Community | Social Media Marketing

Posts Tagged ‘community’

Weekly Link Round Up – 01-13-12

Friday, January 13th, 2012

Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.

Tags: Blogging, Business, community, content creation, Marketing, Social Media, social media marketing, social networks
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Tags: applications, community, Google, Marketing, networking, seo, Social Media, social networks, Strategy, Tool Time
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (SocialMediaToday.com)

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (SocialTimes.com)

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (IgniteSocialMedia.com)

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (DigitalOperative.com)

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (TechCrunch.com)

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

Tags: community, companies, Facebook, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Social Media, Strategy | No Comments »

Weekly Link Round Up – 09-09-11

Friday, September 9th, 2011

Top 10 Small Business Facebook Pages: 2011 Winners! (SocialMediaExaminer.com)

Social Media Examiner announcers the winners of its Top 10 Small Business Facebook Pages for 2011, with Intrepid Travel, Easy Lunch Boxes, and Snap Retail nabbing the top three slots.

Blog Exposure: 10 Free Ways to Get More Exposure, Traffic and Subscribers to Your Blog (BloggersPassion.com)

Sadly, posting quality entries is not enough for a new blog to get noticed. Through pinging their blog posts, guest blogging, utilizing social media websites, and other free techniques, bloggers can easily get increased exposure and traffic to their blogs.

Introducing a New Tool: WhoReTweetedMe (DanZarrella.com)

By simply entering the URL of a recent blog post on this nifty tool, bloggers can immediately view a timeline of Tweets to the entry’s URL, statistics about the post’s potential reach, its average follower count of retweeters and more.

Questions That Matter To Facebook Community Managers (SquareBerry.com)

For increased brand awareness, it’s important to make the most out of social media networks by establishing a relevant number of followers. However, after garnering a huge fanbase of “likers” on Facebook, what would a community manager have to do with 10,000 fans to complement a business’s social media outreach?

Chatterfly: Online Rewards for Local Businesses (Building43.com)

Airlines, hotels, and car rental companies have all done it before—employing rewards programs for ensuring the loyalty of their best customers. Using this proven-successful strategy, Chatterfly enables businesses to motivate and keep their customers coming back through a unique social network mobile rewards platform.

Tags: Blogging, community, Facebook, Social Media, social media tools, social networks, Twitter, twitter tools
Posted in Event, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 07-29-11

Friday, July 29th, 2011

5 Enterprise Social Media Questions (123SocialMedia.com)

Bigger organizations need to ask five core questions when developing their social media strategy in order to have all their bases covered. Going beyond simple marketing, these questions enable businesses to address social media policy and partner relations, among other things.

When Content Is Not King (SocialMediaExplorer.com)

Having relevant, engaging information is not enough to guarantee conversion; it’s all about communication. By raising the bar on how they communicate and carefully studying the process, organizations can leverage social media to have their message truly resonate with their audience.

Time Management in Social Media – the definitive guide (SocialMediaToday.com)

There are a number of measures organizations can take to properly manage their social media channels in terms of both time and costs. By having a solid understanding of certain factors, they can have their communities running more smoothly.

How to Build Trust by Association (ProBlogger.net)

How can you effectively grow your presence online? Networking with the right people in your niche and taking advantage of opportunities they present help you more effectively reach out to your audience and build their trust.

7 Unwritten Rules Of Social Media (OpenForum.com)

Success with any social media strategy involves creating value for the audience. By taking note of seven unwritten rules of social media, organizations can better plan and execute their social media strategy.

Tags: community, networking, relationships, Social Media, social media marketing, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »