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Last week, Google Wave turned one year old. After a slow roll-out based on an invitation-only launch strategy, the platform enjoyed extensive conversations of its role in the future of online communication, but very little practice. Unfortunately, not much has changed, and the few individuals who were working in Wave at first have, on the whole, abandoned the platform since.
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Every time you want to think about social media, try imagining a huge place where people just get together to talk, debate, laugh, work and do most of the things that they do in real life, with the only exception that distance is no longer an issue. One of the most interesting possibilities that this new (is it still new?) movement, fad, culture, or whatever you want to call it brings to the table, is a whole new way to collaborate with each other. It opens up a door that couldn’t exist before because of obstacles like geographical distance and lack of social tools. Well, fortunately, we have that now, those tools are here. Collaboration can take the next step.
Thanks to the access that companies now have to their customers’ opinions on a massive scale, they can now work together to establish connections and partnerships that can make sense for all the parties involved, not only from a financial point of view of the companies, but from the point of view of their customers as well. As long as companies are responsible, the possibilities of collaboration are endless.
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A decade ago, businesses used the internet almost solely as a one-way tool for communicating with consumers. Most business owners would set up a brochure website at best—offering customers only basic, static information about their products and services—with little chance to ask questions, offer their feedback, or truly engage in ways that foster real conversations around products or brands, or let consumers themselves help promote the things they love through word-of-mouth.
That has all changed. Now, instead of using the internet as a one-way tool for communicating, people are now realizing the web’s potential for creating an interactive, dynamic environment. In this environment, individuals, consumers and businesses can collaborate and communicate in new and simpler ways.
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