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Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Tags: Advertising, Blogging, Business, companies, content creation, Facebook, foursquare, Google, online marketing, Social Media, social media marketing, Twitter
Posted in Events, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (SocialMediaToday.com)

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (SocialTimes.com)

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (IgniteSocialMedia.com)

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (DigitalOperative.com)

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (TechCrunch.com)

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

Tags: community, companies, Facebook, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Social Media, Strategy | No Comments »

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Tags: Advertising, community, companies, customers, Marketing, Social Media, social networking, Strategy
Posted in Events, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 06-03-11

Friday, June 3rd, 2011

In Social Media, Your Return Represents Your Investment (BrianSolis.com)

Engaging customers and making waves through social media doesn’t come easy. It takes more than just conversation and strategy. As a testament to that, the majority of social media programs deemed “fast and easy” are less effective than those involving a great amount of investment.

Measuring Social Media More Effectively (VisibleTechnologies.com)

Effectively measuring social media can be a truly difficult task. To get a better picture of how social media benefits a business, one must have a clear set of priorities and shared expectations in terms of what should be accomplished through the medium.

Attention to Detail is an Important Trait for Moderators (ManagingCommunities.com)

Details matter, especially when you’re managing a community. It spells the difference between a post that violates guidelines and one that does. On top of the need for attention to detail, there is a greater need for an over-all sense of consistency.

Advertising Your Blog: Go Viral on a Blogger’s Budget (Problogger.net)

The simplest way to grow a blog’s traffic is through organic methods: search engine rankings, guest posts, social media and word of mouth. But while advertising your blog requires a budget, simple methods and an effective strategy can come at an easy cost.

Lady Gaga Really Knows How To Use Social Media To Connect With Fans (A2SM.com)

For an example of a truly effective social media star, there is Lady Gaga. Having recently gained 10 million followers on Twitter, the pop star has gone far beyond simply being a musician. Google Chrome’s latest ad featuring her shows exactly what makes her such a success in the social media sphere.

Tags: Business, companies, relationships, Social Media, social networking
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 03-25-11

Friday, March 25th, 2011

Andy’s Answers: How Toyota used social to build brand advocacy during a crisis (SmartBlogs.com)

In an emergency such as a recall crisis, social media can figure greatly in repairing a brand’s image. In the case of Toyota, the company realized that it wasn’t very good at talking about itself but needed to reach out to their consumers. By employing a few social media strategies, Toyota was not only able to reach out, but also give their image an added boost.

Childrens Hospital of Boston: A Successful Hospital Social Media Example (IgniteSocialMedia.com)

While businesses in the healthcare sector may be bound by the HIPPA and will need to monitor their social media platforms to adhere to this, some institutions such as the Childrens Hospital of Boston have done a great job leveraging social media. Through its Facebook, Twitter and YouTube pages, the hospital connects with all its patients.

Is there profit in a kinder, gentler business? (SocialMediaExplorer.com)

The answer? Yes. While efficiency is perceived to be at the heart of business, what it does in turn is take away the soul from the act. In an age where consumers have grown accustomed to soulless selling, it pays to actually show some heart. After all, this will be noticed regularly by customers and in time, you can create a better brand image that goes beyond “outstanding products”.

Search + Social = Authority x Influence (DArmano.TypePad.com)

Search & social do not exist independently, but co-exist in a dependent fashion. After all, when social influence goes around, it is bound to affect what shows up on the first page of search engine results. This is something important to consider when results are ranked according to authority and quality.

Facebook fine-tunes its Questions product (News.CNET.com)

While Facebook Questions was once suspected to be a rival to Quora, the new update gives the feature some distinction, fine-tuned to the needs of Facebook’s users. With short, poll-like answers in addition to long form responses, Facebook Questions becomes more relevant to everyday users seeking quick answers.

Tags: Business, community, companies, Facebook, Marketing, networking, relationships, seo, Strategy, trust
Posted in Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 02-04-11

Friday, February 4th, 2011

News Corp. exec: “Now is the right time” to sell Myspace (VentureBeat.com)

“The new Myspace has been very well-received by the market…. But the plan to allow Myspace to reach its full potential may be best achieved under a new owner,” says Chase Carney of News Corp.

Meet Lady Gaga’s newest social media toy (News.CNET.com)

Lady Gaga partners up with new social media service SkyGrid Groups for its launch. With SkyGrid Groups, celebrities, organizations and brands can pull together bits of social media from Facebook, Twitter, YouTube and Flickr into a separate aggregated page.

8 New LinkedIn Features Worth Exploration (SocialMediaExaminer.com)

Now that LinkedIn has allowed companies to put up their own pages, it has become easier for businesses to reach out through engagement and knowledge-sharing. Taking a look at the new features enrich the experience.

Authors Using Social Media to Generate Book Buzz (BlogWorld.com)

It isn’t only big brands that can leverage the power of Social Media. Now even authors are making good use of the medium, translating their books into brands and generating hype for them.

GetGlue Now Seeing 12 Million Checkins and Ratings Per Month (Mashable.com)

Checkin applications such as Foursquare have become a hot trend as of late, with new companies riding on the wave. GetGlue, a checkin service for entertainment, is now seeing a healthy growth with 12 million checkins and ratings per month.

Tags: applications, Blogging, Business, companies, foursquare, LinkedIn, News, Social Media, social media tools
Posted in Marketing, Social Media, Weekly Link Round Up | 1 Comment »

Weekly Link Roundup (12-10-10)

Friday, December 10th, 2010

How to Develop a Social Media Content Strategy (SocialMediaExaminer.com)

While many businesses have hopped on to the Social Media bandwagon, it actually takes strategy to truly make the most out of the business’ presence on sites like Facebook or Twitter. Building a content strategy not only helps SEO but engages the community by paying attention to the conversation.

Synergy and Marketing (ChristopherSPenn.com)

Synergy, probably one of the top most overused words in the entire business world, isn’t all about putting two things together and waiting to see what happens. It’s more of a matter of understanding how things work and seeing which things to put together based on that understanding.

Marketers have bought into social media, now what? (EConsultancy.com)

Businesses now have acknowledged the importance of social media and have incorporated it into their marketing strategies, marking the end of the days when marketers looked to the strategy with an apprehensive eye. But the most interesting questions and debates on social media marketing have yet to come.

Social Media Does Not Equal PR (SocialMediaExplorer.com)

While social media can serve as a venue for PR, it doesn’t equate to it. There are a number of points raised that differentiate one from the other.

How Much Of Social Media Data Is Really Actionable? (WebGuild.org)

Actionable data counts important conversations in social media that affect the brand and should be responded to on an urgent basis. According to Brand Monitor™, a social media analytics provider, only 9% of conversations are deemed actionable.

Tags: Advertising, community, companies, content, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »