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Posts Tagged ‘Augmented Reality’

Monthly Link Roundup – 11-30-17

Thursday, November 30th, 2017

Facebook Prototypes Messenger Broadcast For Businesses (Techcrunch.com)

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. This week, the company confirmed that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month.

Cyber Monday Was The Largest Online Shopping Day In U.S. History (ChicagoTribune.com)

As online spending hits record highs, fewer Americans are heading to the store. In-store visits on Thanksgiving and Black Friday dropped 1.6 percent from a year ago. Consequently, more online shopping purchases means that retailers are facing a huge challenge now in shipping orders to customers in a timely fashion.

Twitter Officially Enables 280-Character Limit For All Accounts, Including Brands (MarketingLand.com)

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users this month. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets

Instagram Extends Its Branded Content Tool To Influencers With High Engagement (BusinessToday.in)

Instagram, Facebook’s photo and video sharing site, has extended its branded content tool, which allows a publisher to tag a business or brand in its post, to creators which have high engagement or influencers..

Marketers Say Snapchat Is Blowing Past Facebook, Google And Others When It Comes To Augmented Reality Ads (BusinessInsider.com)

If Snapchat could cement its reputation as the pace-setting pioneer for a new form of augmented reality advertising, it may have found a much-needed competitive differentiator as it struggles to prove its mettle as a newly public company.

Rio flies high on social media atmosphere

Friday, March 25th, 2011

What’s awesome about social media as a platform for brand marketing is its roomy legroom for creative ideas and its openness to adapt to changes across the board. This is an obvious far cry from traditional marketing’s logistical limitations. When done properly, social media marketing strategies can be very effective, allowing brands to target and achieve multiple goals for the good of the campaign, the brand and their products and services.

 

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More new tech for your online campaigns

Friday, March 18th, 2011


Want your social media campaign to pop?
Integrate new tech like augmented reality and group messaging!
Image by sd



To be able to reach the top of the social media canopy while still being a part of the whole interactive Web ecosystem, a lot of social media marketers and brand owners leverage on a plethora of interactive tools and best practices. A whole lot of these are put into motion by more tech-forward creatives, and the ingenious tactics they use to engage with their targeted demographic.

 

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