Business | Social Media Marketing

Posts Tagged ‘Business’

Weekly Link Round Up – 05-04-12

Friday, May 4th, 2012

The Path from a Social Brand to a Social Business (BrianSolis.com)

Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and opportunities.

Savvy Social Media Users Influence Peer Purchases (MediaPost.com)

For marketers, the new golden rule is to beware of socially adept consumers. New research reveals that consumers who use social media for service tell more people about their experiences with companies and products. With that in mind, companies need to be aware of how they serve these social media-savvy consumers.

Facebook Begins Rolling Out News Feed “Offers” for Local Small Businesses (SocialMediaToday.com)

Local small businesses are in luck as Facebook rolls out a new feature especially made for them. News feed “Offers”, currently available in beta to a limited number of local business Pages, allow small businesses to draw in customers with special events and deals.

The new window shopping: how to build brands by photo sharing (BazaarVoice.com)

Photography can do a great deal to help a customer connect with a brand. In using photography to build an emotional connection with an audience, marketers should keep a few tips in mind to ensure that they are paving a way towards a deeper connection.

Yahoo! Sees Small Business Dashboarding Need (SocialMediaExplorer.com)

The Yahoo! Small Business Marketing Dashboard offers small businesses a wealth of tools to them manage their online presence. The dashboard pulls together web analytics, paid search advertising, e-commerce, social media monitoring, directory listings, and more into a single home designed for business owners.

Tags: applications, Business, companies, customers, internet marketing, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up – 04-20-12

Friday, April 20th, 2012

Tumblr Holds Its Nose, Opens Back End to Ads (ReadWriteWeb.com)

Despite Tumblr’s stance against advertising on its site, changing times and demands have lead it to change its opinion. Starting May 2, the site’s 50 million bloggers will begin to see ads on their user dashboards through the featured post spot.

8 New Google+ Changes and How They Impact Your Business (SocialMediaExaminer.com)

As with any popular site’s redesign, Google+’s revamped look comes with changes that will affect the way both users and businesses use it. Notable new features include the larger header image and profile photo, as well as new navigation features to make it easier to keep the discussion going with different circles.

The Future of Facebook Advertising (Soshable.com)

In an interesting turn of events, it seems as if Facebook has only gotten stronger despite the fact that fans are not becoming cheaper for advertisers. Due to the strength of Facebook’s detailed targeting, it is still an essential part of many digital campaigns.

Facebook for eCommerce: It’s about customer retention, not acquisition. (SocialMediaToday.com)

While it does seem backward, the truth of the matter is that businesses are less likely to find new customers rather than get in touch with old ones on Facebook. On average, 84% of a page’s fans are existing customers. Because of this, businesses should consider focusing on customer retention rather than plain selling.

Cost-Efficient Facebook Marketing for Small Business (idaconcpts.com)

Tools are essential for digital marketers looking to make the best out of the social networks they communicate on. Small businesses looking for a cost-efficient tool for marketing can consider Qwaya, which allows users to have total access and control of their ads on Facebook.

Tags: Business, conversation, Facebook, Google, networking, online marketing, Social Media, social media marketing, social media tools
Posted in Marketing, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-09-12

Friday, March 9th, 2012

The Importance of Brand in an Era of Digital Darwinism (BrianSolis.com)

In today’s digital age, a brand is much more than a symbol or a cheery jingle. As brands become social, it’s important for companies to establish identity, persona, essence and promise to outlive the competition.

How Content Can Spur Change for Businesses (SocialMediaExaminer.com)

New approaches in marketing due to social media call may for a strategy that’s a far cry from tradition. Whether in blog posts, social networks, or videos, findable and shareable content can truly create a difference in sales and visibility.

Content Marketing: 5 Non-Profit Success Stories to Learn From (Mashable.com)

Content marketing is the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience. While non-profits have been doing this for a long time now, what defines the success of a few is how they were able to do it right.

Content Dilution (And How to Avoid It) (SocialMediaExplorer.com)

Quality is bound to suffer as the focus shifts to producing content in large quantities in order to stay active in a busy blogosphere. While upping quantity may seem to pay off at first, it doesn’t work well for the business in the long run. So before publishing a post, consider asking a few questions to prevent diluted content.

The 5 Keys to Blog Usability (ProBlogger.net)

While the content you create might be powerful enough to woo customers, it isn’t enough to meet the needs of an audience in cyberspace. Part of appealing to their needs is redesigning your blog to deliver an ideal total user experience. By attending to five elements in the user experience, you can surely create a blog that not only offers awesome content, but also a great space for readers.

Tags: Blogging, blogs, Business, content, content creation, Marketing, online marketing, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social media tools, social networks, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 01-13-12

Friday, January 13th, 2012

Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.

Tags: Blogging, Business, community, content creation, Marketing, Social Media, social media marketing, social networks
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »