Posts Tagged ‘Business’

F8 Conference 2016 Highlights: Bots, 360° Video, and VR

Tuesday, April 19th, 2016

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Facebook dominated the marketing and tech newsreels last week, thanks to announcements made during its annual F8 developers’ conference. Although the event is primarily aimed at developers, it’s when the company announces some of its biggest news and unveils services and features that users can expect in the coming months.



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Business Types That are Naturally Suited for Social Media Marketing

Tuesday, January 12th, 2016

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Although social media marketing can generally help any kind of business get more traffic, enhance customer engagement, and improve brand recognition, companies belonging to certain industries can definitely benefit from it more than others.


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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

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The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?


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Tools to Effectively Lead Your Business through Change

Tuesday, August 11th, 2015

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In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.


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Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.


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Ensuring Social Media Marketing Success for Your B2B Enterprise

Tuesday, February 18th, 2014

Image by Natesh Ramasamy


The B2B industry has always found it difficult to get into the social media marketing bandwagon, but things are slowly starting to change. In an effort to build brand awareness, find leads, and hire new talent, there are now a growing number of B2B companies that are taking advantage of the benefits delivered by being active on social media.


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Weekly Link Round Up – 10-24-13

Friday, October 25th, 2013

Twitter Files for IPO – What it means for users, investors, and social media (

Last month, it was made official that Twitter IPO was to fly soon. Among the big four social media networks today, Twitter is the last to go public, which spells a lot of interesting things for the social media world as a whole.

Twitter Changes Direct Message Rules: This Week in Social Media (

All throughout this week, Twitter (as well as other social media networks) has been on a roll with a variety of changes, including scheduled tweets native to the website, a newly designed app for the Android tablet, and on top of all that, a change to direct message rules that opens up Twitter communication further.

Twitter Experiments With a Private Feed (

Aside from all the rolled out updates, Twitter has also been exploring other new possibilities. One of these is revealed by this experimental account that works like an “app” to provide followers with instant, personalized recommendations on who to follow or what tweets to see.

Brands can now schedule Tweets through Twitter Ads (

As said earlier, Twitter’s recent changes include the roll out of scheduled tweets. This, however, only applies to marketers using the Twitter Ads Dashboard. Something of interest to take note of is that this feature isn’t there to compete with what Hootsuite and Tweetdeck do. Instead, it’s specifically designed to with Twitter’s paid campaigns.

Twitter’s Top 5 Accounts Are All in Japan — Here’s Why (

Twitter is big in Japan, and is only expected to get even bigger. But why so? The cause for that may go far deeper than just numbers. The way Twitter works clicks more with Japan’s culture more than other Western social media services do.


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