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Posts Tagged ‘Chatbots’

Monthly Link Roundup – 03-31-17

Friday, March 31st, 2017

This Is Not A Test: Google Optimize Now Free — For Everyone (Analytics.GoogleBlog.com)

Last Spring, Google launched its enterprise-class A/B testing and personalization product, Google Optimize 360. The solution saw great demand from customers so the search engine giant made it more accessible by launching a free beta version last fall, which garnered over 250,000 users requesting an Optimize account. Last March 30, Google announced in its blog that both Optimize and Optimize 360 are now out of beta, with the former immediately available to everyone for free.

Youtube Creators Have Complained About Declines In Ad Revenue (Recode.net)

Several big-name advertisers suspended ads on YouTube last week and the week before after discovering their ads were making money for videos containing hate speech or supporting terrorism. Google has responded by promising greater transparency and saying it will be more aggressive in ensuring brand safety of ad placements.

Study: Only 22% Of Consumers Have Engaged With A Chatbot (RetailDive.com)

Chatbots haven’t been a retail reality for all that long, and only got a high-profile market boost from Facebook about one year ago. So, it’s probably not fair to expect customers to actually seek out chatbots.

SXSW: 4 Best Practices to Make Bots the Next Big User Interface (AdAge.com)

People spend more and more time on their smartphones, but with such a limited set of apps that it’s becoming harder and harder for newcomers to reach them. Chatbots are the solution; they play out on one of the entrenched sets of apps that people already chronically use: messaging apps.

The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success) (LeadPages.net)

landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience. But which elements do you need?.

Monthly Link Roundup – 11-30-16

Wednesday, November 30th, 2016

Now You Can Create Twitter Moments via Mobile Devices (SocialMediaToday.com)

Twitter has officially announced that users can now create and share their own Moments via mobile device. Although the microblogging platform faces an uphill battle in getting users to see the benefits and potential of creating their own Moments, a simple, mobile user-friendly process is an essential first step.

Facebook Testing New Multiproduct News Feed Ads (Adweek.com)

Facebook is testing a new type of multi-product News Feed ad with several advertisers. The new ad units will incorporate a featured main image or video with related products images underneath. When users click on an ad, they will be directed to a second page with more products. Another click brings users to the retailers websites, where they can buy products shown on the ads.

Snapchat Spectacles: Here’s Everything You Need to Know (SocialMediaExplorer.com)

Last November 10, Snapchat released Spectacles, which are sunglasses fitted with a video camera that allow users to film snaps from their own perspective. As the first consumer electronics product from the company, Spectacles are designed to work exclusively with the Snapchat app.

Automating Your Customer Interactions: Get Ready for Chatbots (ContentMarketingInstitute.com)

Chatbots are software that automate the task of talking with people online. They enable marketers to personalize their content delivery strategy and have meaningful conversations with customers at scale. As chatbots change the conversation between brands and customers, they present various opportunities (and risks) to marketers and consumers alike.

Instagram Tests Shoppable Photo Tags (Techcrunch.com)

Instagram wants its users to shop without having to interrupt their scrolling with a browser window, which is why it started showing shoppable tags on photos from several brands to iOS users in the US. Eventually Instagram wants to add a Save feature so users can bookmark posts as they browse and come back to them when they’re ready to shop.

Forrester Report Advises Marketers to Embrace AI-driven Communications

Tuesday, September 20th, 2016

Image by MattHurst

 

New research from Forrester points to personal data lockers, more widespread adoption of augmented reality, and intelligent use of location analytics in the next five years. To keep up, marketers will have to transition their usual marketing campaign strategies to real-time, continuous interaction with customers via AI.

 

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Artificial Intelligence: The Future of Customer Service?

Tuesday, May 17th, 2016

Image by brycej

 

Artificial Intelligence or AI has been a popular topic in the tech industry lately, and was widely discussed at this year’s SXSW. The technology has massive potential for customer service and engagement, but will it ever be able to completely replace the need for human agents?

 

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