
When I was living in Nome, Alaska finding fresh fruit and other fresh items in the grocery store could be a difficult task. You can imagine the winter months didn’t make things any easier in that department. Imagine my disappointment when our milk spoils just after two days, or buying half brown bananas. No one wants to consume them; their status is somewhat ‘unreliable’– same thing with your website content.
When customers or clients log onto your company or organization’s blog do they see new, fresh, reliable content? Or do you have posts that are a week, month, or (sigh) years old? When I surf onto a company’s website and find out that the last blog post was four months ago, sometimes I move on. What that tells me is that they can’t keep a commitment. The blog is a public place where people can see and share information pertaining to an industry. I would like my vendor to show that they have the time management skills to keep us up to speed on what is going on with the organization and industry.
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