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Handling Social Media on a Global Scale

Thursday, March 21st, 2013

Approximately 80% of Facebook’s and around 70% of Twitter’s users are found outside the United States and Canada. With a carefully orchestrated social media strategy, a company can reach out to a global market and increase the visibility of its brand.

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Tags: Business, community, companies, Facebook, global marketing, Marketing, social media marketing, Strategy
Posted in Community Management, Social Media, Social Pointers, Strategy | No Comments »

Weekly Link Round Up – 05-18-12

Friday, May 18th, 2012

The Top 10 U.S. Cities With Social-Savvy Small Businesses (Mashable.com)

According to a new study, small businesses on the West Coast are far more social savvy than those on the East Coast. While it’s no surprise that large cities dominate the list of social-savvy places, the new study also reveals that many smaller metro areas perform just as well or even better than some of the larger ones.

3 Sure Signs That Your Small Business is Ready for Social Media (PushingSocial.com)

Many are aware that using social media for marketing does take a great deal of dedication. In fact, it may take time for some businesses to see results from their efforts. Paying attention to a few signs that the business is ready for social media can help ensure success once the campaign goes live.

3 Steps to Determine if Social Local Mobile Is Right for Your Business (SocialMediaExaminer.com)

SoLoMo, or “social, local, and mobile”, describes the convergence of social, location-based and mobile marketing into a new category of tools used to help draw in new customers. Yelp, Groupon, and Foursquare are some that fit into this category. While SoLoMo does have its benefits, it isn’t exactly appropriate for every business.

11 Incredible Mobile Marketing Statistics (ViralBlog.com)
There is no doubt that smartphones have made a significant impact on the landscape of digital marketing and business. Some surprising mobile marketing statistics may urge businesses to realize the worth of thinking beyond the web browser.

10 Things You Didn’t Know About Online Consumers (BazaarVoice.com)

The profile of typical online consumer today is a far cry from the average in-store customer. As more insights are uncovered on the habits of online consumers as a group, businesses can come up with strategies to improve their game on the online market.

Tags: applications, Business, companies, foursquare, online marketing, Social Media, social media tools, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 05-04-12

Friday, May 4th, 2012

The Path from a Social Brand to a Social Business (BrianSolis.com)

Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and opportunities.

Savvy Social Media Users Influence Peer Purchases (MediaPost.com)

For marketers, the new golden rule is to beware of socially adept consumers. New research reveals that consumers who use social media for service tell more people about their experiences with companies and products. With that in mind, companies need to be aware of how they serve these social media-savvy consumers.

Facebook Begins Rolling Out News Feed “Offers” for Local Small Businesses (SocialMediaToday.com)

Local small businesses are in luck as Facebook rolls out a new feature especially made for them. News feed “Offers”, currently available in beta to a limited number of local business Pages, allow small businesses to draw in customers with special events and deals.

The new window shopping: how to build brands by photo sharing (BazaarVoice.com)

Photography can do a great deal to help a customer connect with a brand. In using photography to build an emotional connection with an audience, marketers should keep a few tips in mind to ensure that they are paving a way towards a deeper connection.

Yahoo! Sees Small Business Dashboarding Need (SocialMediaExplorer.com)

The Yahoo! Small Business Marketing Dashboard offers small businesses a wealth of tools to them manage their online presence. The dashboard pulls together web analytics, paid search advertising, e-commerce, social media monitoring, directory listings, and more into a single home designed for business owners.

Tags: applications, Business, companies, customers, internet marketing, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up – 03-16-12

Friday, March 16th, 2012

8 Tips for Training Social Media Marketers (SocialMediaExaminer.com)

Social media marketing isn’t exactly a job handled by one person alone. A business that plans on having a social media marketing team should consider a few tips to ensure that each employee correctly represents the company.

How Language Shapes the Culture of Facebook (ReadWriteWeb.com)

Facebook has its own culture that brings together all friends, family, acquaintances, and even business partners from all over the world. With this in mind, writing copy for the site can be a daunting one. ReadWriteWeb’s interview with Facebook’s Head of Content Strategy offers an insight into how one writes for this dynamic social portal.

3 Social Media Mistakes that Make You Look Like a Rookie (SocialMediaToday.com)

Social media may be easy to pick up, but it’s a challenge to actually use it to benefit your business. In the process of trying to market to or engage an audience through social networks, businesses may be committing mistakes that show the world that they’re new to the whole concept of social media marketing.

The Do’s and Don’ts of Tween Marketing (MPDailyFix.com)

As many know, tweens are a difficult demographic to appeal to. But at the same time, this demographic of kids aged 9 to 14 holds a tremendous amount of purchasing power. Since these kids have grown up surrounded by social media, it’s important for marketers to know exactly how to talk to them.

How To Build A Community From Scratch (SocialFresh.com)

Communities, whether on Facebook or on a forum, can be a powerful tool for engaging customers and retaining interest in your company. The only problem is that starting them isn’t a simple matter. Community-building takes a certain strategy to make it work.

Tags: community, companies, content creation, Facebook, internet marketing, Marketing, relationships, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Tags: Advertising, Blogging, Business, companies, content creation, Facebook, foursquare, Google, online marketing, Social Media, social media marketing, Twitter
Posted in Events, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (SocialMediaToday.com)

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (SocialTimes.com)

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (IgniteSocialMedia.com)

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (DigitalOperative.com)

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (TechCrunch.com)

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

Tags: community, companies, Facebook, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Social Media, Strategy | No Comments »