Posts Tagged ‘community’

Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.


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Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.


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What Makes a Great Pin on Pinterest?

Thursday, May 9th, 2013

Image by theirl

While different kinds of images appeal to different people on Pinterest, there are some things that will make one photo much more ‘pinnable’ than another, thereby allowing it to be shared more than other posts.

The most interesting posts on Pinterest are those that meet certain characteristics or criteria. So with that said, here are some things you can take note of before uploading your next image on Pinterest—the more of these qualities apply to your posts, the better their chances of being re-pinned by others.


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Letting Your Brand Make the Most Out of Instagram’s New Tagging Feature

Tuesday, May 7th, 2013

Just the other day, Instagram added a new feature called “Photos of You“, which lets you tag people in the photos you share via their app. Similar to what Facebook’s tagging feature does, this update from Instagram now allows users and brands to further engage their followers.


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Taking Advantage of Social Media for Your Next Business Event

Tuesday, April 16th, 2013

Image by Nan Palmero

Social media is a good way to maximize publicity and improve the overall experience of clients and business associates, especially if your company holds events, lectures, product launchings, and gatherings attended by large groups of people.
Here are some ways you can use the full potential of social media at your next business event:


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An Introduction to Pinterest Analytics and What It Means for Marketers

Thursday, April 4th, 2013

Image by Judith Doyle

With Facebook recently revising its cover image rules and Twitter introducing its own video app, it isn’t a surprise that Pinterest is also presenting something new to the social media table. Besides having a sleek new look and making the pinning experience smoother, the content sharing service has now added a new tool for businesses: Pinterest Analytics.


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Weekly Link Round Up – 03-29-13

Friday, March 29th, 2013

The 5 Stages of Building a Culture of Community on a Blog [Case Study] (

Building a following is one thing, but what about a community? While this can be simple to achieve on a platform built for communication among different members, this can be tricky on a blog. Fortunately, with the right mindset, it’s possible to get the ball rolling on creating a culture of intercommunication.

Encouraging Existing Members of Your Community to Participate Without Nagging Them to Death (

Participation is the key to a vibrant community, but what happens when it seems to be in a sleepy state? While it’s possible to encourage members to go out and participate, doing it too much may lower their perception of your brand. Furthermore, it helps to take extra steps to ensure that the reminder feels more personal than cold and automated.

2 Exercises To Strengthen and Grow Your Social Networks (

Content can only do so much when it comes to building a social network. To further strengthen and grow what you already have, consider focusing on the people you’ve already connected with and get them connected with others. This in turn would add to your value as a connection.

Kickstarter: How Crowd Funding Is Changing Business (

Crowd funding takes community and business to an entirely different level by taking ideas and encouraging people from all over the internet to fund it. Making the most of it involves not just having the right connections, but also rallying a community through great incentives and engaging updates.

Email and Newsletter Design Best Practices [Infographic] (

Although the limelight constantly shines on Facebook, Twitter, and emerging stars in social media, email and newsletters shouldn’t be overlooked. With smart design, they can serve as essential tools to help manage your brand community and keep followers engaged.


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