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Posts Tagged ‘community’

Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (IgniteSocialMedia.com)

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (ProBlogger.net)

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (SocialFresh.com)

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (SocialMediaExaminer.com)

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (ReadWrite.com)

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

The New Facebook Pages Insights Just Made Your Social Media Monitoring Easier

Tuesday, July 23rd, 2013

Image by West McGowan

For Facebook users who handle one or numerous Facebook Pages, you may have noticed something new that keeps trying to catch your attention. Every time you visit your fan or business page, there’s this “Check out the new Page Insights” message where the old Insights link used to be. Once you click it, you’ll be amazed at how much this Facebook tool has changed.

 

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Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.

 

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Handling Social Media Crises before They Set Fire to Your Reputation

Thursday, July 4th, 2013

Image by Loco Steve

Leveraging social media for marketing is a chance for your company to show its fun side. But while it’s important to build an engaging content marketing strategy, you also need to set up a social media crisis management plan even before an inkling of a problem ignites and sets fire to your reputation. Doing so ensures you won’t find yourself putting out a big fire with a mere glass of water. After all, prevention is the best way to handle social media problems. Your social media team should learn to monitor, determine what qualifies as a social media crisis, and create a must-follow course of action.

 

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Adapting Brand Storytelling Techniques to Create Engaging Social Media Content

Tuesday, July 2nd, 2013

Image by rosmary

Of all the trade secrets on boosting social media engagement, brand storytelling is one of the few that never lost its touch. Adding narrative to your social media content proves to be enduring and remains to be relevant and effective in engaging your followers, fans, and customers.

Here are three ways to tell your brand’s story to captivate your audience:

 

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Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.

 

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Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.

 

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