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Posts Tagged ‘blogs’

Business blogging: The Crucial Initial Planning

Wednesday, August 17th, 2011

Business Blogging, Planning

Image by MiiiSH

These days, just about anyone who can go online, choose site templates, and string words together can start blogging. The Web, with its booming culture, has afforded this kind of democracy to everyone regardless of stature—as long as they’re equipped with a decent enough Internet connection.

While this is truly great for the general Internet-guzzling masses, blogging as part of a business’ social media marketing or search engine optimization strategy can be an entirely different thing.

 

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Weekly Link Round Up – 06-10-11

Friday, June 10th, 2011

Internet Week Panel: The Social Media Simplicity Toolkit (SocialMediaToday.com)

A New York Internet Week panel discussed different ways of establishing brand presence on the Web. Keeping things simple, engaging, rather than hard-selling, and knowing your target audience as well as why your brand has chosen a specific platform are fundamental in achieving your goals.

Writing to Attract, Retain and Engage (ProBlogger.net)

When it comes to blogging and copywriting, you need to be able to attract, retain, and engage your readers. You can accomplish these by appealing to one of the five core human drives, making your content useful or entertaining, or both, and writing like you were directly speaking to your reader.

Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again (SocialMediaExplorer.com)

Consistency is key in setting yourself apart from others with the same message. Sending out a specific message once may not be enough; your audience may not remember it in the future. Not to mention, in a global village overloaded with information, your message may easily get swallowed up in the mass.

Ultimate Blogger’s Guide to Search Engine Optimization (SocialMediaExaminer.com)

With proper search engine optimization (SEO), you can use your company blog (and each post) to increase your chances of ranking well in searches and being found by your target audience. Rich Brooks shares tips on how to go about proper SEO.

Only a Small Percentage of Your Customers Care Enough to Offer Feedback and You Should Listen (ManagingCommunities.com)

Take note of the customer feedback you get via social media; the feedback you get can prove to be valuable. Also, in listening to and engaging your audience, you are able to show that you care and even establish relationships.

On hiring bloggers

Wednesday, May 25th, 2011


Image by Siddy Lam

The Web is swarming with blogs, and more are generated everyday as brands are realizing its benefits as a powerful tool to carry out their online marketing strategies. However, blogs are only effective social media channels when talented and capable bloggers are at the helm, ensuring the quality of the published content and boosting readership engagements. Obviously, finding the right people to take charge in producing great content for your blog is crucial.

 

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Customizing your Tumblr page for better branding and usability

Thursday, May 12th, 2011

Launched in 2007, Tumblr jumped from being one of those imaginative services spawned by the whole startup innovation roundup, to this rising superstar in the blogging field. Well, it doesn’t have Facebook’s massive user base [yet], but still, it’s hugely popular among nearly all kinds of Internet users—from casual microbloggers, to social media hounds with a serious meme appetite and content consumers with unchecked Web-enabled addictive personality disorders.

 

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Tips for managing a collaborative blog

Sunday, April 17th, 2011


Collaborative blogs are great, but they can be challenging to manage. Here are a few tips for better organization.
Image by lobo235

Collaborative blogs, or blogs curated by multiple authors for writing and producing content, have become pretty much the norm in non-personal blogs nowadays. A pool of writers producing a steady stream of content funneled to one Web site? That’s a great setup right there. Needless to say, it’s only logical to have a team of creative people sharing the workload—more people to shoulder article production and promotion duties, event coverage assignments, editing and other content-related tasks.

 

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Weekly Link Round Up – 04-08-11

Friday, April 8th, 2011

Why Facebook and Twitter Are Not Replacing Blogging (SocialMediaToday.com)

While there is no doubt to Twitter or Facebook’s influence over the social media sphere, they can never be replacements for the freedom of use or content that blogging provides. Although statistics from Technorati paint the picture, there may be some details statistics fail to show.

26 Ways to Engage With Customers Using Video (SocialMediaExaminer.com)

Videos enhance client communication and collaboration. While this particular medium may not be up everyone’s alley, there is a wide array of ways to use it: from brief, eye-catching ads to interesting, blog-like discussions. Make use of it to introduce your business in a showy way, or simply boost up the fun factor for your community.

Connecting With Super Bloggers? Think Content. (SocialMediaExplorer.com)

While it is feasible to get word of your company out to the big bloggers, don’t think about it in terms of pitching. Instead, why not create your own content? After all, these super bloggers are always looking out for fresh content and rich ideas they can’t access. You’ll find that developing real content will work for you in the long run.

5 Things a Bad Dog Can Teach You About Writing Good Copy (CopyBlogger.com)

Keeping your audience’s attention can be like catching the eye of a misbehaving dog. After all, most of your readers online can be easily distracted. By learning how to develop content that keeps their eyes on your page, you can easily create persuasive copy that is bound to do well.

Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog (SocialMouths.com)

While the internet is full of advice about what to do and what not to do when running a blog, sometimes getting your blog on the map doesn’t entail following all the advice given to you. Instead, the point is that since you have control over how you make your blog, design your own realistic strategy. Don’t be afraid to test out the different advice people share, though. It just may come in handy.

Utilizing Tumblr for social media marketing

Monday, November 22nd, 2010


Image by hm7hm7

As the Internet continues to march forward in terms of capabilities and usage, it’s becoming a tightly interconnected ecosystem that’s both self-serving and socially-proficient. As it continues to mature, standards, tools, and services have come out of the woodwork to leverage on its capabilities, steering its path to benefit their businesses, and to enhance its functionalities online.

 

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