Using visual communications is one of the best ways to define a brand’s identity and deliver its message to the public. With a single artwork, a photo, or even the choice of colors, companies can put into motion a lot of things that can help elevate their branding efforts on the social Web. When well-planned and done right, visual communications can help brands convey a message, elicit emotions, shape public opinion, and even get people to stand up and do something.

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