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Posts Tagged ‘companies’

Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:

 

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Social Media Mistakes Bound to Make a Dent on Your Reputation

Tuesday, May 28th, 2013

Image by Mike Miley

It’s easy to slip up and make a mistake on social media. Autocorrect shenanigans and strong feelings that come across poorly to others are bound to happen on any account. But when it happens on a corporate social media profile, things are bound to get messy. Sometimes, a single wrong update can cause a catastrophic snowball that could cost your business’ reputation.

Here are a few common mistakes that have led to disastrous situations:

 

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Handling Social Media on a Global Scale

Thursday, March 21st, 2013

Approximately 80% of Facebook’s and around 70% of Twitter’s users are found outside the United States and Canada. With a carefully orchestrated social media strategy, a company can reach out to a global market and increase the visibility of its brand.

 

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When is it Right to Build Your Own Social Network?

Thursday, December 27th, 2012

Having your own social network is by no means a new concept. During the heyday of the forum, it was easy to band together with friends and open up a board just for yourselves. The same thing can be said about communities on LiveJournal which have significantly dwindled in popularity with the rise of massive networks such as Twitter and Facebook.

 

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Weekly Link Round Up – 05-18-12

Friday, May 18th, 2012

The Top 10 U.S. Cities With Social-Savvy Small Businesses (Mashable.com)

According to a new study, small businesses on the West Coast are far more social savvy than those on the East Coast. While it’s no surprise that large cities dominate the list of social-savvy places, the new study also reveals that many smaller metro areas perform just as well or even better than some of the larger ones.

3 Sure Signs That Your Small Business is Ready for Social Media (PushingSocial.com)

Many are aware that using social media for marketing does take a great deal of dedication. In fact, it may take time for some businesses to see results from their efforts. Paying attention to a few signs that the business is ready for social media can help ensure success once the campaign goes live.

3 Steps to Determine if Social Local Mobile Is Right for Your Business (SocialMediaExaminer.com)

SoLoMo, or “social, local, and mobile”, describes the convergence of social, location-based and mobile marketing into a new category of tools used to help draw in new customers. Yelp, Groupon, and Foursquare are some that fit into this category. While SoLoMo does have its benefits, it isn’t exactly appropriate for every business.

11 Incredible Mobile Marketing Statistics (ViralBlog.com)
There is no doubt that smartphones have made a significant impact on the landscape of digital marketing and business. Some surprising mobile marketing statistics may urge businesses to realize the worth of thinking beyond the web browser.

10 Things You Didn’t Know About Online Consumers (BazaarVoice.com)

The profile of typical online consumer today is a far cry from the average in-store customer. As more insights are uncovered on the habits of online consumers as a group, businesses can come up with strategies to improve their game on the online market.

Weekly Link Round Up – 05-04-12

Friday, May 4th, 2012

The Path from a Social Brand to a Social Business (BrianSolis.com)

Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and opportunities.

Savvy Social Media Users Influence Peer Purchases (MediaPost.com)

For marketers, the new golden rule is to beware of socially adept consumers. New research reveals that consumers who use social media for service tell more people about their experiences with companies and products. With that in mind, companies need to be aware of how they serve these social media-savvy consumers.

Facebook Begins Rolling Out News Feed “Offers” for Local Small Businesses (SocialMediaToday.com)

Local small businesses are in luck as Facebook rolls out a new feature especially made for them. News feed “Offers”, currently available in beta to a limited number of local business Pages, allow small businesses to draw in customers with special events and deals.

The new window shopping: how to build brands by photo sharing (BazaarVoice.com)

Photography can do a great deal to help a customer connect with a brand. In using photography to build an emotional connection with an audience, marketers should keep a few tips in mind to ensure that they are paving a way towards a deeper connection.

Yahoo! Sees Small Business Dashboarding Need (SocialMediaExplorer.com)

The Yahoo! Small Business Marketing Dashboard offers small businesses a wealth of tools to them manage their online presence. The dashboard pulls together web analytics, paid search advertising, e-commerce, social media monitoring, directory listings, and more into a single home designed for business owners.

Weekly Link Round Up – 03-16-12

Friday, March 16th, 2012

8 Tips for Training Social Media Marketers (SocialMediaExaminer.com)

Social media marketing isn’t exactly a job handled by one person alone. A business that plans on having a social media marketing team should consider a few tips to ensure that each employee correctly represents the company.

How Language Shapes the Culture of Facebook (ReadWriteWeb.com)

Facebook has its own culture that brings together all friends, family, acquaintances, and even business partners from all over the world. With this in mind, writing copy for the site can be a daunting one. ReadWriteWeb’s interview with Facebook’s Head of Content Strategy offers an insight into how one writes for this dynamic social portal.

3 Social Media Mistakes that Make You Look Like a Rookie (SocialMediaToday.com)

Social media may be easy to pick up, but it’s a challenge to actually use it to benefit your business. In the process of trying to market to or engage an audience through social networks, businesses may be committing mistakes that show the world that they’re new to the whole concept of social media marketing.

The Do’s and Don’ts of Tween Marketing (MPDailyFix.com)

As many know, tweens are a difficult demographic to appeal to. But at the same time, this demographic of kids aged 9 to 14 holds a tremendous amount of purchasing power. Since these kids have grown up surrounded by social media, it’s important for marketers to know exactly how to talk to them.

How To Build A Community From Scratch (SocialFresh.com)

Communities, whether on Facebook or on a forum, can be a powerful tool for engaging customers and retaining interest in your company. The only problem is that starting them isn’t a simple matter. Community-building takes a certain strategy to make it work.

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