Posts Tagged ‘bloggers’

More on hiring bloggers to write for you

Wednesday, June 15th, 2011

Image by Sargeant Killjoy

As a content distribution platform, blogs offer a lot of benefits for brands surfing social media’s online marketing waves. As such, the pressure to produce a steady stream of quality content will always weigh heavily on content managers and their team of bloggers or content producers.

There’s a certain type of discipline, creativity and ingenuity every blogger should possess to be able to effectively carry out the regular grind of content production. Today we dole out a handful of suggestions for hiring and managing a team of bloggers.


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Skills every blogger should posses

Monday, May 16th, 2011

Image by striatic

Since social networking showed up and became integrated with the ways of the Web, the whole social media frenzy has gotten hold of the mass consciousness, and has been guiding the way modern society consumes and shares information. In the middle of all this, online connections and content reign supreme, empowering sites like Twitter and Facebook to lead businesses to different directions, and to set standards online and influence how we live.


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Finding Bloggers That Are Worth Your Time

Monday, February 1st, 2010

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It’s a given today that you want bloggers on your side. They have a very high level of influence with their readers. There is a trust factor and things they write about or recommend command attention, drive comments, discussion and promotion via other social channels. If you are a company that is looking to get bloggers to talk about your products, your services, your new site or gadget or campaign, you need to understand who it is you are looking for and more importantly how to communicate with them in the most effective ways.

Bloggers are fickle. Some are very authentic and are anti-monetization. Others will take any offer you throw their way and sell-out to their audience. This is step one in the research phase.


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