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Internet marketing campaigns come and go; the best ones can remain memorable even after they’ve achieved their intended goals, spreading virally across the Interwebs as memes and parodies from other people. This of course means utmost success for the brands being marketed, and even more so for the marketing teams that piled in every brilliant idea, effort and resources every step of the way.
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As we continue to develop new ways to get our products and services to end users, identifying whether or not you are going down or up when it comes to marketing is an important question to consider. While it is easy to say that you have built a marketing campaign that involves Twitter and Facebook and that you also have a PR team that sends out press releases, it means nothing unless it all funnels back to the idea of moving forward and improving your brands value.
As mentioned, moving forward involves improving your brands value. While this may seem like a broad concept, we can help narrow it down by looking for these 3 characteristics:
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