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Posts Tagged ‘Blogging’

Weekly Link Round Up – 07-27-12

Friday, July 27th, 2012

Google Changing Search Engine Optimization Rules (NewMediaAndMarketing.com)

Google has decided to change the weight of their emphasis from “backlinks” more towards a “social” web—Likes, Shares, Tweets, Reddits, Pins, and 1+ (the obvious favorite). The more content is promoted through social media, the more it is indicative of relevant content.

How to Compete with Established Websites on Google (Free-SEO-News.com)

It’s possible to compete with the big players, even if your website is new. Instead of attacking them directly, work hard on targeting as many of the right keywords as possible and creating more web pages to attract more backlinks.

How To Write Content That Shines (NetChunks.com)

To be on top of the heap and attract readers to your blog, you’ve got to react to a smaller audience, open conversations and topics for discussions, provide concise but meaningful explanations, improve SEO efforts, and use captivating visual aids.

How Optimized are Your Web Pages? (GuruCreation.com)

Too often, people underestimate the importance of website optimization. Improving your brand image, maintaining effective communication, and offering evergreen content can help you build a more robust online business and can impact your search engine ranking in the future.

How to Solve the “Creativity Problem” and Stand Out in a Crowd (ChrisG.com)

Coming up with good content doesn’t require you to be a creative genius; just deliver something of value that your audience hasn’t seen before. New, original, interesting, and remarkable content can earn you various rewards.

Five ways to combat comment spam on your blog

Monday, June 25th, 2012

Image by juhansonin

Launching and maintaining a blog for your brand’s content marketing and SEO tactics entails many responsibilities. And among them, content creators and bloggers are tasked to regularly produce and publish content, frequently engage with followers, share content across the social Web, and keep the blog and the brand safe from any form of intrusions. Online, these “intrusions” can come in different forms—from viruses (or is it “virii?”), malicious phishing sites, and Web spam.

 

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Ways to make your social media content more shareable

Thursday, May 31st, 2012

Ways to make your social media content more shareable

Image by andrechinn

Creating content for your social media marketing campaigns is a great way to help your brand thrive on the social Web. Original content that is designed to provide value for the targeted demographic can help boost your presence online, attract more people into your fold, and encourage engagements with the existing followers and customers. And sharing those pieces of content on the social networks can really supercharge your Internet marketing efforts, and provide your brand with positive results.

 

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Weekly Link Round Up – 05-25-12

Friday, May 25th, 2012

How to Promote Your Blog With Social Media (SocialMediaExaminer.com)

You can help your blog gain more exposure by using social media. However, each platform has something different to bring to the table; successfully using each is a matter of knowing how to use them. The author offers detailed steps on using each platform to promote your blog.

How To Keep Your Brand Consistency As A Blogger (DailyBlogTips.com)

You need to let your readers gain a clear idea of who you are as a blogger in order for you to reach your goals. One way to do this is by establishing your style and sticking to it for good. You can take various steps to maintain this consistency in your blog as a whole.

14 Proven Ways to Simplify Your Blogging and Get More Done (ProBlogger.net)

Maintaining a blog doesn’t come without certain pressures – such as coming up with an interesting post every time. This pressure is intensified when you need to maintain your blog alongside other responsibilities for the business. However, there are several steps you can take to write a great post without a great deal of effort.

Companies: Stop blogging like you’re Kim Kardashian (BazaarVoice.com)

Nothing turns off readers more than a company blog that only talks about the company. You can better engage your readers by talking about things that matter to them. Find out what these are by asking specific questions.

Four Incredibly Useful Metrics For Small Business Blogging (PushingSocial.com)

While daunting for many businesses, metrics are important in evaluating the effectiveness of your blog. The author shares some advice on using your blog’s numbers to identify any roadblocks to achieving your goals and to improve your performance.

Things that shouldn’t be on your blog

Friday, May 18th, 2012

Image by Steve Snodgrass

Maintaining a blog as part of your brand’s content marketing and social media strategies has its own challenges. Between the dry spells, finding topics to write about, and keeping up with the set deadline, brands also need to ensure that readers will stay long enough to read what you have to say. And to be able to do that, we need to actually provide value with every blog entry we post, and stay away from anything that may discourage people from staying. This includes substandard content and just about every distracting component around it. Here are some of the things your followers wouldn’t want to find in your blog.

 

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How to avoid being spammy on the social Web

Friday, May 11th, 2012

Image by Matthew Oliphant

Spam has long been a problem for anyone treading the Web. Unfortunately, the problem ballooned during the rise of the social Web, with spammers exploiting the many interaction points within the social sphere. Because of this, people have learned how to identify spam, and are getting educated in ways to prevent being victimized by it online. Companies, on the other hand, spend big bucks every year on malware and anti-spam subscribing to make sure these spammy entities won’t run amok on their Web sites and their e-mail inboxes.

 

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Online marketing on Pinterest: Things to keep in mind

Monday, April 16th, 2012

Using Pinterest to help businesses in Social Media Marketing

Image by rasamalai

Along with the millions of individuals, brands have also jumped onboard and have seamlessly integrated Pinterest into their online marketing strategies. After all, the startup offers a lot of good features, and has a very idiot-proof user interface to allow companies to establish their presence online, and deeply engage up with followers.

 

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