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Posts Tagged ‘Celebrity’

Finding and selecting the right Influencer

Friday, September 24th, 2010

social media strategy influencer marketing with mannequins

Image by exquisitur

What most of us forget is that at the end of the day, social media is merely a platform we’ve all recently jumped onto for marketing purposes. Yes, it’s a powerful one at that, but again: it’s still just a platform. The success of our online-hinged campaigns still heavily relies on the strategies we apply on the social Web and our adaptability to every new technology and trend that comes our way. And so, online marketers need to find ways to optimize social media to create buzz around their brands and grab the opportunities as they come.

 

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Social media marketing and the Bieber Fever

Monday, August 23rd, 2010


Image by Constantin B.

Mentioning Justin Bieber can surely detonate a bubblegum pop-bomb across the Internet. The overall effect makes prepubescent girls worldwide squeal and weep with excitement, snap up every piece of merchandise bearing his image and make YouTube videos lip synching to his songs.

On the other end of the spectrum, the rest of us merely see him as this migratory meme that just won’t go away. And so sites have been set up dedicated to document his every misfortune, block him from our Web drifting experience and ridicule his overall image.

Love him or absolutely abhor him, these mentions online give him great leverage that raises him as a brand atop the Web trails.

 

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