Posts Tagged ‘community’

Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.


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Handling Social Media Crises before They Set Fire to Your Reputation

Thursday, July 4th, 2013

Image by Loco Steve

Leveraging social media for marketing is a chance for your company to show its fun side. But while it’s important to build an engaging content marketing strategy, you also need to set up a social media crisis management plan even before an inkling of a problem ignites and sets fire to your reputation. Doing so ensures you won’t find yourself putting out a big fire with a mere glass of water. After all, prevention is the best way to handle social media problems. Your social media team should learn to monitor, determine what qualifies as a social media crisis, and create a must-follow course of action.


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Adapting Brand Storytelling Techniques to Create Engaging Social Media Content

Tuesday, July 2nd, 2013

Image by rosmary

Of all the trade secrets on boosting social media engagement, brand storytelling is one of the few that never lost its touch. Adding narrative to your social media content proves to be enduring and remains to be relevant and effective in engaging your followers, fans, and customers.

Here are three ways to tell your brand’s story to captivate your audience:


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Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.


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Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.


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What Makes a Great Pin on Pinterest?

Thursday, May 9th, 2013

Image by theirl

While different kinds of images appeal to different people on Pinterest, there are some things that will make one photo much more ‘pinnable’ than another, thereby allowing it to be shared more than other posts.

The most interesting posts on Pinterest are those that meet certain characteristics or criteria. So with that said, here are some things you can take note of before uploading your next image on Pinterest—the more of these qualities apply to your posts, the better their chances of being re-pinned by others.


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Letting Your Brand Make the Most Out of Instagram’s New Tagging Feature

Tuesday, May 7th, 2013

Just the other day, Instagram added a new feature called “Photos of You“, which lets you tag people in the photos you share via their app. Similar to what Facebook’s tagging feature does, this update from Instagram now allows users and brands to further engage their followers.


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