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Posts Tagged ‘community’

Taking a Youthful Approach to Your Social Media Marketing Campaign

Tuesday, January 8th, 2013

Image by daspunkt

It’s true that adopting the tone of ateenager or yuppie won’t work for all social media marketing campaigns. But there is a distinct difference between acting like one and taking the approach of one. This difference is what spells the distinction between a social media page to be seen and one to be followed.

 

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Weekly Link Round Up – 01-04-13

Friday, January 4th, 2013

21 Social Media Predictions for 2013 From the Pros (SocialMediaExaminer.com)

From the prevalence of eCommerce and the empowerment of the consumer, to Facebook’s growing relevance in business marketing and the importance of content quality, Social Media Examiner’s Cindy King lists down 21 social media predictions for 2013.

Suffering from Information Overload — Consumers Say No to Mediocre Content, 2013 Prediction (SocialFresh.com)

Surviving in 2013′s social media landscape requires companies to be more vigilant about the quality of the content they show their target demographic. Doing so will allow brands to avoid being filtered as sources of irrelevant information.

World map of top social networks shows just five left, Facebook dominates 127 out of 137 countries (TheNextWeb.com)

According to Alexa, one of the leading providers of free, global web metrics, Facebook now dominates 127 of 137 countries worldwide. This, combined with predictions of the social media giant offering premium versions of Facebook Pages, makes it one of the best online tools for businesses in 2013.

2013 Social Media Strategy Checklist: How to harness the power of social in 2013 (Biznik.com)

Like any tool, social media must be harnessed properly to maximize its potential. Biznik created a social media strategy checklist to help businesses create the best method to use the power of social media to achieve their goals this 2013. Topics such as audience segmenting, content marketing, and goal setting are discussed.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic] (Business2Community.com)

Considering how customer experience impacts heavily on business performance, it’s important to understand what consumers prefer when interacting with brands. This infographic shows which channels businesses should prioritize to maximize the power of social media in 2013.

Services for Building a New Social Network

Tuesday, January 1st, 2013

Image by webtreats

In my last post, we covered why you might want to consider building your own social network. Now, in that post, we went over the fact that these networks stand out because of the way they’re tailor-made to address certain needs their members have.

 

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When is it Right to Build Your Own Social Network?

Thursday, December 27th, 2012

Having your own social network is by no means a new concept. During the heyday of the forum, it was easy to band together with friends and open up a board just for yourselves. The same thing can be said about communities on LiveJournal which have significantly dwindled in popularity with the rise of massive networks such as Twitter and Facebook.

 

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Spreading the Cheer on the Social Web with a Mix of Marketing

Tuesday, December 25th, 2012

Image by Kevin Dooley

Merry Christmas! It’s yet another one of those days to spread a bit of cheer to everyone in your network. But how is your business faring? Are you going to post the usual marketing pitch, or are you planning to do simply kick back and greet whoever comes by your Facebook page or Twitter feed?

If you’re still posting on your page for your business today, why not consider a few ideas that spread cheer while still making a little call to action?

 

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Strategies to Keep People Hooked on Your Social Feed

Thursday, December 20th, 2012

Image by olga.palma

How do you make sure you stand out from the rest when every business has its own Facebook page, Twitter account, or any other form of social media? After all, people are likely to unfollow a page if it serves only to clog up their news feeds. For this reason, it helps to keep a few things in mind so your audience stays engaged.

 

 

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Recognizing the Value of More than One Audience Profile

Tuesday, December 18th, 2012

Image by ausnahmezustand

Now that sharing everything has become so easy for anyone to do, it’s a must for brands to be meticulous about the things they do on any medium—especially on a social network. But you can’t please everyone… or can you?

 

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