Posts Tagged ‘Big data’

New Marketing Trends Your SMB Should Consider in 2018

Tuesday, January 2nd, 2018

Image by marcoverch

Managing and marketing your own business has gotten much more complicated, with the introduction of the internet, social media, e-commerce, apps, and other digital tools. But one of the benefits of having all this technology at your fingertips means that you don’t have to be a large enterprise to leverage all the opportunities that digital solutions provide.


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Closing the Social Media Marketing Loop with Data Analysis

Tuesday, October 25th, 2016

Image by baylonmj


The role of a typical marketer has grown increasingly complex. On a day-to-day basis, marketers try on new automation platforms and analyzing multiple marketing metrics and social media sites. Understanding traditional marketing strategies and implementing them are no longer enough; the role of the marketer has already evolved and expanded to SEO experts, advertising and PR executives, and graphic designers. Even basic coding and programming skills are now becoming a must-have weapon in marketing’s ever-expanding arsenal.


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