Business | Social Media Marketing

Posts Tagged ‘Business’

Weekly Link Round Up – 03-25-11

Friday, March 25th, 2011

Andy’s Answers: How Toyota used social to build brand advocacy during a crisis (SmartBlogs.com)

In an emergency such as a recall crisis, social media can figure greatly in repairing a brand’s image. In the case of Toyota, the company realized that it wasn’t very good at talking about itself but needed to reach out to their consumers. By employing a few social media strategies, Toyota was not only able to reach out, but also give their image an added boost.

Childrens Hospital of Boston: A Successful Hospital Social Media Example (IgniteSocialMedia.com)

While businesses in the healthcare sector may be bound by the HIPPA and will need to monitor their social media platforms to adhere to this, some institutions such as the Childrens Hospital of Boston have done a great job leveraging social media. Through its Facebook, Twitter and YouTube pages, the hospital connects with all its patients.

Is there profit in a kinder, gentler business? (SocialMediaExplorer.com)

The answer? Yes. While efficiency is perceived to be at the heart of business, what it does in turn is take away the soul from the act. In an age where consumers have grown accustomed to soulless selling, it pays to actually show some heart. After all, this will be noticed regularly by customers and in time, you can create a better brand image that goes beyond “outstanding products”.

Search + Social = Authority x Influence (DArmano.TypePad.com)

Search & social do not exist independently, but co-exist in a dependent fashion. After all, when social influence goes around, it is bound to affect what shows up on the first page of search engine results. This is something important to consider when results are ranked according to authority and quality.

Facebook fine-tunes its Questions product (News.CNET.com)

While Facebook Questions was once suspected to be a rival to Quora, the new update gives the feature some distinction, fine-tuned to the needs of Facebook’s users. With short, poll-like answers in addition to long form responses, Facebook Questions becomes more relevant to everyday users seeking quick answers.

Tags: Business, community, companies, Facebook, Marketing, networking, relationships, seo, Strategy, trust
Posted in Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 03-11-11

Friday, March 11th, 2011

How To Build Social Media Awareness Into Your Website (SocialMediaExplorer.com)

While web analysts may be able to retrofit websites with solutions to measure user behavior in social media conversations, it is always best to plan for these from the beginning. This becomes increasingly important given the position of social media marketing now.

9 Ways to Transform Your Website Into a Social Media Hub (SocialMediaExaminer.com)

Social media can easily turn a static website into something more dynamic and engaging for customers. With a few tips and tricks, you can enhance your website and get your customers more interested in your brand or business.

The 5 Worthy Intangibles of Engagement (SocialMouths.com)

Getting social can be a difficult change for companies that have all their focus on numbers and getting their ROI. While it can be difficult to actually gauge in numbers, there are intangible assets that make investing in social media totally worthwhile.

How to optimize your social strategy for pre- and post-purchase audiences (BazaarVoice.com)

When shopping online, most shoppers use a combination of search and social media to fuel their purchase decisions. To get the most out of this, think about optimizing your business not just for drawing new customers in, but also engaging those who have already bought from you.

Why Generate Revenue From Your Online Community? (ManagingCommunities.com)

It doesn’t pay to milk all the cash from your audience as that takes away the people aspect of the community, but it may not be totally good to make no profit at all. And so, while there is a need to generate revenue from the community, it also helps to do this in a respectful, appropriate way.

Tags: Business, community, online marketing, relationships, Social Media, social media marketing, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 02-25-11

Friday, February 25th, 2011

Should You Use Radian6 for Social Media Monitoring? (SocialMediaExaminer.com)

With so many social media tools out on the market today, it’s good to know how each can benefit your business or campaign. For measuring social media, Radian6 is an option to consider, especially if you’re working a campaign for an enterprise organization.

32 Brilliant Bloggers Talk About Klout (BlogWorld.com)

Another social media tool to look at is Klout, which measures social media influence. The selling point for this tool is that its metrics truly study how you interact with your audience. Of course, one of the best ways to learn more is to take a look at how different people regard it, too.

Social Search Will Force Your Business To Recalibrate (DArmano.TypePad.com)

Google has integrated the social media sphere into its search capabilities. With social search, platforms such as Quora, Flickr and Twitter have become indexed. For a business to move forward and take advantage of a search engine’s power, it would have to take social media into consideration.

Social search is only the beginning. (ColinWalker.me.uk)

“Last week we saw that Google has finally integrated Social Search into our normal results but search is really only the beginning.” In this blog post, Colin Walker explores inferences to how Google will continue to grow, building on social search.

The Future of Media (ChrisBrogan.com)

Chris Brogan takes a broader look into how media will generally evolve over time. As certain trends among his predictions have made themselves apparent, it goes to show that media definitely will keep moving forward with the times.

Tags: Business, Google, Social Media, social media tools, social network, Strategy
Posted in Social Media, Technology, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 02-11-11

Friday, February 11th, 2011

How to Succeed in Social Media for Less Than Remarkable People (SocialMediaToday.com)

Becoming remarkable is a one-liner solution to questions on social media success. But how does one take a less than remarkable business and make it succeed on the social media stage? Realizing how social media is different for every business can help companies on their way to that goal.

3 Ways to Get Great Content From Your Boring Business (VeryOfficialBlog.com)

Think your business is boring? With a couple of pointers to keep ideas fresh and attention-grabbing, creating content for B2B companies doesn’t have to be as boring as it sounds.

4 social-savvy ways to promote your brand without shouting (BazaarVoice.com)

Striking a balance between promoting a brand and getting the audience what it needs can be difficult. To successfully promote brands without turning consumers off, there are a few pointers businesses could use to help make a good impression over social media.

