primary screen – for consumers and ads alike (BazaarVoice.com)

Last year marked the first time more smartphones than PCs were sold worldwide. With this trend not about to shift back, reports show that mobile will eventually be the main venue for the online economy.

A No B.S. Guide to Mobile with Jason Falls – #BWENY (TopRankBlog.com)

At BlogWorld New York, Jason Falls talks about optimizing mobile for the customer experience. With 80% of website visitors bound to leave a page if it isn’t optimized for mobile, Falls offers straight to the point advice on how companies can better target the growing mobile market.

Cutting all the Cords: The Feasibility of a 100% Mobile Lifestyle (ReadWriteWeb.com)

There is no doubt that there are consumers beginning to adopt a cord-cutting lifestyle. In a discussion on “mobile-only” existences, a shift in consumer preferences is predicted to affect the entire technology industry moving forward.

Weekly Link Round Up – 05-18-12

Friday, May 18th, 2012

The Top 10 U.S. Cities With Social-Savvy Small Businesses (Mashable.com)

According to a new study, small businesses on the West Coast are far more social savvy than those on the East Coast. While it’s no surprise that large cities dominate the list of social-savvy places, the new study also reveals that many smaller metro areas perform just as well or even better than some of the larger ones.

3 Sure Signs That Your Small Business is Ready for Social Media (PushingSocial.com)

Many are aware that using social media for marketing does take a great deal of dedication. In fact, it may take time for some businesses to see results from their efforts. Paying attention to a few signs that the business is ready for social media can help ensure success once the campaign goes live.

3 Steps to Determine if Social Local Mobile Is Right for Your Business (SocialMediaExaminer.com)

SoLoMo, or “social, local, and mobile”, describes the convergence of social, location-based and mobile marketing into a new category of tools used to help draw in new customers. Yelp, Groupon, and Foursquare are some that fit into this category. While SoLoMo does have its benefits, it isn’t exactly appropriate for every business.

11 Incredible Mobile Marketing Statistics (ViralBlog.com)
There is no doubt that smartphones have made a significant impact on the landscape of digital marketing and business. Some surprising mobile marketing statistics may urge businesses to realize the worth of thinking beyond the web browser.

10 Things You Didn’t Know About Online Consumers (BazaarVoice.com)

The profile of typical online consumer today is a far cry from the average in-store customer. As more insights are uncovered on the habits of online consumers as a group, businesses can come up with strategies to improve their game on the online market.

Weekly Link Round Up – 05-04-12

Friday, May 4th, 2012

The Path from a Social Brand to a Social Business (BrianSolis.com)

Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and opportunities.

Savvy Social Media Users Influence Peer Purchases (MediaPost.com)

For marketers, the new golden rule is to beware of socially adept consumers. New research reveals that consumers who use social media for service tell more people about their experiences with companies and products. With that in mind, companies need to be aware of how they serve these social media-savvy consumers.

Facebook Begins Rolling Out News Feed “Offers” for Local Small Businesses (SocialMediaToday.com)

Local small businesses are in luck as Facebook rolls out a new feature especially made for them. News feed “Offers”, currently available in beta to a limited number of local business Pages, allow small businesses to draw in customers with special events and deals.

The new window shopping: how to build brands by photo sharing (BazaarVoice.com)

Photography can do a great deal to help a customer connect with a brand. In using photography to build an emotional connection with an audience, marketers should keep a few tips in mind to ensure that they are paving a way towards a deeper connection.

Yahoo! Sees Small Business Dashboarding Need (SocialMediaExplorer.com)

The Yahoo! Small Business Marketing Dashboard offers small businesses a wealth of tools to them manage their online presence. The dashboard pulls together web analytics, paid search advertising, e-commerce, social media monitoring, directory listings, and more into a single home designed for business owners.

Weekly Link Round Up – 02-03-12

Friday, February 3rd, 2012

9 Ways to Integrate Email and Social Media Marketing (SocialMediaExaminer.com)

Adding Social Media to your email communications can be an effective way to support your branding and marketing efforts. With just a few simple steps, you can extend your reach, and engage your email recipients into a conversation.

How To Select The Right Shopping Cart For Your Online Business Store (Successful-Blog.com)

Liz Strauss at Successful Blog offers online businesses some useful advice on selecting a shopping cart system for their digital storefront. With the number of available shopping options in the market, entrepreneurs should carefully consider what’s best for their business needs.

How To Increase Clicks On Your Tweets [Infographic] (SocialMouths.com)

Twitter has undoubtedly emerged as one of the most effective Social Media Marketing tools. However, unless you get more clicks on your posted links, you might not be maximizing the potential of this microblogging platform.

5 Ways to Brand Your New YouTube Profile (SocialMediaExaminer.com)

YouTube’s new look may leave a lot of users either loving, or hating it. Either way, the new interface offers an opportunity for channel owners to enhance their branding efforts.

Finally, Augmented Reality with Real Utility: Meet Blippar (BazaarVoice.com)

Everyone’s been talking about augmented reality, but few apps have actually managed to utilize the technology for practical use. Blippar aims to change all this by providing AR users with an interactive, content-rich experience.

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Weekly Link Round Up – 07-22-11

Friday, July 22nd, 2011

Motivation matters: New research on “The Psychology of Sharing” (BazaarVoice.com)

Finding out why we share may be just as important as what we share. Insights into the whys of content sharing can also help social media marketers seek out the best ways to engage their audience.

AHHHA: launching pad for your ideas (Building43.com)

Ever thought about how to turn your idea into something more than a fleeting thought? AHHHA offers “social ideation”, a twist on the social medium that concentrates on leveraging the crowd to bring ideas to life.

New Service Sniffs Out Secret Gems From Across Your News Feeds (ReadWriteWeb.com)

Missing out on good information on our social feeds happens to all of us. New York startup KnowAbout.It aggregates your subscribed content from major social networks and offers a number of ways to sort it all out. One of the best things about it is that it may solve that problem of missing out on all the good stuff from your feeds.

Filtering the Social Web. (ColinWalker.me.uk)

When surrounded by the constant buzz of news feeds and updates, how do you filter through it and find the information most relevant to you? The Circles function in Google+ has ignited discussions on how filters could be refined to include interests or topics.

4 Free Tools to Help You Socially Monitor Your Brand (SocialMediaExaminer.com)

Useful tools for brand monitoring on social networks don’t need to come at a price. In fact, there are a number of helpful gizmos online to help you follow conversations and find out what people are saying about your brand. For SMBs, these free services offer great value for your social media campaign.

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