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Posts Tagged ‘Business’

Weekly Link Roundup (08-06-10)

Friday, August 6th, 2010

Boosting the Power of Marketers’ Tweets (eMarketer.com)

While there are many marketers who own and update their own Twitter accounts, the majority of Twitter users remain to be ordinary people, the consumers. It is the goal of these marketers to get the consumers to help them leverage their brand. This can be done by providing share-worthy information and direct engagement.

Influence is Bliss: The Gender Divide of Influence on Twitter (BrianSolis.com)

It seems women are dominating the social media landscape. Statistics show that they tend to update more and hold a wider follower-base than their male peers. Does this mean that women hold more influence than men on the web? Click the title to find out.

Sherlock Holmes on Social Media Popularity (BrainsOnFire.com)

Popularity does not always translate to authority. Take Sherlock Holmes, for example. Despite being a master at his craft, all the credit goes to more publicly-visible law enforcers who seek his advice. With so many self-made social media gurus out there, it’s easy to overlook the true experts from those who are simply following the trend.

Mommy Bloggers: Tips for Marketing to the Mom Crowd (DontDrinkTheKoolaidBlog.com)

Mommy bloggers hold a lot of pull as consumers on the web. In this post, BG Creative blogger Beth offers a few tips on how marketers can catch their attention and get them to support a brand.

iPad and Social Media: A Perfect Pair (CompuKol.com)

After months of being lost in the woods of pioneer product limbo, has the iPad finally found its niche as a social media power tool? According to business and editorial expert, Carolyn Cohn, having an iPad may actually help make social media even more effective.

Weekly Link Roundup (07-30-10)

Friday, July 30th, 2010

Three New Facebook Resources for Personal and Professional Guidance for the Media, Journalists and PR Professionals (KrishnaDe.com)

Facebook Questions isn’t the only thing that’s new with everyone’s favorite social networking platform. Facebook has also drawn up three new resources that cater especially to media professionals, journalists, and marketers. These pages provide tips on how to use Facebook more efficiently for their field as well as relevant updates and information.

Does Adding Twitter to a Brand Make It Cooler? (Scobleizer.com)

Robert Scoble shows how Twitter integration helps gain considerable ground in a brand’s consumer base by citing the story of MotoGP champion, Jorge Lorenzo. His popularity is hugely attributed to his activeness on Twitter.

Viral Marketing Videos and Optimized Blogs Will Boost Profits (Web-Marketing-Pros.com)

The internet marketing environment is fast-paced and forever-changing. There are two things that remain constant however, which marketers can take advantage of. These are the effectiveness of viral marketing videos and the need for an optimized blog.

Analysis: What are the Web’s Top Sources of Referral Traffic? (ReadWriteWeb.com)

Because the nature of the Internet is so volatile, we are constantly looking for new sources of traffic for our content. After all, there is no use to invest on a well-designed website if no one’s going to visit it. This article lists down the top sources of referral traffic.

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing? (Oxsteinlabs.com)

Geo-targeted or location-based social networking is catching up with the rest of social media marketing tools. It seems its effectiveness depends on the location as well, though. Areas that are quick to adapt to new technologies are great hubs for location-based social media campaigns.

Weekly Link Round-up (05-28-10)

Friday, May 28th, 2010

How is Being New to Twitter Different in 2010? (VeryOfficialBlog.com)

So much has changed in Twitter since it started on 2008. Today, Twitter feels more like a stage in many ways, than a simple place to talk and share online.

Twitter On Future Profitability: “We’re Thinking About Big, Big Numbers.” (Reuters)

Twitter’s CEO, Dick Costolo, believes the microblogging platform’s newly-launched advertising system would play a key role in making Twitter more profitable. When Twitter expands the advertising system to hundreds of companies in the fourth quarter, Costolo said Twitter will be better able to forecast its revenue-generating potential for the next couple of years.

Startups: Can You Trust Twitter? (ReadWriteWeb.com)

Early this week, Twitter made some major changes it its Terms of Service for developers, prohibiting third-party networks from advertising in users’ stream. While this may improve the quality of the user experience on the platform, it may spell disaster for start-ups, particularly those creating third-party applications.

Reach Customers in 140 Characters, All of Them Free (NYTimes.com)

The New York Times believes in the effectiveness of social media for developing small businesses. This article offers a few tips on how to ease into the Twitter scene and use it to gain more customers and build one’s business.

What Hugo Chavez Teaches Us About Twitter (OneForty.com)

Venezuelan president Hugo Chavez is refreshingly good at using Twitter. Three weeks since his first tweet, he was able to attract over 350,000 followers. His popularity may be due less to his political identity and beliefs and more to his warm, sincere approach at tweeting.

Evaluating a Campaign

Wednesday, May 26th, 2010

image from martin.canchola

When creating a social campaign and taking it to the end, evaluation is key in analyzing the performance. For instance, most likely you used a mix of marketing for promotion and/or execution, so you definitely want to evaluate the entire campaign as closely as possible and determine what was effective and what wasn’t. (more…)

Weekly Link Round Up (05-21-10)

Friday, May 21st, 2010

The Best Social Media Video Ever – Now Refreshed! (NotTooEasyToForget.com)

Created by Erik Qualman, this original video is an energetic and exciting look into the statistics and growth of social media. For those who still think social media is just a fad, watch this and think again.

Ad Agencies: Social Media Philosophy and Tips for New Business (SocialMediaToday.com)

Social media “teaches” agencies to promote themselves the way they should have been doing new business all along; to lead with benefits instead of agency capabilities and credentials. Advertising-cum-social media advocate Michael Gass shares his philosophy for using social media for ad agency new business.

8 Ways to Integrate Social Media and Online Advertising (VeryOfficialBlog.com)

Search reveals consumer intent, but a branded social media presence, and advertising that includes paid search help shape that consumer intent. By melding social media presence with online advertising, companies may be able to reach more people and effectively get them interested in their product or service.

When It Comes To Social Media, Many Marketers Jump The Gun (Forbes.com)

The opportunities to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible. Before starting anything, though, CMOs must first establish the internal resources and processes that are necessary for their companies to be successful in social marketing.

Your Social Media Planning Checklist (VerticalResponse.com)

Comprehensive and easy to understand, this checklist can help get your social media campaign on track with the company’s goals and objectives.

Maintaining branding with employees- online

Tuesday, May 18th, 2010

image from joshgard

Let’s think for a minute that you are a small business owner that had an employee start various social media accounts. At the time, your marketing department just wasn’t up to the task. (more…)

How To: Get Everyone On Board to Launch a Social Media Campaign

Wednesday, May 12th, 2010

iStock_000010081269XSmall

I met a guy the other day who was part of a large company. He told me that he wanted to have a Website for their company location and was thinking about getting involved in social media to help their online audience and generate leads and more business. Of course I thought this was a great idea and we starting throwing ideas at each other. (more…)