Posts Tagged ‘community’

Interesting Features that You Might Have Missed on Google+

Tuesday, September 3rd, 2013

Image by Cordey

While it’s not the most popular social media site today, some people have to admit that Google+ can be quite the hidden gem. Most people have grown to love this network as a new place to meet like-minded people and follow the latest topics on a variety of interests. But did you know that its features go far beyond that?

Here’s a run-down of a few interesting features to explore the next time you use Google+.


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Weekly Link Round Up – 08-30-13

Friday, August 30th, 2013

Keep up with conversations on Twitter (

Twitter recently launched its Conversations view, making it easier to discover and follow conversations in their home timeline. This should be beneficial for both new and old users looking for specific conversations to join in the social network.

Twitter Conversations New Blue Line Causing Many Twitter Users to Feel Blue (

Joanna Stern of ABC news reports that although the new Conversations view is made to make the network easier to use, it’s instead causing some problems in the Twittersphere.

Why Twitter’s Confusing New “Conversations” Actually Make Sense (

Although the negative backlash can be blinding, Twitter’s new Conversations feature has a number of benefits that may make sense if you look past all the hate. Besides, the hate could simply be the usual reaction to every change to any website.

Twitter releases ‘report abuse’ button for tweets on Android & web (

Originally an iOS-exclusive feature, Twitter’s “report abuse” button is now also available for both Android users and desktop tweeters. The new button was released simultaneously with Twitter Conversations.

Twitter targets trolls with button to report abuse after campaign (

Tariq Tahir of Metro UK explains how the newly launched “report abuse” button across all platforms is their solution to the severe trolling, cruelty, and harassment plaguing the social network.

Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:


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Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

The New Facebook Pages Insights Just Made Your Social Media Monitoring Easier

Tuesday, July 23rd, 2013

Image by West McGowan

For Facebook users who handle one or numerous Facebook Pages, you may have noticed something new that keeps trying to catch your attention. Every time you visit your fan or business page, there’s this “Check out the new Page Insights” message where the old Insights link used to be. Once you click it, you’ll be amazed at how much this Facebook tool has changed.


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Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.


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Handling Social Media Crises before They Set Fire to Your Reputation

Thursday, July 4th, 2013

Image by Loco Steve

Leveraging social media for marketing is a chance for your company to show its fun side. But while it’s important to build an engaging content marketing strategy, you also need to set up a social media crisis management plan even before an inkling of a problem ignites and sets fire to your reputation. Doing so ensures you won’t find yourself putting out a big fire with a mere glass of water. After all, prevention is the best way to handle social media problems. Your social media team should learn to monitor, determine what qualifies as a social media crisis, and create a must-follow course of action.


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