Community | Social Media Marketing

Posts Tagged ‘community’

Weekly Link Roundup (08-20-10)

Friday, August 20th, 2010

Choosing Content Brands to Trust With Your Brand (FutureChanges.org)

The future of online advertising will be dependent on collaboration. Big brand advertisers will want influential content providers to leverage their brand while at the same time, content providers will want big brands to further back up their online influence.

Lessons in How to Go Viral: Use the “Bored at Work” Network (NYTimes.com)

Jonah Peretti, CEO of BuzzFeed, says that for content to go viral, it has to be “easy to understand, easy to share and includes a social imperative.” It also helps if it is just a pinch – or more – outrageous.

Rethinking the Cease and Desist: Don’t Threaten Fan Communities and Groups, License Your Brand to Them (ManagingCommunities.com)

Online communities are goldmines for brand building. Rather than looking at them as a potential threat, give them official permission to do what they are already doing. Members of such communities are already loyal to your brand. Hand them a Cease and Desist notice and you run the risk of losing an established fan base.

9 Ways to Use Social Media to Inspire Your Writing (SocialMediaExaminer.com)

Keeping connected can actually help writers battle the ever looming threat of the Writer’s Block. A whole host of inspiration and insight can be found while engaging with social media, though it does depend on who you follow and watch.

The New Marketing Trifecta (FlowTown.com)

Now is the perfect time to integrate social media and mobile tools into the marketing mix. This colorful infographic shows interesting statistics on the changing mindsets of marketers on internet and mobile marketing.

Tags: Blogging, community, Marketing, networking, online marketing, Social Media, social networking, social networks, Strategy, the right way
Posted in Marketing, Social Media, Strategy | 1 Comment »

Weekly Link Roundup (07-09-10)

Friday, July 9th, 2010

Gaming the System: How Marketers Rig the Social Media Machine (Wired.com)

Since usually, the more friends or views a business has, the more popular and thus trustworthy it seems, there becomes an incentive to artificially inflating these counts through tools and other automations. So much so that even a cottage industry has risen for this need.

Challenging Social Dogma (Relationship-Economy.com)

To think creatively, one has to go beyond the doctrine of beliefs that are accepted as authoritative. To follow this dogma is to slowly drain the value of social media as an effective marketing tool. So, creative thought and challenging dogma is essential for keeping the value of social media up.

No, You Can’t Automate Social Media! (Techpedia.com)

Since social media’s value lies in its interactivity, it becomes ineffective when the medium is used only for broadcast and not for conversation. When this happens, the media stops being social. Because of this, although there are useful tools, one cannot fully automate social media.

Using Social Media Tools – The Right Way (bpodr.com)

Not all social media tools are effective for different aspects in internet marketing. Although there are hundreds available online, but which ones efficiently meet certain goals for a campaign? Different sites and tools are made for different goals.

Twitter Tip For Networked Nonprofits: Follow The Few To Get To The Many (BethKanter.org)

It isn’t about following thousands and thousands of friends on Twitter. Sometimes, the best way to go about a campaign is to focus on connections that are genuinely relevant and interesting. This is how following few to get many is possible. Some twitter tools can make it easier to cultivate these connections.

Tags: community, Marketing, online marketing, relationships, Social Media, social media tools, social network, social networking, Strategy, Twitter, twitter tools
Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Roundup (07-02-10)

Friday, July 2nd, 2010

Why Are We So Rude On Social Media? (Blogworks.in)

One of the hot topics when it comes to social media is that of influence. It plays such a large role in online interactions that a new dichotomy has risen between the influential and the uninfluential. Because of this then, there is enough reason for why people can be rude over social media.

4 Ways Social Media Is Changing Your Relationships (SocialMediaExaminer.com)

If in social media, all content is created to build relationships with people, unknowingly, it changes the foundation of the ways we relate to others. Knowing how these foundations have changed may help greatly to improving client relationships and handling the balance between online and offline business.

6 Things Parenthood Taught Me About Social Media Marketing (Techipedia.com)

Running a social media campaign can be very much like parenthood. Like a child, a campaign has to be cared for. This is especially true since a successful campaign fosters a connection between customers and the business. It might be difficult at first, but with nurturing, it becomes easier to strengthen the campaign.

Why Relevance Trumps Influence in Every Type of Media (Not Just Social) (VeryOfficialBlog.com)

Despite how influence plays big in social media, or any media for that matter, readership online isn’t limited to influence. Relevance is what brought them to their influential status in the first place, so it’s a must to actually find the right people to send the right message.

Even Before the Internet, It Was Always About Community (You + Your Community = Your Success) (ManagingCommunities.com)

At the end of the day, it is all about community. And it isn’t a choice either. Some may want to call it the audience, but it will still be a community that is fostered by the media one creates. And thus, the quality of the community that grows with the media has a direct impact on its success.

Tags: Blogging, community, conversation, Marketing, networking, relationships, Social Media, social networking
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