Business | Social Media Marketing

Posts Tagged ‘Business’

Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social media tools, social networks, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 01-13-12

Friday, January 13th, 2012

Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.

Tags: Blogging, Business, community, content creation, Marketing, Social Media, social media marketing, social networks
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Tags: Advertising, Blogging, Business, companies, content creation, Facebook, foursquare, Google, online marketing, Social Media, social media marketing, Twitter
Posted in Events, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

Tags: Business, Facebook, Google, Microblogging, networking, News, Social Media, social media marketing, Strategy, Twitter
Posted in Marketing, Social Media, Videos, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (CaptureTheConversation.com)

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (SocialMediaExaminer.com)

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (MPDailyFix.com)

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (TechCrunch.com)

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (ProBlogger.net)

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

Tags: Business, content creation, iPhone, Marketing, Social Media, social media marketing, Strategy, Technology
Posted in iPhone Apps, Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up – 06-17-11

Friday, June 17th, 2011

Users Spend Nearly 16% of Time Online on Social Media (BlogWorld.com)

According to a new report by comScore, online users spend 16% of their time—or about one out of every six minutes—on social media. From the focus on MySpace to the boom of Facebook, the study also reveals how the face of social media has evolved.

What companies should know about social hyper-users (BazaarVoice.com)

Going social is habit-forming. It’s no surprise then that social media can truly tap into today’s connected world. Not taking how hyper-users think and work into consideration, though, can very well lead to a less than successful campaign.

3 Ways to Benefit From Social Media Crowdsourcing (SocialMediaExaminer.com)

With social media opening up avenues for customers to interact with brands and companies, it has also opened up a new way for businesses to source ideas. With a few simple steps to engage the audience, any business can benefit from the crowdsourcing trend.

4 Keys to Turning Negative Commenters Into Brand Advocates (ConvinceAndConvert.com)

While no one likes the sound of negative feedback, it can be the golden opportunity to boost customer satisfaction and ultimately, the business as a whole. Businesses can take each lemon gracefully and turn them into things better than just lemonade with a few points to take note of.

Physical & Online Crowdsourcing Documents the Real First World War (ReadWriteWeb.com)

To illustrate the benefits of crowdsourcing to create innovations, Europeana, the European archive, has combined real-life roadshows and online uploading to assemble an enduring, highly-personalized Web archive of the First World War.

Tags: Business, community, customer service, Social Media, social networking, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 06-03-11

Friday, June 3rd, 2011

In Social Media, Your Return Represents Your Investment (BrianSolis.com)

Engaging customers and making waves through social media doesn’t come easy. It takes more than just conversation and strategy. As a testament to that, the majority of social media programs deemed “fast and easy” are less effective than those involving a great amount of investment.

Measuring Social Media More Effectively (VisibleTechnologies.com)

Effectively measuring social media can be a truly difficult task. To get a better picture of how social media benefits a business, one must have a clear set of priorities and shared expectations in terms of what should be accomplished through the medium.

Attention to Detail is an Important Trait for Moderators (ManagingCommunities.com)

Details matter, especially when you’re managing a community. It spells the difference between a post that violates guidelines and one that does. On top of the need for attention to detail, there is a greater need for an over-all sense of consistency.

Advertising Your Blog: Go Viral on a Blogger’s Budget (Problogger.net)

The simplest way to grow a blog’s traffic is through organic methods: search engine rankings, guest posts, social media and word of mouth. But while advertising your blog requires a budget, simple methods and an effective strategy can come at an easy cost.

Lady Gaga Really Knows How To Use Social Media To Connect With Fans (A2SM.com)

For an example of a truly effective social media star, there is Lady Gaga. Having recently gained 10 million followers on Twitter, the pop star has gone far beyond simply being a musician. Google Chrome’s latest ad featuring her shows exactly what makes her such a success in the social media sphere.

Tags: Business, companies, relationships, Social Media, social networking
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »