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Posts Tagged ‘Branding’

LinkedIn’s Unmistakable Value as a Networking and Branding Tool

Tuesday, October 17th, 2017

Image by Anacin Extero

 

LinkedIn was primarily used for job hunting when the professional social media site launched in 2003. Since then, a lot has changed. Today, LinkedIn is extensively used not just for job and job candidate hunting, but for networking and personal branding as well.

 

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Business Types That are Naturally Suited for Social Media Marketing

Tuesday, January 12th, 2016

Image by Rosaura Ochoa

 

Although social media marketing can generally help any kind of business get more traffic, enhance customer engagement, and improve brand recognition, companies belonging to certain industries can definitely benefit from it more than others.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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Embracing New Approaches to Community Management

Tuesday, November 10th, 2015

Image by ronWLS

 

Digital marketing is ever-evolving, and as such, marketers need to embrace new approaches to community management and content production. Rather than publish hourly updates for a handful of followers, for instance, they need to produce fewer, but higher-quality content that will be liked and shared by millions.

 

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Build a Stronger Marketing Campaign with Brand Storytelling

Tuesday, June 2nd, 2015

Image by Local Studies NSW

 

As a business owner, addressing the needs of your customers may be one of your top priorities. At the same time, you’re also trying to get more people to buy what you’re selling. You also want your audience to get to know you, talk about you, and think that your product or service is a good idea.

 

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Social Media Marketing in 2015—What Does the Future Hold?

Tuesday, December 2nd, 2014

Image by Fimb

With the year coming to a close, social media marketers everywhere are all trying to get a glimpse of what 2015 has in store for us all. While many experts have already given their piece about what to expect next year, from emerging trends that shouldn’t be ignored, to platforms that might just come to an end, there are a few notable predictions, as well as recommendations, that are worth mentioning.

 

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Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 

 

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