Community | Social Media Marketing

Posts Tagged ‘community’

Weekly Link Round Up – 03-30-12

Friday, March 30th, 2012

Five (Serious) Tips For Using Humor to Connect, Engage, and Influence (SocialMediaExplorer.com)

Humor is a potent element that has driven everything from amazing ad campaigns to infamous viral videos. It’s not all about being funny, though. There are ways to use humor in the best way possible to not just protect your brand image, but also to become a more popular presence around the Internet.

12 Hilarious Facebook Timeline Updates from @OldSpice (JasonKeath.com)

One of the goals Facebook had in mind with the release of the Timeline is to make it possible for people (and companies) to tell a story. @OldSpice adds its unique, manly flavor to Timeline storytelling to provide its audience with a creative take on using the new page layout.

The Taylor Swift Guide to Growing a Massive Fan Base (ProBlogger.net)

Taylor Swift isn’t only popular for being a great musician at a young age. On Facebook alone, the singer-songwriter has gained a whopping 27.8 million likes. This isn’t all just for her music, though. Swift’s success is all thanks to the way she connects with her fans, stays candid with them, and expresses gratitude for each and every one of them.

Learn To Communicate With Your Audience Without Pressuring Them To Buy, Buy, Buy (SocialMouths.com)

The goal of content marketing is to give businesses a way to communicate with potential clients and existing customers without giving out a blatant sales pitch. Now, most companies wonder why they would want to pursue this strategy. It’s simple: it increases web traffic, creates a sales generation list, reduces the sales cycle, and finally, establishes an expert presence.

Build Conversations. Build Loyalty. (SocialMediaToday.com)

One reason to why companies want to engage their target audience is to gain loyal followers. But what can a company do to build loyalty? While there are different models for loyalty building that a business can follow, at the core of many is simply building conversations.

Tags: community, content, conversation, Social Media, social media marketing, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 03-16-12

Friday, March 16th, 2012

8 Tips for Training Social Media Marketers (SocialMediaExaminer.com)

Social media marketing isn’t exactly a job handled by one person alone. A business that plans on having a social media marketing team should consider a few tips to ensure that each employee correctly represents the company.

How Language Shapes the Culture of Facebook (ReadWriteWeb.com)

Facebook has its own culture that brings together all friends, family, acquaintances, and even business partners from all over the world. With this in mind, writing copy for the site can be a daunting one. ReadWriteWeb’s interview with Facebook’s Head of Content Strategy offers an insight into how one writes for this dynamic social portal.

3 Social Media Mistakes that Make You Look Like a Rookie (SocialMediaToday.com)

Social media may be easy to pick up, but it’s a challenge to actually use it to benefit your business. In the process of trying to market to or engage an audience through social networks, businesses may be committing mistakes that show the world that they’re new to the whole concept of social media marketing.

The Do’s and Don’ts of Tween Marketing (MPDailyFix.com)

As many know, tweens are a difficult demographic to appeal to. But at the same time, this demographic of kids aged 9 to 14 holds a tremendous amount of purchasing power. Since these kids have grown up surrounded by social media, it’s important for marketers to know exactly how to talk to them.

How To Build A Community From Scratch (SocialFresh.com)

Communities, whether on Facebook or on a forum, can be a powerful tool for engaging customers and retaining interest in your company. The only problem is that starting them isn’t a simple matter. Community-building takes a certain strategy to make it work.

Tags: community, companies, content creation, Facebook, internet marketing, Marketing, relationships, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 02-24-12

Friday, February 24th, 2012

Social Media: Career Boost or Time Suck? (SocialMediaExplorer.com)

With social media now recognized by companies as an innovative way to promote their brand image or products, many online-savvy young people have found their way to jobs. The question then is how does a young mind show an understanding of what social media could do for a career?

Social and the Grey Market (EConsultancy.com)

It’s easy to assume social networking is the domain of the young, but as market research shows, the ‘over 65′ group spends about 42 hours online every month—more than any other age group. Social networks and initiatives aimed towards getting seniors online make this demographic worth looking out for.

How Pinterest Changed My Mom’s Purchasing Decisions (SocialFresh.com)

Pinterest has become much more than an arena for people to show off the things they like on their pinboards. By piquing other people’s interests through eye-catching visuals, pinned items can encourage people to discover new products and services, thus influencing purchasing decisions.

Doing The Same Thing Differently (Relationship-Economy.com)

When companies adopt social media into their marketing plans, it pays to learn how to actually utilize the medium rather than rehash the traditional ways of promoting products. Successful approaches to using social media are driven by careful knowledge of how to interact and actually be “social” to potential customers.

How to Effectively Market with Memes (Without Forcing It) (BlueGlass.com)

Viral marketing is highly potent, and harnessing the power of the meme is part of that. But care should be taken to use these effectively, as memes also have the potential to backfire.

Tags: community, customers, internet marketing, networking, relationships, Social Media, social networks, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 01-13-12

Friday, January 13th, 2012

Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.

Tags: Blogging, Business, community, content creation, Marketing, Social Media, social media marketing, social networks
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Tags: applications, community, Google, Marketing, networking, seo, Social Media, social networks, Strategy, Tool Time
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »