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Posts Tagged ‘community’

Taking Advantage of Social Media for Your Next Business Event

Tuesday, April 16th, 2013

Image by Nan Palmero

Social media is a good way to maximize publicity and improve the overall experience of clients and business associates, especially if your company holds events, lectures, product launchings, and gatherings attended by large groups of people.
Here are some ways you can use the full potential of social media at your next business event:

 

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An Introduction to Pinterest Analytics and What It Means for Marketers

Thursday, April 4th, 2013

Image by Judith Doyle

With Facebook recently revising its cover image rules and Twitter introducing its own video app, it isn’t a surprise that Pinterest is also presenting something new to the social media table. Besides having a sleek new look and making the pinning experience smoother, the content sharing service has now added a new tool for businesses: Pinterest Analytics.

 

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Weekly Link Round Up – 03-29-13

Friday, March 29th, 2013

The 5 Stages of Building a Culture of Community on a Blog [Case Study] (ProBlogger.net)

Building a following is one thing, but what about a community? While this can be simple to achieve on a platform built for communication among different members, this can be tricky on a blog. Fortunately, with the right mindset, it’s possible to get the ball rolling on creating a culture of intercommunication.

Encouraging Existing Members of Your Community to Participate Without Nagging Them to Death (ManagingCommunities.com)

Participation is the key to a vibrant community, but what happens when it seems to be in a sleepy state? While it’s possible to encourage members to go out and participate, doing it too much may lower their perception of your brand. Furthermore, it helps to take extra steps to ensure that the reminder feels more personal than cold and automated.

2 Exercises To Strengthen and Grow Your Social Networks (ChristopherSPenn.com)

Content can only do so much when it comes to building a social network. To further strengthen and grow what you already have, consider focusing on the people you’ve already connected with and get them connected with others. This in turn would add to your value as a connection.

Kickstarter: How Crowd Funding Is Changing Business (SocialMediaExaminer.com)

Crowd funding takes community and business to an entirely different level by taking ideas and encouraging people from all over the internet to fund it. Making the most of it involves not just having the right connections, but also rallying a community through great incentives and engaging updates.

Email and Newsletter Design Best Practices [Infographic] (SocialTimes.com)

Although the limelight constantly shines on Facebook, Twitter, and emerging stars in social media, email and newsletters shouldn’t be overlooked. With smart design, they can serve as essential tools to help manage your brand community and keep followers engaged.

Handling Social Media on a Global Scale

Thursday, March 21st, 2013

Approximately 80% of Facebook’s and around 70% of Twitter’s users are found outside the United States and Canada. With a carefully orchestrated social media strategy, a company can reach out to a global market and increase the visibility of its brand.

 

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Adjusting to the Environment when a Community’s Population Grows

Tuesday, March 12th, 2013

Image by oatsy40

Depending on your social media marketing strategy, you might have begun with a forum to create a focus group built on fans and supporters of your brand. But if you’ve decided to expand your reach into other social media channels and welcome new followers into the same forum, it can come as a shock for current members to suddenly see an influx of new people and with them, a new culture.

 

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Weekly Link Round Up – 03-01-13

Friday, March 1st, 2013

Customer Acquisition: Community Versus Clique (SenseiMarketing.com)

Maintaining a community is the backbone of social media marketing. But there’s a line between being a community and degrading into a closed clique. While some consider certain behaviors indicative of a “tight knit community,” they could actually be cliquish habits that have been shutting off opportunities for new connections.

11 Reasons Why Prospects Don’t Convert Into Customers (ConvinceAndConvert.com)

It’s sometimes easy enough to find and draw in new prospects. But there will always be a barrier between remaining a prospect and becoming a customer. Sometimes, the problem is easy enough to spot. But some problems, such as being no help and being anti-social may need more work to correct.

Why aren’t brands listening to their customers? (NewMediaAndMarketing.com)

Not all brands “get” social media marketing. For these brands, their social channels are but a one-way conversation, which leads to losing the customers they need the most. Given several facts that show how important customer retention is, brands need to pay more attention to the conversation with them.

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? (BrianSolis.com)

In social media, brands can participate in conversations with their customers. But although there are customers who actively seek this kind of interaction, there are those who find this intrusive. How can marketers strike a balance?

5 Psychological Triggers to Increase Social Engagement (SocialMediaToday.com)

Persuading followers is all about knowing how to use certain psychological triggers ethically. These same triggers can also greatly improve a brand’s engagement on social networks.

Is Your Brand a Fit for Tumblr?

Tuesday, February 26th, 2013

Image by Romain Toornier

Unlike Twitter and Facebook, investing in Tumblr will feel a lot like a gamble. You’ll need to realize that this network is clearly dominated by a certain demographic unlike Twitter and Facebook that appeal to the general public. To reap the most out of Tumblr, you need to assess how well your brand might fare amid the social network’s mix of eclectic personalities.

 

 

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