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Posts Tagged ‘Blogging’

Embracing the Length: A Case for Long-form Content

Tuesday, May 16th, 2017

Image by Steve A Johnson

 

Social media marketers already know this: Today’s audience wants short, digestible content. People want blog posts that won’t require them to scroll down too much and articles that they can finish reading in less than five minutes. They want videos they can watch during commercial breaks.

 

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What’s Your Social Media Personality?

Tuesday, December 1st, 2015

Image by JD Hancock

 

Social media marketers and their campaigns can fall into two categories: introverts and extroverts. Extroverts typically dominate the social media landscape, with their frequent status updates and superficial one-liners about whatever is current at the time. Introverts, on the other hand, are more effective. When it comes to social media marketing, it simply isn’t about quantity. Rather, what matters is how in-depth and informative your content is and how much impact you can generate with it.

 

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What Makes for a Successful List Post? Three Essentials to Consider

Tuesday, February 17th, 2015

Image by Sara Meier

If you’ve been to websites like BuzzFeed or ListVerse, then you’ve already seen the power of list posts. List content has long been the go-to format on the blogosphere due to its high appeal to readers, but building the perfect list isn’t just a numbers game. So what makes for the perfect list? Here are three essentials that should be kept in mind:

 

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Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 

 

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Choosing the Right Images for Your Blog Posts

Tuesday, July 15th, 2014

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Maximizing the Open Graph Protocol to Improve Social Shares

Tuesday, April 1st, 2014

Image by Dylan Tweney

When posting your content on social sites like Facebook, you’ve probably wondered about how Facebook chooses the image and summary to include in your links. This is thanks to the Open Graph Protocol.

The Open Graph Protocol allows richer, more attractive social sharing of your site’s or blog’s content by giving you the power to dictate the title, image, summary, and URL that will come out whenever your posts are shared in Facebook. This is very important if you want to take full control of your online marketing campaigns.

 

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