| Image by Jim Makos |
Videos are everywhere—they’re in websites, your social media feeds, and they even show up in search engine results. Starting a video blog or vlog is a powerful way to spread your message and reach potential customers, and regular video posts can solidify your connection with your audience.
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Image by clevercupcakes
Thanks to the successes achieved by brands like Starbucks and Blendtec, many companies have expanded their efforts from traditional marketing to the social Web. They have since leveraged on its capabilities to enhance their marketing and advertising campaigns, and improve interactions with their core demographic.
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Image by mario zucca illustration
So you’ve decided to run a contest and you’ve chosen Twitter as the vehicle to bring to your contest to the world. You’ve planned out the logistics, including your contest’s objectives, mechanics and the prize you’ll be handing out to the eventual winner. Then you outlined and scheduled the tweets you’ll be sending out to hype up your contest. This will ensure a good amount of new followers and retweets along the way.
So what else do you need, you ask?
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When I was living in Nome, Alaska finding fresh fruit and other fresh items in the grocery store could be a difficult task. You can imagine the winter months didn’t make things any easier in that department. Imagine my disappointment when our milk spoils just after two days, or buying half brown bananas. No one wants to consume them; their status is somewhat ‘unreliable’– same thing with your website content.
When customers or clients log onto your company or organization’s blog do they see new, fresh, reliable content? Or do you have posts that are a week, month, or (sigh) years old? When I surf onto a company’s website and find out that the last blog post was four months ago, sometimes I move on. What that tells me is that they can’t keep a commitment. The blog is a public place where people can see and share information pertaining to an industry. I would like my vendor to show that they have the time management skills to keep us up to speed on what is going on with the organization and industry.
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