5 Ideas To Fill Your Blog’s Editorial Calendar (BlogWorld.com)

Coming up with ideas also is a challenge for any writer, no matter what the business. Taking a peek at the calendar and watching out for events to keep things current can really do a lot not only for blog content but also for SEO. Keeping things timely can also help a lot with building a community through discussion.

Monthly Trends + How to Instantly Triple Your Post Ideas (ProBlogger.com)

The challenge to blogging is always about getting a great post out to engage the audience. Part of that is generating ideas. Keeping an eye on monthly trends and exploring them from different angles are only some of the ways to get ideas that are sure to keep the audience hooked.

Tags: Blogging, Business, content, content creation, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 02-04-11

Friday, February 4th, 2011

News Corp. exec: “Now is the right time” to sell Myspace (VentureBeat.com)

“The new Myspace has been very well-received by the market…. But the plan to allow Myspace to reach its full potential may be best achieved under a new owner,” says Chase Carney of News Corp.

Meet Lady Gaga’s newest social media toy (News.CNET.com)

Lady Gaga partners up with new social media service SkyGrid Groups for its launch. With SkyGrid Groups, celebrities, organizations and brands can pull together bits of social media from Facebook, Twitter, YouTube and Flickr into a separate aggregated page.

8 New LinkedIn Features Worth Exploration (SocialMediaExaminer.com)

Now that LinkedIn has allowed companies to put up their own pages, it has become easier for businesses to reach out through engagement and knowledge-sharing. Taking a look at the new features enrich the experience.

Authors Using Social Media to Generate Book Buzz (BlogWorld.com)

It isn’t only big brands that can leverage the power of Social Media. Now even authors are making good use of the medium, translating their books into brands and generating hype for them.

GetGlue Now Seeing 12 Million Checkins and Ratings Per Month (Mashable.com)

Checkin applications such as Foursquare have become a hot trend as of late, with new companies riding on the wave. GetGlue, a checkin service for entertainment, is now seeing a healthy growth with 12 million checkins and ratings per month.

Tags: applications, Blogging, Business, companies, foursquare, LinkedIn, News, Social Media, social media tools
Posted in Marketing, Social Media, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 01-21-11

Friday, January 21st, 2011

Brand Marketing in Social Media: Friends with Benefits? (PR-Squared.com)

A lot of things may have changed in the field of social media marketing but one thing still remains the same – true social media engagement success is founded on gaining the trust of one’s followers. This cannot be achieved by entertainment alone. When it comes to brand marketing, trust is built via positive transactions. In this case, transactions involve the manner by which brands gain and respond to feedback from their consumers.

Facebook Strategy Basics: 3 Truths, 3 Tips (BazaarVoice.com)

Getting your brand on Facebook has been touted as one of the most important marketing moves of the modern age. Nearly one in five shoppers search their social networks for information before making a purchase. Naturally, it is a good idea to set up a Facebook page where consumers could interact with your brand directly. The thing is, not everybody is doing it correctly. Here are a few guidelines on running a successful Facebook “strategy.”

Research: Social Gaming to Grow by 30% in US by 2012 (SocialTimes.com)

It looks like we won’t be seeing the end of Farmville, Pet Society and Robot Unicorn Attack any time soon. Social gaming is expected to grow substantially by the next year. This could open up new opportunities for marketers to build up their presence on Facebook.

Social Media Marketing by the Numbers [Infographic] (HubSpot.com)

Want to know how much was spent on social media marketing last year, as well as the social sites the money was going to? Check out the infographic on the link to find out.

Eaquire Magazine, the Cover Model and Augmented Reality (HubSpot.com)

Leading men’s magazine Esquire partners up with Barnes and Noble for a very interesting digital activation. Starting next months, Esquire fans will be able to “interact” with the magazine’s latest cover girl, Brooklyn Decker through a custom built iPhone app that makes her appear in all 700 of Barnes and Noble’s US bookstores. It’s a play on augmented reality both companies think they will be able to benefit from.

Tags: Advertising, Business, Facebook, iPhone, Marketing, online marketing, Social Media, social networking, Strategy
Posted in iPhone Apps, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 01-14-11

Friday, January 14th, 2011

Five Ways to Adapt Your Social Media Marketing Plan (SocialFish.org)

If there is one thing we’ve all learned from dealing with the Internet, it’s that change is the only constant. When working with social media, you will have to be highly adaptive and receptive of the latest news and updates. This blog post offers tips on how to be exactly that.

8 Ways to Use Social Share Buttons on Your Blog (SocialMediaExaminer.com)

Putting share buttons on your blog not only increases your reader activity, they can also help bring your content to a wider audience. Retweet buttons encourage readers to share a post they like with their own followers. Facebook share and Facebook like buttons are two very different things and you may want to choose one over the other, depending on how you want your content disseminated. There are also share buttons for multiple social media sites.

6 Tips for Bringing Personality to Your Facebook Business Page (SocialMediaToday.com)

One of the biggest mistakes businesses make when they run a Facebook page is that they focus too much on themselves. Endlessly promoting your products will more likely make you lose friends than gain them. Fully utilize the social media platform by injecting some personality into your page and engaging with your followers.

6 Critically Undervalued Social Media Success Metrics (ConvinceAndConvert.com)

When it comes to measuring social media success, it’s not enough to simply count how many “likes” you’ve had on Facebook or the number of followers you gain everyday. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Top 20 Social Media Monitoring Vendors for Business (SocialMedia.biz)

As business builds a stronger presence on the Web, brand monitoring becomes more closely tied with social media measurement. Here is a list of social media monitoring applications, with comparative descriptions of their strengths, clients and pricing.

Tags: Business, Marketing, Social Media, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »