Nearing Profitability, YouTube Hits 500 Million Promoted Video Views (TechCrunch.com)
YouTube’s video ad format allows advertisers to pay to promote videos on search results and on the YouTube homepage. Over the years, it has expanded the service to placing promoted videos on the “Watch” pages and making it available to countries outside the US. Now, it seems the platform is finally nearing profitability.
Former Social Networking Giant MySpace Unveils New Brand Identity, Website and Suite of Products for ‘Gen Y’ (SocialMediaPortal.com)
Noticing a trend among its users, MySpace has decided to revamp its social networking site. Its new product suite aims to turn the website into a premier entertainment source for young people. Key new features include a clean new design, ability to connect users with similar interests and recommended content, customized profiles, content-sharing options to other social networks.
Facebook Launches Quirky ‘Friendship Pages’ (CNET.com)
Facebook recently launched yet another new feature to its popular social networking site. “Friendship Pages” lets users load up the interactions between themselves and individual friends. Like a joint online daily planner for BFF’s or lovey-dovey couples, it shows wall post interactions between two individuals, photos where both are tagged and events to which both have RSVP’d.
How to Plan for Apps (RandomCulture.com)
Apps play a significant role in promoting brands. Aki Spicer from Fallon illustrates how to plan for apps through an interesting slideshow presentation.
Proctor & Gamble Launches Widget to Convert Clicks into Water (Mashable.com)
How many times do we click around the Internet every day? With P&G’s new widget, people can help provide clean drinking water to someone in need. Bloggers can embed the widget in their blogs; each click they receive from readers will be turned into a day’s worth of drinking water. The goal is to generate 100,000 days worth of clean water by the end of the year.
