It’s real, it’s here…slowly but surely you, me , and everyone else is buying into Social Media as a viable communication channel, networking tool, and marketing/sales platform. The realization isn’t happening all at once, but little by little, businesses and individuals are seeing other examples of success using Social Media, and they want to know how they can integrate it into their own marketing mix.
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Photo by . SantiMB .
Ever notice a business that makes a social media appearance…then disappears?
Many companies start off strong and are excited to create their social media accounts and execute their campaign. The excitement to launch is energizing and really fuels the success of the campaign, that is if it doesn’t disappear.
A social media campaign will only be as good as the execution and if the execution fizzles a few days or weeks into the campaign, the energy will fizzle and the campaign will flop.
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A decade ago, businesses used the internet almost solely as a one-way tool for communicating with consumers. Most business owners would set up a brochure website at best—offering customers only basic, static information about their products and services—with little chance to ask questions, offer their feedback, or truly engage in ways that foster real conversations around products or brands, or let consumers themselves help promote the things they love through word-of-mouth.
That has all changed. Now, instead of using the internet as a one-way tool for communicating, people are now realizing the web’s potential for creating an interactive, dynamic environment. In this environment, individuals, consumers and businesses can collaborate and communicate in new and simpler ways.
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Social media has transformed the entire landscape of the web—not only how people produce and consume information, but also how businesses must engage and take care of their customers. If you want to be truly successful with online marketing, there are some rules of the new media environment that you need to learn and follow. These are the new rules for business success online.
You’ve gotta be real. You can’t be the pushy car salesman. You actually have to demonstrate that you care. A lot of traditional marketing is overly pushy and sales-oriented, and these days, consumers are getting more and more effective at blocking out advertising entirely. When you get an unsolicited marketing newsletter or a spam message in your email inbox, do you read it? Or do you trash it immediately? Same rule applies to your potential customers. They’re smart, and they don’t want to be pitched to. Consumers trust the recommendations of their peers, and they trust companies who go out of their way to demonstrate that they care and provide helpful, relevant advice in the right context.
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