Community | Social Media Marketing

Posts Tagged ‘community’

Weekly Link Round Up – 07-29-11

Friday, July 29th, 2011

5 Enterprise Social Media Questions (123SocialMedia.com)

Bigger organizations need to ask five core questions when developing their social media strategy in order to have all their bases covered. Going beyond simple marketing, these questions enable businesses to address social media policy and partner relations, among other things.

When Content Is Not King (SocialMediaExplorer.com)

Having relevant, engaging information is not enough to guarantee conversion; it’s all about communication. By raising the bar on how they communicate and carefully studying the process, organizations can leverage social media to have their message truly resonate with their audience.

Time Management in Social Media – the definitive guide (SocialMediaToday.com)

There are a number of measures organizations can take to properly manage their social media channels in terms of both time and costs. By having a solid understanding of certain factors, they can have their communities running more smoothly.

How to Build Trust by Association (ProBlogger.net)

How can you effectively grow your presence online? Networking with the right people in your niche and taking advantage of opportunities they present help you more effectively reach out to your audience and build their trust.

7 Unwritten Rules Of Social Media (OpenForum.com)

Success with any social media strategy involves creating value for the audience. By taking note of seven unwritten rules of social media, organizations can better plan and execute their social media strategy.

Tags: community, networking, relationships, Social Media, social media marketing, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Tags: Advertising, community, companies, customers, Marketing, Social Media, social networking, Strategy
Posted in Events, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 06-17-11

Friday, June 17th, 2011

Users Spend Nearly 16% of Time Online on Social Media (BlogWorld.com)

According to a new report by comScore, online users spend 16% of their time—or about one out of every six minutes—on social media. From the focus on MySpace to the boom of Facebook, the study also reveals how the face of social media has evolved.

What companies should know about social hyper-users (BazaarVoice.com)

Going social is habit-forming. It’s no surprise then that social media can truly tap into today’s connected world. Not taking how hyper-users think and work into consideration, though, can very well lead to a less than successful campaign.

3 Ways to Benefit From Social Media Crowdsourcing (SocialMediaExaminer.com)

With social media opening up avenues for customers to interact with brands and companies, it has also opened up a new way for businesses to source ideas. With a few simple steps to engage the audience, any business can benefit from the crowdsourcing trend.

4 Keys to Turning Negative Commenters Into Brand Advocates (ConvinceAndConvert.com)

While no one likes the sound of negative feedback, it can be the golden opportunity to boost customer satisfaction and ultimately, the business as a whole. Businesses can take each lemon gracefully and turn them into things better than just lemonade with a few points to take note of.

Physical & Online Crowdsourcing Documents the Real First World War (ReadWriteWeb.com)

To illustrate the benefits of crowdsourcing to create innovations, Europeana, the European archive, has combined real-life roadshows and online uploading to assemble an enduring, highly-personalized Web archive of the First World War.

Tags: Business, community, customer service, Social Media, social networking, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 05-20-11

Friday, May 20th, 2011

Revisiting the cliché, “the customer is always right” (BazaarVoice.com)

Although the old saying could change in your mind thanks to irrational customer rants, it still holds true for a number of things. Paying attention to customer feedback can cue you in to what products to sell and even how to advertise.

3 Rewards and 3 Risks of Making Customers Brand Ambassadors (SocialMediaExaminer.com)

There are definitely perks to letting your customers take the reins of your corporate social media channels, such as taking advantage of the power of testimonials. But at the same time there are risks to consider depending on how much control you give them.

How to Build a Thriving Blog by Being Yourself (ProBlogger.net)

People relate to people. When you make your blog, you’ll soon see that the most success does come when you’ve written from the heart. Opening up to your audience and showing humanity isn’t going to be a liability. In fact, it’s the key to creating a blog that is very much alive.

How Your Worst Enemy Can Become the Key to Your Blogging Authority (CopyBlogger.com)

Creating compelling blog posts to establish your blogging authority may look easy, but in truth there will definitely be something to stop you from doing so. Fighting off the resistance that keeps you from creating captivating content will help you get a step closer to creating a blog that truly works.

Talk in Their Language (ChrisBrogan.com)

Some of the most satisfying conversations can simply come from adjusting your tone to match who you’re talking with. In a simple yet sweet example, Chris Brogan illustrates how it works and how it can be applied to customer conversations as well.

Tags: Advertising, Blogging, community, content creation, customers, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 05-13-11

Friday, May 13th, 2011

6 Tips for Starting an Online Community (SocialMediaExaminer.com)

Building an online community is the cornerstone of social media marketing. Starting out can be a daunting task though, especially when it comes to keeping the conversation going. By knowing your audience and catering to what they want, you can create a strong community from the ground up.

Creative Content that Converts (SocialMediaToday.com)

“Uninspired web content is no different than a disgruntled receptionist who turns people off from your business or brand.” Just like managing a storefront or reception desk, you need to develop your content in a way that draws people in and answers what they need in order to make the sale.

How to Plan and Write a Blog Post to go Viral (SocialMouths.com)

While viral posts seem to come out of nowhere, you can actually study your blog’s audience and find out what kind of post can create a similar kind of reaction. By learning what elements it takes to make popular content, you’ll know well enough how to create work that will create buzz and hopefully go viral, too.

Invite Your Customers onto Twitter (ChrisBrogan.com)

An online community is hard to start up if your customers aren’t there in the first place. If you’re managing the community on Twitter, it helps to encourage your visitors and customers to join up and follow the conversation.

Manage Your Facebook Page Like Vin Diesel (idaconcpts.com)

Surprisingly, Vin Diesel offers an interesting take on managing the community that follows him on his Facebook page. While social media marketing has been associated more often with Justin Bieber or Lady Gaga, Vin Diesel proves the strength of his own brand of social media by listening to his followers and providing honest feeds.

Tags: Blogging, community, content, content creation, customer service, relationships, Social Media, social media marketing, social networking, Strategy, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »