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Giddy Up and Boost Your Conversions by Jumping on the Bandwagon Effect

Tuesday, January 23rd, 2018

Image by eyesore9

 

The bandwagon effect is a term coined by marketers to refer to the behavior of consumers following a thread that has been created by the needs and wants of the masses. It’s a truth that is almost universally acknowledged—people tend to copy the behavior of the individuals surrounding them. When applied, the bandwagon effect creates a ripple wherein people are swayed by a product or service, which in turn attracts new, potential customers to desire the product or service as well.

 

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