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Posts Tagged ‘Business’

Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.

 

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Raising Your Brand’s Relevance through Social SEO

Thursday, May 2nd, 2013

Image by Roy Blumenthal

Social media has made a significant impact on online marketing, particularly for SEO and search marketing. Google, Bing, and Yahoo! have all integrated some form of social search functionality, and as they begin to give greater weight to social signals, companies need to be able to leverage their social assets to maximize their online visibility.

 

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Taking Advantage of Social Media for Your Next Business Event

Tuesday, April 16th, 2013

Image by Nan Palmero

Social media is a good way to maximize publicity and improve the overall experience of clients and business associates, especially if your company holds events, lectures, product launchings, and gatherings attended by large groups of people.
Here are some ways you can use the full potential of social media at your next business event:

 

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Give Your Social Channel a Purpose to Extend the Customer Experience

Tuesday, April 9th, 2013

Image by zoetnet

When we talk about social media marketing, the focus is often always on interactions online. But as more of the world becomes wired and constantly connected, it might be wise to do more than just announce your presence on social media networks. Instead of simply making yourself visible on the net, why not integrate social media into your operations and traditional marketing strategies to emphasize its value for your business?

 

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Weekly Link Round Up – 03-29-13

Friday, March 29th, 2013

The 5 Stages of Building a Culture of Community on a Blog [Case Study] (ProBlogger.net)

Building a following is one thing, but what about a community? While this can be simple to achieve on a platform built for communication among different members, this can be tricky on a blog. Fortunately, with the right mindset, it’s possible to get the ball rolling on creating a culture of intercommunication.

Encouraging Existing Members of Your Community to Participate Without Nagging Them to Death (ManagingCommunities.com)

Participation is the key to a vibrant community, but what happens when it seems to be in a sleepy state? While it’s possible to encourage members to go out and participate, doing it too much may lower their perception of your brand. Furthermore, it helps to take extra steps to ensure that the reminder feels more personal than cold and automated.

2 Exercises To Strengthen and Grow Your Social Networks (ChristopherSPenn.com)

Content can only do so much when it comes to building a social network. To further strengthen and grow what you already have, consider focusing on the people you’ve already connected with and get them connected with others. This in turn would add to your value as a connection.

Kickstarter: How Crowd Funding Is Changing Business (SocialMediaExaminer.com)

Crowd funding takes community and business to an entirely different level by taking ideas and encouraging people from all over the internet to fund it. Making the most of it involves not just having the right connections, but also rallying a community through great incentives and engaging updates.

Email and Newsletter Design Best Practices [Infographic] (SocialTimes.com)

Although the limelight constantly shines on Facebook, Twitter, and emerging stars in social media, email and newsletters shouldn’t be overlooked. With smart design, they can serve as essential tools to help manage your brand community and keep followers engaged.

Spicing Up Your Business Blog

Thursday, March 28th, 2013

Image by McKay Savage

If you already own and manage a business blog along with other social media accounts, then you’re probably already established your brand’s online identity. But simply managing an identity isn’t enough to drive conversion. This is especially the case if your blog has been around for a long time. Your readership may have changed dramatically without you knowing it, so you may need to consider a new strategy to drive interest back into your feed.

 

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Four Reasons Why Your Business Shouldn’t Underestimate Google+

Tuesday, March 26th, 2013

Image by Fabrizio Van Marciano

While Facebook is deemed as the social network to be in, most businesses forget that Google+ also has a number of advantages that can help maximize their online presence.

Here are four reasons why your business will benefit greatly from having an active Google+ account:

 

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